But we’re not all Vikings! Intercultural Identity within a Nordic Context

Münchow Søderholm (1)
(1) Norwegian Business School BI, Norway, Norway


The concept of ‘Scandinavian culture’ is not new: the implicit understanding is that all Nordic states have similar cultural values (Smith et al. 2003). Nevertheless, disturbing cultural differences may still surface even when representatives from similar cultures work together. The purpose of this paper is therefore to understand the intercultural landscape of the Nordic region today and to appreciate the unique cultural values of each nation. The hallmark of Norwegian cultural practices within a Nordic context is seen to be higher gender egalitarianism. The most pronounced Danish cultural trait within a Nordic framework is low power distance. The Finnish culture on the other hand is seen to be the most hierarchical and formal culture in the Nordic region, whereas the Swedish culture is said to mirror values such as 'socially concerned individualism'. Indeed, a subtle equilibrium seems to pervade the Swedish way of behaving – a balance between individualism and social concern.

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Münchow Søderholm
gillian.warner.soderholm@bi.no (Primary Contact)
Author Biography

Münchow Søderholm, Norwegian Business School BI, Norway

Dr Gillian Warner-Søderholm is a full time faculty member of the Norwegian Business School BI. She holds the position of Associate Professor, teaching on a number of programmes within intercultural communication, Scandinavian leadership, study strategies, negotiations and presentations. She holds a Bachelor degree in education and administration, a Masters degree in English literature, a PGDip. in management consultancy and a Doctorate degree in business administration in culture and leadership. Gillian is originally from Kent, England and has lived and worked in Norway for 16 years.

Søderholm, M. (2012). But we’re not all Vikings! Intercultural Identity within a Nordic Context. Journal of Intercultural Communication, 12(2), 1–13. https://doi.org/10.36923/jicc.v12i2.601

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