Interculturalised Japanese Logic and Values in the Aftermath of the March 2011 Crisis

Renate Link (1)
(1) Aschaffenburg University of Applied Sciences Faculty of Business Administration and Law, Germany


This paper examines the notions of Western versus Eastern logic by taking a closer look at the Japanese mindset giving examples from fields ranging from superstition to hygiene. Based on this evaluation, the ten major concepts of Japanese society are explained and analysed with the help of intercultural dimensions by researchers such as Hall, Hofstede and Trompenaars & Hampden-Turner together with empirical examples from cross-cultural encounters with Japanese people. Everyday-life situations are reported on as well as historic and economic aspects, with the impact of the triple earthquake, tsunami and nuclear crisis of March 2011 also being taken into account.

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Renate Link (Primary Contact)
Author Biography

Renate Link, Aschaffenburg University of Applied Sciences Faculty of Business Administration and Law

Prof Dr Renate Link teaches Business English and Intercultural Communication at the Aschaffenburg University of Applied Sciences in Germany. Before that, she worked as a freelance trainer for languages and intercultural management. Due to her professional involvement with Japanese expatriates, one of her major research interests is intercultural communication with Japan.

Link, R. (2012). Interculturalised Japanese Logic and Values in the Aftermath of the March 2011 Crisis. Journal of Intercultural Communication, 12(1), 1–11.

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