The Women’s Empowerment Model Based on Cultural Literature to Realize Tourism Aware Villages in Sustainable Development

Rosramadhana Rosramadhana (1), Sudirman Sudirman (2), Zulaini Zulaini (3), Muhammad Iqbal (4), Milisi Sembiring (5)
(1) Faculty of Social Science, Universitas Negeri Medan, Indonesia, Indonesia,
(2) Faculty of education, Universitas Negeri Medan, Medan, Indonesia, Indonesia,
(3) Faculty of Sports Science, Universitas Negeri Medan, Indonesia,
(4) Faculty of Social Science, Universitas Negeri Medan, Indonesia,
(5) Faculty of Literature, Universitas Methodis Indonesia, Indonesia


The aim of this research is the theoretical development of cultural values to understand the unique human differences from the women's empowerment approach, implementing strengthening of the cultural literacy-based women's empowerment model in order to create a tourism-aware village in sustainable development. Employing a virtual ethnographic approach, the study involved an online search for digital literacy materials related to women's empowerment and literacy, applied specifically to women residing in the Serdang Bedagai tourist area. The model applied here blends with virtual data to derive contemporary findings. The empowerment model integrates educational, cultural, and health therapies to bolster literacy awareness and foster development, particularly targeting students in the Serdang Bedagai area. Educational therapy trains women in providing training on how to provide special services to tourists from the country and abroad. When cultural therapy is applied, it is adapted to the local culture through the introduction and training of rhymes and traditional Malay games. Furthermore, for health therapy, women are trained to do traditional kusuk, which can be developed in the Serdang Bedagai tourism area.

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Rosramadhana Rosramadhana (Primary Contact)
Sudirman Sudirman
Zulaini Zulaini
Muhammad Iqbal
Milisi Sembiring
Author Biographies

Rosramadhana Rosramadhana, Faculty of Social Science, Universitas Negeri Medan, Indonesia

Rosramadhana was born in Negeri Lama, Labuhan Batu, 26 August 1978. The author graduated from a Bachelor of History Education at Unimed in 2001 and a master’s in social Anthropology in 2005 and obtained a Doctorate in Social Sciences at Airlangga University Surabaya. Currently, she is a member of the board of various associations in Indonesia and an editor and reviewer of accredited and reputable national journals. He has published books on the oppression of women in the non-marriage tradition, a book on the history of tourism towards the development of Indonesian tourism as well as various scientific books in the field of social culture, especially gender studies.

Sudirman Sudirman, Faculty of education, Universitas Negeri Medan, Medan, Indonesia

Sudirman was born in Pematang Siterak, 30 April 1964. The author is a graduate of Diploma 1 in Out-of-School Education at IKIP Medan, continuing his Bachelor's Degree in Economics and Development Studies in 1999. In 2001 he completed a Masters in Education in non-formal education and in 2006 he obtained a degree. Doctor of Education remains in the field of non-formal education at the UPI Bandung. He has been a practitioner and academic in the field of Community Education since 1985 and has been a lecturer in the Community Education Study Program, Faculty of Education, Medan State University since 20O8. Actively involved in various activities related to Education Sciences such as; research and seminars, as well as being active as an author of books, and journals, as well as being an assessor and resource person at various scientific meetings.

Zulaini Zulaini, Faculty of Sports Science, Universitas Negeri Medan

Zulaini was born in Meda, October 5, 1979. The co-author completed her Bachelor of Public Health at the University of  North Sumatera in 2011 and Master of Public Health at the University of North Sumatera in 2003. Her field of study focuses on sports ergonomics. Currently, she is also a member of the P2SIKI boar or an association of Indonesia sports science study programs. Her involvement in research is mostly about designing ergonomic tools to help athlete performance. She also focuses on community health empowerment.

Muhammad Iqbal, Faculty of Social Science, Universitas Negeri Medan

Muhammad Iqbal is a lecturer in the anthropology education program at the Universitas Negeri Medan. He completed his bachelor’s and master's degrees in sociology from the Universitas Sumatera Utara. Currently, he has an interest in the study of cyber society and educational anthropology.

Milisi Sembiring, Faculty of Literature, Universitas Methodis Indonesia

Milisi Sembiring received his Ph. D from Universitas Sumatera Utara in 2014. He is a Professor of Translation Studies at the Department of  English Language and Literature, Universitas Methodist Indonesia, Medan. He completed a Master’s Degree in American Studies at Universitas Gadjah MAda, Yogyakarta in 1995. He got his Bachelor’s Degree from the English Department, Universitas Sumatera Utara in 1986. He is a reviewer for a few reputable journals. He got Sandwich-like Program in 2011 at the Hongkong Polytechnic University (PolyU_, Hongkong.

Rosramadhana, R., Sudirman, S., Zulaini, Z., Iqbal, M., & Sembiring, M. (2024). The Women’s Empowerment Model Based on Cultural Literature to Realize Tourism Aware Villages in Sustainable Development. Journal of Intercultural Communication, 24(2), 144–153.

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