This article provides support to the prioritization of cosmopolitanism ethics as an enduring principle for global organizations in three ways. First, it introduces the seven-year corporate sponsorship between Chevrolet and Manchester United as a globalization-force partnership failure. Second, it provides an overview of the theoretical nuance between definitions of globalization and cosmopolitanism as a foundation for ethical guidance. Third, it advocates for “centripetal” global partnerships built on the cosmopolitan considerations of shared qualities and mutual benefit.
intercultural communication, marketing communication, sponsorship
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