Constant Learning, Reflecting, and Adjusting Experiences of Asian Scholars in U. S. Advertising Education

Huan Chen (1) , Hoyoung Anthony Ahn (2) , Ronald E. Taylor (3)
(1) Assistant Professor Department of Advertising College of Journalism and Communications , United States
(2) Pepperdine University , United States
(3) University of Tennessee , United States


Both Asian advertising graduate students and faculty members attending higher academic courses or working in U.S.A. face cultural and linguistic challenges that may cause real difficulties in their lives in their host country of U.S.A. Systematic research is needed to address those challenges and to expand our theoretical understanding of diversity in advertising education. Such research may help Asian graduate students and scholars to succeed in U.S. higher education. Hence, a phenomenological study was conducted to explore Asian advertising faculty members’ experiences as educators and scholars in the U.S. A broad research question of the study is “What is Asian faculty members’ lived experience of being advertising faculty members in U.S. higher education?” In order to answer the research question, sixteen in-depth interviews were used to collect data. Findings revealed three major themes regarding Asian scholars’ experience in U.S. advertising education: “Being a Student: Adjusting to U.S. Educational System,” “Being a Teacher: Building Confidence,” and “Being an Asian Teacher: ‘I am Who I am’.” Theoretical and practical implications are offered.

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Huan Chen
(Primary Contact)
Hoyoung Anthony Ahn
Ronald E. Taylor
Author Biographies

Huan Chen, Assistant Professor Department of Advertising College of Journalism and Communications

Huan Chen is an assistant professor of advertising in the College of Journalism and Communications at the University of Florida. She earned her Ph.D. from University of Tennessee at Knoxville. Her research interests include new media and advertising, product placement, international and cross-cultural advertising, and social media and health communication. She has published more than 30 referred journal articles. Her research papers have appeared in Journal of Advertising, International Journal of Advertising, Journal of Brand Management, Health Communication, among others. She has also published a book and four book chapters.

Hoyoung Anthony Ahn, Pepperdine University

Hoyoung Anthony Ahn is an assistant professor of advertising in the Communication Division at Pepperdine University, Malibu, California, where he teaches courses in advertising and consumer psychology. He earned his Ph.D. from the University of Tennessee, Knoxville and his M.A. from the University of Georgia, Athens.

Ronald E. Taylor, University of Tennessee

Ronald E. Taylor is professor emeritus in the School of Advertising and Public Relations at the University of Tennessee, Knoxville, where he taught graduate courses in advertising, communication theory, and qualitative research. He earned his Ph.D. from the Institute of Communications Research at the University of Illinois at Urbana-Champaign.

Chen, H., Ahn, H. A., & Taylor, R. E. (2019). Constant Learning, Reflecting, and Adjusting Experiences of Asian Scholars in U. S. Advertising Education. Journal of Intercultural Communication, 19(3), 1–15.

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