Journal of Intercultural Communication, issue 8, January 2005

Alena Korshuk

Learning more about cultures through free word association data

Abstract

The paper is discussing some issues connected with verbal codes of communication. It re-introduces one of the experimental methods of cultural studies. The author shows the opportunities provided by the use of free word association experiment in cultural, cross- and intercultural analyses. To investigate how languages reflect differences in the cultural values of the Americans and of the Belarusians the author compares the free word association experiment data collected in Minnesota (USA) and in Minsk (Belarus) in 1999-2000.


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