RABAB'AH, Ghaleb; YAGI , Sane; ALGHAZO, Sharif; MALKAWI, Rima. Persuasive Strategies in Email Marketing: An Analysis of Appeal and Influence in Business Communication. Journal of Intercultural Communication, London, U.K., v. 24, n. 2, p. 12–25, 2024. DOI: 10.36923/jicc.v24i2.839. Disponível em: https://www.immi.se/index.php/intercultural/article/view/Rababahetal-2024-2. Acesso em: 28 mar. 2026.