Journal of Intercultural Communication, No 9 (2005)

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Attention to Cultural Imperialism beneath Discourse Implicature in International Business Communication

Xinping Guan

Abstract


 

Abstract:
Based on case studies of the author’s first-hand experience, this paper calls attention to the awareness of cultural imperialism by the exploration of discourse implicature in business context across cultures. It is assumed by analysis that the cultural imperialism exists verbally, textually or non-verbally through the behavior of individual interlocutors, who preserve an outdated awareness of cultural-goods against cultural-humble. The cultural awareness serves as the dynamics for the production of communicative behavior and discourse implicature. The effective communication to get rid of such cultural imperialism relies on three major elements, i.e. a sober cultural understanding, a mastery of both source and target languages and an appropriate communicative behavior.

Key words

：cultural imperialism; discourse implicature; business context; intercultural communication

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Journal of Intercultural communication
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