Journal of Intercultural Communication, issue 9, June 2005

Xinping Guan

Attention to Cultural Imperialism beneath Discourse Implicature in International Business Communication


Abstract

Based on case studies of the authorís first-hand experience, this paper calls attention to the awareness of cultural imperialism by the exploration of discourse implicature in business context across cultures. It is assumed by analysis that the cultural imperialism exists verbally, textually or non-verbally through the behavior of individual interlocutors, who preserve an outdated awareness of cultural-goods against cultural-humble. The cultural awareness serves as the dynamics for the production of communicative behavior and discourse implicature. The effective communication to get rid of such cultural imperialism relies on three major elements, i.e. a sober cultural understanding, a mastery of both source and target languages and an appropriate communicative behavior.


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