International Film and Audio-Visual Translation - Intercultural Experience as Moderator in Audience Recall and Enjoyment

Kara Rader (1) , Kimberly A. Neuendorf (2) , Paul D. Skalski (3)
(1) School of Communication The Ohio State University 154 N. Oval Mall Columbus , United States
(2) The Ohio State University and Cleveland State University , United States
(3) The Ohio State University and Cleveland State University , United States

Abstract

This study examines cognitive and affective outcomes of exposure to subtitled vs. dubbed international film content. Past research has investigated issues of valid language translation, the challenges of cultural reference transference, and the benefits of subtitling for foreign language learning. Based on previous research (e.g., Wissmath, Weibel, & Groner 2009), this study queried whether recall and enjoyment outcomes differ between subtitled and dubbed versions of the same filmic content. Results show no superiority of either version in simple outcomes; however, significant interactions demonstrate the moderating impact of intercultural experience constructs. Specifically, those spectators with family foreign language experience have higher visual and dialogue recall outcomes with subtitling, and those with greater cosmopolite contact report greater enjoyment with subtitling.

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Authors

Kara Rader
(Primary Contact)
Kimberly A. Neuendorf
Paul D. Skalski
Author Biographies

Kara Rader, School of Communication The Ohio State University 154 N. Oval Mall Columbus

Kara Rader is a Ph.D. student in the School of Communication at The Ohio State University. She received her M.A. in Communication at The Ohio State University and her B.A. at Cleveland State University in Film & Digital Media and French with a minor in International Film.

Kimberly A. Neuendorf, The Ohio State University and Cleveland State University

Kimberly A.Neuendorf is a Professor in the School of Communication at Cleveland State University. She received her B.A. in Telecommunication and her M.A. and Ph.D. in Communication, all at Michigan State University.

Paul D. Skalski, The Ohio State University and Cleveland State University

Paul D. Skalski received his Master’s degree from Cleveland State, and received his Ph.D. in Communication from Michigan State University. He was a tenured Associate Professor in the School of Communication at Cleveland State University when he passed away in 2013.

Rader, K., Neuendorf, K. A., & Skalski, P. D. (2016). International Film and Audio-Visual Translation - Intercultural Experience as Moderator in Audience Recall and Enjoyment. Journal of Intercultural Communication, 16(3), 1–20. https://doi.org/10.36923/jicc.v16i3.727

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