Abstract: This study examines the employment of persuasive strategies in informational emails that market products and/or services, illustrating how these strategies influence target customers and persuade them to make purchases. A corpus of 850 emails, encompassing over a million words, was compiled and analyzed using a mixed-method approach that integrated both quantitative and qualitative measures. The emails were collected between 2020 and 2021.... [...] Read more

Abstract: This qualitative study investigates the persuasive strategies employed in 100 textual advertisements on OpenSooq, a major online sales platform in Jordan. Guided by Beebe and Beebe’s (2013) model of persuasive communication, the analysis examines how credibility, emotional, and logical appeals are discursively realized in Jordanian digital contexts. Using thematic coding supported by ATLAS.ti, the findings show a marked preference for... [...] Read more

Abstract: This study explores how fake news messages impact readers’ perceptions of credibility. By combining valenced framing and construal-level theory, the research examines how temporal, spatial, and mental construal dimensions can moderate the relationship between fake news and credibility. A quantitative method was adopted, applying repeated-measures ANOVA analysis. To measure framing effects, 16 negative and 16 positive fake news stories about... [...] Read more

Abstract: Pragmalinguistic (PML) failure complicates intercultural communication in both productive and receptive modes. This paper attempts to unravel the persuasive strategies used by Albanians writing in Greek and further record the overall suitability score they received when assessed by Greek teachers (n=176). A protocol sample of extracted persuasive strategies was created to be used for further investigation, with respect to their suitability.... [...] Read more

Abstract: The study aims to understand the influence of religio-cultural right-wing persuasion in intercultural communication, as exhibited in a novel representing Pakistani national culture and Parsee minority culture. The methodology involves directed qualitative content analysis of Bapsi Sidhwa’s novel “An American Brat,” using a conceptual model/framework adapting/extracting coding protocol from Morin and Renvoisé’s model to analyze communication... [...] Read more

Abstract: This study presents a contrastive analysis of the Graduation subsystem within Appraisal Theory, examining the strategic deployment of Force and Focus resources in newspaper editorials from two sociocultural contexts: Saudi Arabia (Asharq Al-Awsat, Arabic) and the United States (The New York Times, English). While existing Appraisal research has largely emphasized Attitude and Engagement, the role of Graduation in shaping persuasive discourse... [...] Read more

Abstract: Researchers have demonstrated that there are preferred cultural persuasive styles but little empirical research has examined the strategies for adapting persuasive styles in intercultural business interactions. This qualitative study investigates preferred persuasive styles, perceptions of alternative persuasive styles and adaptation strategies among Estonian local municipal managers. This article creates a new path for an explanatory study... [...] Read more

Abstract: This study aims to identify the influence of the head of the Character Development Center (Kapusbangkar) Leadership style on the attitudes, discipline and culture of cadets and measure the level of attitudes and discipline of cadets of the Indonesian Aviation Polytechnic Curug. This study uses a quantitative approach using a Pre-Experimental Design research design with One-Shot Case Study. The research was conducted at the Indonesian Aviation... [...] Read more

Abstract: This study employed a new theoretical frame, holism, to distinguish cultural differences in conflict management strategy preference. Results indicated that S. Koreans showed more holistic tendencies than U.S. employees, and higher scores on a holism measure were positively related to ratings of the collaborative style (S. Korean preferred style) and negatively related to ratings of the avoidant style (U.S. preferred style). In comparisons... [...] Read more

Abstract: The paper examines Cantonese tertiary students’ email apology style for personal offences to teachers in their native language (L1, Cantonese) and second language (L2, English) learnt at school by testifying three hypotheses. Firstly, the Cantonese students’ L1 and L2 apologies are always multi-componential, with at least two parts in one apology email, in spite of the fact that there is no statistically significant difference between... [...] Read more

Abstract: The portrayal of migrants in the media is frequently shaped by a variety of discursive strategies aimed at influencing public perception. This study examines the discursive strategies employed by two prominent Turkish newspapers, Daily Sabah and Duvar , and the underlying ideologies that drive the selection and utilization of such strategies. The theoretical framework guiding this study draws upon Reisigl’s (2017) model, providing a... [...] Read more

Abstract: : The street food content of YouTubers is an intercultural communication message to promote Chinese culture to viewers around the world.  This article aims to analyze cross-cultural interactivity in physical and online intercultural communication. The research uses a qualitative content analysis method continuously produced by non-Chinese-speaking YouTubers to communicate original Chinese culture to viewers outside China. The sample... [...] Read more

Abstract: This study focuses on Finns' perceptions of problematic phenomena in their communication with non-Finns. The aim of the study is to examine intercultural face-to-face encounters experienced as critical incidents by the respondents. Critical incidents are communicative events which have been experienced as embarrassing, irritating, funny, strange etc. and which are therefore remembered vividly. People are often not aware of "the obvious"... [...] Read more

Abstract: This study aims to explain the participative actions of researchers (ethnographers) in synergising culture and values between Public Relations Officers from the Bogor City Government, West Java, Indonesia, and Islamic religious leaders in handling the Covid-19 pandemic through integrated communication. The research method used is organisational ethnography to identify and find sociocultural barriers between informants (public relations... [...] Read more

Abstract: The purpose of this study was to examine the ways in which rhetorical strategies, as a sub-genre of persuasive discourse, are deployed in scholarship application letters in Iran in Persian and English. To this end, 96 application letters fora fictitious scholarship were written by Iranian university students and were further analyzed according to a framework initially proposed by James, Scholfield and Ypsilandis (1994). Aristotle’s taxonomy... [...] Read more

Abstract: Recent research on Critical Discourse Analysis (CDA) has focused on the identity construction of agents within discourse. This study delves into intercultural communication through the lens of multiculturality and interraciality. Employing the CDA framework, the research investigates how online Filipino Chinese writers construct their identities and those of their readers, examining the dynamics of dominance and subordination in selected... [...] Read more

Abstract: Why do political messages so often fail to persuade voters and increase voter turnout, and what does this reveal about voter decision-making? In Jordan, scholars and journalists have long highlighted the challenges associated with low voter turnout in parliamentary elections. However, the media framing techniques intended to engage voters, the reasons these frames have failed—particularly in mobilizing youth participation in the 2020... [...] Read more

Abstract: This paper investigates how foreign nationals living and working in Poland evaluate Polish colleagues’ communication in English and its effectiveness in international business. It identifies features of linguistic behaviour attributed to Polish business interactions. Five dimensions of cultural variability (directness, emotionality, power distance, confrontation, critical evaluation) are used as benchmarks and offer an observational framework... [...] Read more

Abstract: Certain typical elements of ancient Egyptian culture have already become particularly symbolically charged. Even today, this sort of fascination for ancient Egypt and its relevant things still exists. Many different showing examples about ancient Egyptian culture in a variety of domains around the world demonstrate people’s continued interest in it. This article discusses a song which was composed by Jay Chou, titled “Snake Dance”, and as a... [...] Read more

Abstract: This study examines Pearl S. Buck’s English translation of Shui Hu Zhuan (All Men Are Brothers) through a contextual, paratextual, and textual lens, with particular focus on her ideological positioning as a Western female translator depicting Chinese women. Grounded in postcolonial feminist theory, the research aims to explore how Buck’s bicultural identity and ideological stance influenced her translation choices, especially in the... [...] Read more

Abstract: This paper seeks to point out that intercultural rhetoric pedagogical recommendations for teaching academic writing skills promote second language socialization and intercultural communication and do not merit the criticisms raised against them. It outlines the pedagogical recommendations of intercultural rhetoric researchers, presents the arguments that have been raised against the recommendations and points out that the recommendations... [...] Read more

Abstract: This paper explores the intercultural communication, cultural adjustment strategies and power relations between Finnish and Chinese representatives in the context of Chinese investment facilitation in Finland. The study is mostly based on interviews of individuals who work either for one of Finland’s state agencies tasked with attracting investment or local government. When analyzing aspects of power, the paper’s theoretical basis is the... [...] Read more

Abstract: We investigated how cultural differences influence communication style in text-based computer-mediated communication (CMC) and compared the context of communications within the same culture (Thai-Thai pairs) and different cultures (Thai-Japanese pairs and Thai-Chinese pairs) by examining significant differences in the number of text chats in each classification pertaining to intentions. The significant finding of this study is the large... [...] Read more

Abstract: Data from England, Finland, and Germany were used to explore national differences in communication apprehension (CA). Based on the traditions of oral communication training in each nation, and the history of cross-cultural comparisons in CA, it was proposed that national differences would emerge. English participants scored lower than Finnish and German participants on totalCA, publicCA, dyadicCA, and meetingCA; Finnish participants scored... [...] Read more

Abstract: Previous intercultural communication research has relatively underplayed the influence of second language factors. This underplaying arises for three reasons: 1) the over-emphasis on the influence of cultural differences in intercultural communication; 2) the prevalent assumption that communication style in intercultural communication is the same as that in intra-cultural communication; 3) the dominant (post-) positive research approach in... [...] Read more

Abstract: This research aims to analyze how beauty brands communicate their messages through Instagram advertisements and determine whether Indonesian beauty standards have changed. This research uses a qualitative approach because it is still uncommon for a qualitative approach that analyzes how and why messages are formulated in beauty advertising. This research also uses a semiology analysis method to explore the meaning of communication messages... [...] Read more

Abstract: The purpose of the study is to examine opportunities in terms of the ethics of political campaigns based on the philosophy of local ethnic Bugis during the 2018 election of the Governor of South Sulawesi on Twitter. The study used a quantitative research design using a survey method. In the study, descriptive content analysis was applied to define the narrative of political campaign ethics based on Bugis's Philosophy on Twitter. The research... [...] Read more

Abstract: The western Balkans are persistently grappling with its unfavorable inter-ethnic reputation. Although political toleration has been consistently proposed as a solution for inter-ethnic tensions, this paper argues for the adoption of the Coordinated Management of Meaning (CMM) framework, offering a fresh perspective to an old problem. Rooted in the 'communication perspective', CMM provides a crucial platform for stakeholders to interact... [...] Read more

Abstract: This study investigates the ideologies and strategies used in the news discourse on Arab women. Initially, it aims to analyze the macro strategies and then highlights the micro strategies used to achieve the macro strategies proposed by van Dijk. It also identifies the ideologies of the selected newspapers regarding Arab women. Four newspapers were selected: the Washington Post, Daily Mail, Arab newspaper, and Gulf Times. The findings reveal... [...] Read more

Abstract: Previous research has focused on the implementation of Development Planning Deliberation (DPD) as a tool to improve development communication among stakeholders, but few have explored this issue in the context of democratization in rural economies. Success in DPD is often determined by the capacity and competence of human resources in the government sector, public service, administration, and socioeconomic empowerment. This study examines the... [...] Read more

Abstract: Public mobilization through digital media is reshaping civic participation worldwide, yet the underlying mechanisms remain underexplored in non-Western, collectivist societies. This study examines the viral video Peringatan Darurat, narrated by journalist Najwa Shihab, which triggered mass protests across Indonesia in response to proposed amendments to the Regional Head Election Law (UU Pilkada). Drawing on an integrative framework that... [...] Read more

Abstract: This study seeks to investigate why speaking out is not viewed positively in certain instances, but, at times, doing so results in both management support for the pitched proposals and improved interpersonal correlations for individuals doing so. Data was collected from two sources: employees and their supervisors of a telecommunication services organization in Indonesia. The data collected from 367 subordinates and 98 supervisors was then... [...] Read more

Abstract: As an expatriate-majority state with a diverse multicultural and multilingual environment, Kuwait offers a distinctive opportunity for examining intercultural communication competence (ICC). This study examines the extent to which cognitive, affective, and behavioral predispositions toward ICC are present within the context of higher education by examining multilingual student populations at three local universities. Using survey data from... [...] Read more

Abstract: This study examines the sociopragmatic functions of ostensible commissive speech acts in Saudi spoken Arabic, focusing on invitations and offers. Using a mixed-methods approach that combined participant observation and recall interviews, we analyzed 58 naturally occurring instances through the lenses of speech act theory, politeness theory, and the joint pretense model. The findings reveal eight core communicative functions: signaling... [...] Read more

Abstract: This study aims to develop a heutogogy learning model which determines indigenous resources to improve numeracy literacy for high school educator to prepare their educator against disruptive education. This type of research is development research by using the ADDIE method according to two stages, namely (a) exploratory research to identify educator characteristics and needs, and (b) development research to develop a heutogogy model based on... [...] Read more

Abstract: This study aimed to examine memes from a linguistic and cultural perspective, focusing on humor expressed through English and Arabic captions in memes collected from Facebook and Instagram. Using a mixed-method approach that combined quantitative and qualitative methods, corpus linguistics was employed to collect 60 memes—30 Arabic and 30 English. The study sought to highlight the similarities and differences in the methods used to express... [...] Read more

Abstract: This study investigates the role of foreign tourism professionals in Japan as key agents of bridging social capital within the tourism industry. These individuals serve as cultural mediators, interpreting Japanese traditions, social norms, and practices for international audiences while facilitating connections between local communities and global visitors. The research adopts a participatory observation approach, in which the author... [...] Read more

Abstract: The purpose of this study is to explore and describe the levels of communication that occur during criminal trials, specifically focusing on the indictment, examination, prosecution, and verdict hearings. Employing a qualitative approach, this research utilizes Dell Hymes' ethnography of communication framework to analyze courtroom interactions. Data were collected through interviews with nine informants and observations of trials at the... [...] Read more

Abstract: This investigation identifies contextual characteristics associated with meaningful intercultural interactions between domestic students enrolled in a 13-week intercultural communication course and international students. After participating in an international student welcome and games event and three cultural encounters, domestic students completed post-activity reflection surveys that included a quality intercultural interaction scale and... [...] Read more

Abstract: The practice of telecollaboration has gained traction since the early 2000s as a means of facilitating intercultural communication across distant locations. However, its potential to enhance learning motivation and the acquisition of intercultural mediation competence remains underexplored. This study investigated the motivational components influenced by telecollaboration and examined the potential of lingua franca telecollaboration to... [...] Read more

Abstract: Professionals in engineering and many other fields are often expected to work on global teams, setting the stage for frequent interpersonal interactions that span cultural boundaries. To further investigate the nature of such experiences, the findings presented in this paper are based on data collected via interviews and focus groups with 23 technical professionals who had varying levels of exposure to intercultural teamwork. Using an... [...] Read more

Abstract: Hall's encoding/decoding model has been widely used in mass media, but its potential in social media studies has not been explored thoroughly. To this end, this paper aims to broaden the fundamental principles and assumptions of the model and apply them to audience engagement and interaction in constructing cultural meaning through social media. By analysing the YouTube channel of Liziqi (Vlogger), this study adopts a two-stage content... [...] Read more

Abstract: With a sample of 473 Filipino Americans in 35 states in the United States, this quantitative study was designed to investigate factors which surround Filipino Americans’ glass ceiling challenges in attaining higher-level positions in the workplace. The investigation explored the related variables, including years of management experience, adherence to two dimensions of Filipino cultural values (interpersonal norms and conservatism), and... [...] Read more

Abstract: The study examines the determinants of companies' key skills and strategies to understand better how firms can use their resources to achieve success. This study is, therefore, undertaken for this reason to investigate the connections between possible variables. Specifically, it aims to examine the mediating effect of strategic planning on the relationship between technical skills, managerial skills, entrepreneurial skills, business skills,... [...] Read more

Abstract: An increasing number of international students are pursuing studies in China and encounter challenges and uncertainty in a new foreign environment. Cross-cultural adaptation is influenced by social self-efficacy, social interaction, and WeChat use but little is known about the interaction of these three factors in influencing cross-cultural adaptation. The study examined the mediating role of social self-efficacy in the relationship between... [...] Read more

Abstract: This research comprises two studies that examined cultural differences in nonverbal expressivity between Japan and Korea. While prior research has highlighted East–West contrasts, less attention has been given to distinctions within collectivistic cultures. Employing the psychological construct of self-construal (subjective, objective, and autonomous selves), which is thought to distinguish Japanese and Korean cultures, we investigated how... [...] Read more

Abstract: This study aims to describe the dialogue with the ancestors in traditional events mot nini (burning candles), which is usually done by indigenous peoples in Noemuti Village, North Central Timor. The method that was used for this study is ethnographic analysis. The research used a qualitative research method by direct observation and interviews. The description of this study is also based on a realist ethnographic analysis. From the research... [...] Read more

Abstract: This article examines the significant phenomenon of the use of what we term "Urban Ammani Arabic" (UAA) by most adult female speakers in the Amman metropolitan area, particularly when this dialect differs from the one they acquire or use in their domestic environments. To explore this, 132 adult female speakers were selected to participate in both sociolinguistic and semi-structured interviews. These interviews aimed to uncover the... [...] Read more

Abstract: The workforce in South Africa has seen significant transformation, with many organizations now collaborating with individuals from diverse cultural backgrounds. Cultural diversity influences behavior and interactions among employees, who may find it challenging to navigate communication with colleagues from different cultures. This article explores workers' perceptions of intercultural communication approaches in the workplace. Using a... [...] Read more

Abstract: Intercultural competence is essential in a globalized business environment, where successful cross-border transactions rely on effective cross-cultural communication. Interactions between US customers and Filipino customer service representatives (CSR) in call centers are one example where intercultural competence is required. This study examines the use of counter-expectancy expressions in call center complaint calls by American consumers... [...] Read more

Abstract: Poetry is a form of literature that depends on artistic images to express emotions, feelings, attitudes, etc. It is, however, assumed that poetry is a difficult genre to translate, since some of the poet's feelings, emotions, and visualizations are untranslatable despite the translator’s professionalism and experience. This study aims to shed light on the translatability of the figures of speech in Moore’s  English translation of Qabbani’s... [...] Read more

Abstract: Cultural words usually pose some challenges to translators, especially when they translate texts into languages which are culturally different. This study investigates the translation of cultural items in The Forty Hadiths by Imam Al-Nawawi. It adopted the qualitative approach for selecting and analyzing the translation of culturally-bound items of the selected Prophet Mohammed’s hadiths posted on the Web by Sunnah.com. Moreover, it used... [...] Read more

Abstract: This research investigates the impact of disgust towards culture mixing on acculturation and life satisfaction among mainland Chinese sojourners adapting to life in Hong Kong. In Study 1, drawing from previous research, we developed a measurement tool for assessing disgust towards mainland China-Hong Kong culture mixing and validated it in a sample of mainland Chinese students. We then conducted two longitudinal studies (Study 2 and 3) to... [...] Read more

Abstract: The international education sector requires professionals to collaborate daily with culturally diverse colleagues, clients, and partner institutions. While this diversity enriches organizational practice, it also generates recurring communication challenges that demand strong intercultural competence. In many Spanish small and medium-sized enterprises (SMEs), however, such competence is developed informally, without systematic training or... [...] Read more

Abstract: This study examines the intercultural experiences of eight Danish expatriates in Russia. In-depth interviews revealed three characteristics of Hofstede’s dimension: Indulgence verses Restraint (IVR). This study allows us to understand communication between restrained cultures (e.g., Russia) and indulgent cultures (e.g., Denmark). This carries implications for specific and in-depth workplace training to help managers improve intercultural... [...] Read more

Abstract: The internationalisation of higher education institutions is mainly focused on mobility programs.  Increasingly programs try to improve the intercultural learning of their students through internationalising their curriculum and assessing their intercultural experiences. The purpose of this research was to evaluate the acquisition of intercultural competence and professional skills of higher education students during a specific short Erasmus+... [...] Read more

Abstract: This study examines Sulayman Al Bassam’s adaptations of Shakespeare’s Hamlet, Richard III, and Twelfth Night, analyzing how his reworkings critique political leadership in the contemporary Arab world and deconstruct the Western discourse on Islamic terrorism. Al Bassam utilizes the disruptive elements in Shakespeare’s original works to engage with issues of religious extremism, Western opportunism, and authoritarianism in Arab/Muslim... [...] Read more

Abstract: The current study looks at the metaphors for rocks in Isabella Hammad's novel The Parisian (2019 ). It seeks to demonstrate how Isabella Hammad employs rock analogies to describe and provide an understanding into her characters, Midhat, Jamil, and Fatima. Midhat, who studied abroad, has a hyphenated identity and is portrayed as a compromise—less resistant, delicate, and adaptable. The inverse of the properties of the rocks/stones. The other... [...] Read more

Abstract: The purpose of this study was to assess the effect of despotic leadership and workplace incivility on turnover intention among nurses in Punjab, Pakistan, by mediating the effect of work-family conflict. 573 questionnaires were distributed to nurses in Punjab, Pakistan's healthcare sector. SPSS was used to analyze the data, and Smart PLS was used to evaluate the model. The findings of the study reveal that despotic leadership and workplace... [...] Read more

Abstract: This study examines how Vietnamese postgraduate students interpret (im)politeness during clinical consultations with doctors in English-speaking countries. Drawing on narrative reflective reports from 14 Vietnamese university academics who completed their doctoral studies in TESOL and Applied Linguistics abroad, the research analyzes participants’ retrospective accounts of critical medical encounters in which they evaluated native... [...] Read more

Abstract: Although radio has traditionally been recognized as a medium dependent on listener engagement, social media platforms such as Twitter have introduced new forms of interactivity due to their real-time and networked characteristics, facilitating the emergence of novel engagement types. Employing a case study approach, this research delves into the various forms of engagement on @PRFMnews, the official Twitter handle of PRFM Radio in Indonesia.... [...] Read more

Abstract: There has been considerable interest in subtitling strategies in the translation of cultural references. However, there is a lack of studies on subtitling in the Chinese context. The purpose of this study is to compare the subtitling strategies used by fansubbers and official subtitlers when dealing with cultural references in translated Mandarin subtitles. The results showed that 228 cultural references had been found in the two films: The... [...] Read more

Abstract: This paper analyses the negative reviews that some users of social services in New York and Madrid posted on Google. The aim is to relate the impoliteness strategies that the users of these centres reported to have received or that they issued themselves with the cultural values of the groups they belong to. To achieve this, twenty American and Spanish centres were analysed, obtaining more than two hundred negative comments that,... [...] Read more

Abstract: Americans, Chinese, Japanese, Thai, and Vietnamese ( N =250) rated 57 random proposed conversation topics on a five-point scale (i.e., very good, good, neutral, bad, very bad) to a same-culture, same-sex school friend. Five factors emerge and are characterized as:  Familial Biographical Data ,  Skeletons in the Family Closet ,  Small Talk Topics ,  Personal Information Topics , and  Intimate Relations Topics . For the... [...] Read more

Abstract: Cultural products, particularly films, are considered tools for exporting and diffusing the culture of one society to another. Films selected for international festivals are a case in point. However, subtitling such films for an audience of other languages is a demanding task. This challenge may negatively impact the films' qualification, although they may technically and aesthetically be evaluated and ranked on top. The attraction of the... [...] Read more

Abstract: International students in Malaysian universities face uncertainty and anxiety toward a multi-new culture, a must-encountered cultural shock. This study investigated the relationship between superficial causes of AUM theory and uncertainty and anxiety in a high-context culture. In this study, 388 international students from different faculties were chosen through a method called stratified random sampling, which sampled two public universities... [...] Read more

Abstract: Effective intercultural communication is one possible way of improving intercultural competency and ultimately assisting an organisation to achieve success. Employees from different cultural backgrounds are required to adapt and accommodate each other in intercultural communication interactions. Therefore, this article sought to establish the effects of biographical variables on employees at a university of technology. An online... [...] Read more

Abstract: In the contemporary landscape of new media, social media platforms, particularly exemplified by TikTok, offer female users accessible and cost-effective means for self-expression and communication. However, this study reveals that such platforms, despite their apparent openness and liberality, have not effectively challenged or changed the persistent and deep-rooted issue of gender discrimination that women face. This research adopts a... [...] Read more

Abstract: Directed qualitative content analysis (QCA) is a qualitative analysis method that has been recently explained and employed practically by a few researchers at the international level. They employed it deductively in most cases, primarily within qualitative research guidelines. In contrast to the inductive method, which starts with a general hypothesis and builds upon it as it gathers data, the deductive method, also known as the directed... [...] Read more

Abstract: Semester at Sea is a US-American study abroad programme during which students spend a semester on a ship studying while visiting various countries. The purpose of this article is to determine the intercultural competence development in the students during the Fall voyage through a self-assessment questionnaire. The research is anchored in a post-positivistic research paradigm, using an intercultural competence survey questionnaire to... [...] Read more

Abstract: This SLR was conducted in the field of digital communication in the specific context of intercultural communication. The main purpose of this SLR was to assess studies on psychological outcomes, anxiety, self-efficacy, and social media fatigue (SMF) among digital natives and digital immigrants who use social media and experience social media overload (SMO). Unlike meta-analyses, which statistically combine effect sizes, the present study was... [...] Read more

Abstract: In times of crisis, outbreaks, or pandemics, the dissemination of accurate information by the government becomes paramount. This study investigates the efficacy of governmental counter-narratives in addressing misinformation during the COVID-19 pandemic, specifically focussing on their impact on debunking various hoaxes. The study analyses the performance of the Jabar Saber Hoaks work unit, operated by the Regional Government of West Java... [...] Read more

Abstract: Intercultural competence (ICC) is now widely recognized as essential to living and working in an increasingly globalized and multicultural world. As a result, considerable attention and resources are devoted to programs for enhancing and assessing ICC, particularly within post-secondary institutions. Concomitantly, these efforts have spurred a massive increase in the volume of publications focused on fostering students’ ICC.  Yet, recently,... [...] Read more

Abstract: The effective significance of leadership for school organizations focuses on several elements, such as collaboration motivation and educational environment establishment. Therefore, this study aimed to explore the effects of cultural intelligence-based principal leadership (CI-BPL) on organizational culture, school governance, and teacher task performance, accompanied by the analysis of a new empirical model prioritizing the mediation... [...] Read more

Abstract: This study explores the lived experiences of religious tourism and intercultural communication at the Loang Baloq Tomb in West Lombok, Indonesia—a sacred site where spiritual pilgrimage and local cultural practices converge. Using a phenomenological approach, the research investigates how visitors, caretakers, and community members interact, perform rituals, and make meaning within a shared sacred environment. Drawing on interviews with 25... [...] Read more

Abstract: Despite extensive scholarship on colonial propaganda, the use of postage stamps as tools of imperial messaging remains underexplored. This study aims to examine how Belgium employed postage stamps to construct and disseminate propagandistic narratives about its African colony, the Belgian Congo. Using quantitative content analysis, the research analyses a corpus of 149 stamps issued between 1894 and 1960, tracing how visual themes evolved... [...] Read more

Abstract: The objective of interculturally-oriented language teaching is intercultural competence. The theory of perspective transformation (Taylor 1994) provides a model for the learning of intercultural communication. When practicing, the cognitive, affective, and behavioral components of competence as well as students' stage of intercultural sensitivity must be paid attention to. The Culture General Assimilator (Brislin et al. 1986; 1996) is a... [...] Read more

Abstract: Among the animated series that became very popular and witnessed tremendous success in the Arab world is the Japanese Detective Conan, which was first dubbed in 1998 and redubbed in 2013 to convey Islamic values. However, the re-dub did not attract wide viewership and remained infamous among the Arabic anime community. This study is an attempt to investigate the differences between the two versions with a particular emphasis on technical... [...] Read more

Abstract: This article explores the experiences of Chinese postgraduate students in a UK university using the lens of rhythmanalysis. This study goes beyond intercultural interactional moments and examines how intercultural experience is organised through temporal, spatial, and emotional rhythms. The data were generated through narrative interviews with four students, and narrative rhythmanalysis was employed for analysis. Findings show that students’... [...] Read more

Abstract: This paper deals with communication across functional and cultural borders in product development in an alliance context. It shows how the multiple levels of co-ordination in an alliance increase complexity. Product development takes place in meetings in a nexus of meetings. Communication is studied by the use of video. Sequences from such recordings are played back to participants who assist in the interpretation of communicative situations.... [...] Read more

Abstract: Developing intercultural communicative competence among Chinese university students is essential in the era of globalization; however, disparities persist between ranked universities and general universities. While RUs benefit from extensive internationalization resources, general universities often lack structured intercultural communication instruction and opportunities due to resource disparities, prestige, or geographic constraints, and... [...] Read more

Abstract: Culturally and linguistically diverse patients face an increased risk of developing mental health disorders due to pre- and post-migration stress and are more likely to experience unequal medical treatment and higher rates of misdiagnosis, contributing to a persistent treatment gap. Cultural competence training has been shown to improve the quality of care for these patient populations. This study aimed to develop and implement a... [...] Read more

Abstract: Our use of language conveys referential meanings and attitudes. The idea that women are unimportant to critical life issues that males handle first is the basis for " woman's la nguage". Women's marginalization and helplessness are mirrored in all the views they are required to talk about, and they are speaking. Speaking in a way that is not proper for women, avoiding expressing strong emotions, favouring expressions of uncertainty, and... [...] Read more

Abstract: The development of Intercultural Communicative Competence (ICC) has become a central component of successful second language (L2) use and social participation for all L2 learners. This is especially relevant for minoritized groups and forced migrants (i.e., refugees), as the social spaces they navigate produce challenges that traditional L2 learners may not face, and the stakes for their ability to effectively communicate are extremely high,... [...] Read more

Abstract: This study aims to design, develop, and evaluate a semantic knowledge graph (KG) and web application that ethically and effectively represents the ethnographic diversity of 375 ethnic groups across Thailand, Laos, Myanmar, Cambodia, Vietnam, and China. Addressing the limitations of conventional Knowledge Organization Systems (KOS), the project integrates semantic web technologies with community-informed data to capture complex relationships... [...] Read more

Abstract: This study focuses on the employment of AI technology in regular, day-to-day activities, such as when Google Translate or Bing Translator are encouraged alongside various programs and applications. It also evaluates and empirically demonstrates the subjects of writing with AI technologies, computer-assisted language learning (CALL), machine translation (MT), and automatic evaluation systems (AESs) in order to offer solutions for enhanced... [...] Read more

Abstract: This study advances a re-conceptualization of intercultural competence as an emergent, relational practice constituted within dynamic networks of interaction. Employing a conceptual methodology informed by Actor-Network Theory (ANT), it proposes a perspective that considers both human and non-human actors/actants, including technological artifacts, semiotic and linguistic resources, institutional structures, and spatial-material... [...] Read more

Abstract: Global migration continues to reshape demographic and societal landscapes, requiring close attention to refugee integration and the intercultural communication it demands. This study aims to understand how social professionals navigate intercultural encounters with refugee families in the context of family education and counselling. Using a qualitative longitudinal design, we conducted repeated expert interviews with professionals from 33... [...] Read more

Abstract: This study investigates the implementation of cross-cultural communication through the Green ASEAN Culture Festival at Universitas Padjadjaran, positioning it as a strategic pedagogical tool for fostering intercultural competence in higher education. Employing a qualitative case study design, the research integrates data from 15 semi-structured interviews with student organizers and performers representing five academic programs, as well as... [...] Read more

Abstract: This research aims to determine whether or not it is possible to use artificial intelligence (AI) in English for speakers of other languages (ESOL) courses and review previous research pertinent to artificial intelligence in EFL/ESL instruction to present a comprehensive picture of the current degree of artificial intelligence in EFL/ESL instruction. Utilization of intelligent teaching systems, self-regulated learning, virtual reality,... [...] Read more

Abstract: The integration of multimedia learning principles into institutional e-learning environments has become increasingly relevant in professional training contexts. However, limited attention has been given to how these principles are operationalized in law enforcement education. This study examines the application of established multimedia learning principles in the digital training modules of the Dubai Police Smart Training Center. A content... [...] Read more

Abstract: Contextual synonymy plays a significant role in contemporary media discourse by shaping semantic emphasis and emotional framing through figurative lexical choices. While previous research has examined metaphorical and evaluative language within individual domains, systematic cross-discursive comparisons remain limited. This study investigates the mechanisms underlying the creation and functioning of contextual synonyms in medical, political,... [...] Read more

Abstract: This study investigates the framing of the Gaza conflict on social media in Jordan and its impact on public opinion. By employing qualitative methods, it explores the emotional, political, and ideological underpinnings of digital discourse through in-depth interviews with Jordanian social media users, journalists, and political analysts. The findings reveal that online conversations predominantly center on humanitarian and moral matters;... [...] Read more

Abstract: The distinction between the Self and the Other is a foundational concept across disciplines such as sociology, philosophy, cultural studies, anthropology, and psychology. This study examines the dynamic processes by which individuals position the Self and the Other in intercultural communication, with particular focus on how people interpret artistic works from unfamiliar cultures through processes of categorization and identity assignment.... [...] Read more

Abstract: The study employs Western spiritual leadership theories yet is supposed to be from an Asian-Pakistani perspective. Associating Imran Khan’s (IK) political communication with these spiritual leadership theories would transform them into the eastern-cum-Asian context. IK and other world leaders may communicate distinctively in public interaction. Because political/religious leaders in Pakistan frequently utilise religious references in their... [...] Read more

Abstract: The present study examines the contemporary validity and applicability of Hofstede's power distance dimension. Since the introduction of Hofstede's cultural value framework in the early 1980s, cultural, social, political, and commercial relationships among countries have undergone substantial transformation. These changes may have influenced how individuals perceive and enact power relations across intercultural contexts, making a... [...] Read more

Abstract: The post-pandemic work environment has intensified emotional strain, hybrid-work fatigue, and cognitive disengagement, making it increasingly difficult for leaders to sustain trust and authentic engagement in diverse, digitally disrupted teams. Existing leadership models emphasize cognition and behavior but overlook the real-time emotional, relational, and physiological processes that shape contemporary managerial dynamics. This study... [...] Read more