[1]
G. Rabab'ah, S. Yagi, S. Alghazo, and R. Malkawi, “Persuasive Strategies in Email Marketing: An Analysis of Appeal and Influence in Business Communication”, J. inc. comm, vol. 24, no. 2, pp. 12–25, Jun. 2024, doi: 10.36923/jicc.v24i2.839.