Variation in Letters to Shareholders from British, Polish and Spanish Companies - A Comparative Study

Hanna Skorczynska (1), Rosa Giménez-Moreno (2)
(1) Departamento de Lingüística Aplicada Universidad Politécnica de Valencia, Spain,
(2) Department of English and German Studies at the Universitat de València, Spain

Abstract

This study analyzes the moves and the communicative intentions in the letters to shareholders from selected British, Polish and Spanish companies, in order to provide data on variations in intercultural business communication within Europe, a field of research in need of growth. A qualitative approach was used to examine a corpus of letters from energy companies based in these three countries. The variations identified in the use of the moves, and the related salient communicative intentions are discussed with regard to possible cultural influences and the company’s current situation. The results confirm the view that companies tend to align with the values of the societal and cultural environmnet in which they are nested by means of communicative strategies adjusted to this end.

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Authors

Hanna Skorczynska
hskorczy@idm.upv.es (Primary Contact)
Rosa Giménez-Moreno
Author Biographies

Hanna Skorczynska, Departamento de Lingüística Aplicada Universidad Politécnica de Valencia

Dr Hanna Skorczynska is a senior lecturer in the Department of Applied Linguistics at the Universitat Politècnica de València (Spain). Her research interests include the use of metaphor in specialized discourse, intercultural professional communication, and genre variation in professional contexts, on which she has published journal articles and book chapters.

Rosa Giménez-Moreno, Department of English and German Studies at the Universitat de València

Dr Rosa Giménez-Moreno is a senior lecturer in the Department of English and German Studies at the Universitat de València (Spain). Since 1992 she has been researching and lecturing on communication in international business and economics, corpus analysis of professional genres and register variation in contemporary English. She has published more than thirty papers on these issues.

Skorczynska, H., & Giménez-Moreno, R. (2016). Variation in Letters to Shareholders from British, Polish and Spanish Companies - A Comparative Study. Journal of Intercultural Communication, 16(1), 1–16. https://doi.org/10.36923/jicc.v16i1.714

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