Green Entrepreneurship Based On Local Characteristics and Culture To Support Sustainable Eco-Tourism: A Case Study

Rahmawati (1) , Handayani (2) , Suprapti (3) , Airawaty (4) , Lyna Latifah (5)
(1) Departement of Accounting, Universitas Sebelas Maret , Indonesia
(2) Departement of Art and Design, Universitas Sebelas Maret , Indonesia
(3) Departement of Management, Universitas Sebelas Maret , Indonesia
(4) Departement of Economics, PDIE UNS, Indonesia , Indonesia
(5) Department of Economic Education, Universitas Negeri Semarang , Indonesia

Abstract

The research problem is that West Nusa Tenggara lacks the local characteristics to support sustainable eco-tourism and culture. The case study of the quantitative descriptive method was used to describe the motivation behind the establishment of sustainable eco-tourism, the evaluation of triple helix support factors (government, academia, and green product business actors) in the development of the ecotourism, evaluation of internal factors of ecotourism, SWOT analysis, and the establishment of a green entrepreneur development strategy model in weaving and pearl industries. The results of the study show that the pearl shell breeding industry in West Lombok, which consists of pearl shellfish culture, treatment, pearl shell growing, pearl cultivation, pearl processing, pearl processing into jewelry, processing pearl shell waste into jewelry, and souvenirs, as well as the use of pearl shell meat for consumption, has high economic value and provides strong appeal for tourists. Pearl shell businesses from upstream to downstream can be used as a typical green tourism model of West Nusa Tenggara with high educational value. The woven fabric industry with natural dyes from various types of leaves, skins, and logs in Pringgasela village can empower 1,250,000 women.

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Authors

Rahmawati
Handayani
Suprapti
Airawaty
Lyna Latifah
lyna.latifah@mail.unnes.ac.id (Primary Contact)
Author Biographies

Rahmawati, Departement of Accounting, Universitas Sebelas Maret

Prof.Rahmawati is a Full Professor of Accounting at the Faculty of Economics and Business, Universitas Sebelas Maret (FEB UNS), Indonesia. Currently, she is also the Director of the Economics Doctoral Program of Economics and Business Faculty of UNS. She graduated with a PhD degree in Accounting from Universitas Gadjah Mada, Indonesia. She has done some research projects and consulting, has an 8 (eight) score indexed in Scopus, and has published several papers in reputed journals. Her research interests are Financial Accounting, Organizational Behavior, Micro, Small and Medium Enterprises, Auditing and corporate social responsibility.

Handayani, Departement of Art and Design, Universitas Sebelas Maret

She obtained her Bachelor’s degree in Management Science from Universitas Sebelas Maret, Indonesia. Then her Master’s degree in Operation Management from Gajah Mada University. Now she is pursuing a Doctoral Program in Human Resource Management at Sebelas Maret University. Currently, she obtained a Certificate of Achievement in Human Capital Manager Scheme from the National Institute of Certification. She is a lecturer at the Faculty of Economics and Business. Her specializations include Human Resource Management, Organizational Behavior, Entrepreneurship, and Employment. Her current research interests are career commitment, dimensions of work, job stress, and types of work.

Suprapti, Departement of Management, Universitas Sebelas Maret

She obtained her Bachelor’s degree in Management Science from Universitas Sebelas Maret, Indonesia. Then her Master’s degree in Operation Management from Gajah Mada University. She is now pursuing a Doctoral Human Resource Management program at Sebelas Maret University. Currently, she obtained a Certificate of Achievement in Human Capital Manager Scheme from the National Institute of Certification. She is a lecturer at the Faculty of Economics and Business. Her specializations include Human Resource Management, Organizational Behavior, Entrepreneurship, and Employment. Her current research interests are career commitment, dimensions of work, job stress, and types of work.

Airawaty, Departement of Economics, PDIE UNS, Indonesia

She has more than 19 (nineteen) years of work experience in accounting as a practitioner and academician. Besides being a lecturer at the Accounting Faculty of Mercubuana University in Yogyakarta, Indonesia, she is joining in MNK & partners accounting public firm as an audit supervisor. She is pursuing doctoral degree at the Economics Doctoral Program of Universitas Sebelas Maret. Her teaching experiences are in taxation, financial accounting, good governance, business ethics, and the public sector of auditing. Meanwhile, her research interests are accounting behavior, accounting, and taxation.

Lyna Latifah, Department of Economic Education, Universitas Negeri Semarang

Lyna Latifah is a lecturer at Semarang State University. She graduated from the Doctoral Program in Economics at Universitas Sebelas Maret, Indonesia.  Has about 15 years in teaching experience and researcher at Semarang State University. Her research interests are management accounting, accounting education and accounting behaviour. Her teaching experience subjects are management accounting, budgeting and financial management.

Rahmawati, R., Handayani, S. R., Suprapti, A. R., Airawaty, D., & Latifah, L. (2023). Green Entrepreneurship Based On Local Characteristics and Culture To Support Sustainable Eco-Tourism: A Case Study . Journal of Intercultural Communication, 23(1), 66–75. https://doi.org/10.36923/jicc.v23i1.71

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