Attention to Cultural Imperialism beneath Discourse Implicature in International Business Communication

Xinping Guan (1)
(1) International Education Department Shenzhen Polytechnic 518055 Shenzhen , China


Based on case studies of the author’s first-hand experience, this paper calls attention to the awareness of cultural imperialism by the exploration of discourse implicature in business context across cultures. It is assumed by analysis that the cultural imperialism exists verbally, textually or non-verbally through the behavior of individual interlocutors, who preserve an outdated awareness of cultural-goods against cultural-humble. The cultural awareness serves as the dynamics for the production of communicative behavior and discourse implicature. The effective communication to get rid of such cultural imperialism relies on three major elements, i.e. a sober cultural understanding, a mastery of both source and target languages and an appropriate communicative behavior.

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Xinping Guan (Primary Contact)
Author Biography

Xinping Guan, International Education Department Shenzhen Polytechnic 518055 Shenzhen

Mr. Xinping Guan is an associate professor, MA in TESL at Saint Michaels’ College, Vermont, the USA and director of International Education, Shenzhen Polytechnic in China. He has been engaged in teaching English as a foreign language, intercultural communication and translation for 30 years in China, the USA and UK. His major contributions include A Practical Chinese-English Translation Course-book, Survey on EU, Scientific English – A Discourse Study and Applications, Evolution & Application of Communicative Approach, On the Objectives & Content of English for Business, Course Design on English for Petroleum Engineering, Optimize the organ of adult higher education by enterprise-supported performance, and Introduction to ESP in English Teaching Worldwide, etc.

Author’s address:

Xinping Guan
International Education Department
Shenzhen Polytechnic
518055 Shenzhen


Tel: 0086-755-26731096 (O); 0086-755-83507823(H)
Mobile: 0086-135-1009-9191

Guan, X. (2005). Attention to Cultural Imperialism beneath Discourse Implicature in International Business Communication. Journal of Intercultural Communication, 5(2), 1–06.

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