Diversity Contact: The Relationship of Positive and Negative Intergroup Contact with Assimilation and Multiculturalism

Petia Genkova (1) , Henrik Schreiber (2)
1. Department of Economic and Social Sciences, Osnabrück University of Applied Sciences, Germany
2. Department of Economic and Social Sciences, Osnabrück University of Applied Sciences, Germany

Abstract

The present study investigates how positive and negative intergroup contact experiences relate to attitudes toward multiculturalism and assimilation, and examines whether these relationships are mediated by intergroup anxiety, intergroup threat, and pro-diversity beliefs. A secondary analysis was conducted using cross-sectional survey data from a sample of German university students. Structural equation modeling was applied to test the hypothesized relationships. The results demonstrated that positive intergroup contact was indirectly associated with lower support for assimilation through its effects on intergroup anxiety and pro-diversity beliefs. In contrast, negative intergroup contact showed both direct and indirect positive associations with support for assimilation, with a post-hoc model revealing that the effect of negative contact was stronger than that of positive contact. Mediation analyses confirmed that intergroup anxiety and pro-diversity beliefs significantly mediated these relationships, while intergroup threat showed no significant associations with either contact experiences or diversity ideologies. Notably, attitudes toward multiculturalism were not significantly related to any of the examined variables. These findings highlight the importance of considering both positive and negative intergroup experiences when explaining majority group members’ diversity ideologies, particularly concerning assimilation. The study identifies pro-diversity beliefs as a central cognitive pathway linking contact experiences to diversity attitudes, suggesting that cognitive evaluations of diversity may play a stronger role than previously assumed affective threat perceptions. From an applied perspective, diversity interventions should not only promote positive intergroup contact but also strengthen cognitive appreciation of diversity while addressing the potential impact of negative contact. 

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References

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Authors

Petia Genkova
petia@genkova.de (Primary Contact)
Author Biographies

Petia Genkova

Prof. Dr. Petia Genkova is a full Professor for Business Psychology at the University of Applied Sciences Osnabrück. She has over 25 years of expertise in investigating migration, cross-cultural competence, and cultural diversity.

Henrik Schreiber

Henrik Schreiber (M. A.) is a doctoral student at the University of Applied Sciences Osnabrück. His research interests lie in the field of diversity management, migration, and cross-cultural competence.

Genkova, P., & Schreiber, H. (2025). Diversity Contact: The Relationship of Positive and Negative Intergroup Contact with Assimilation and Multiculturalism. Journal of Intercultural Communication, 25(2), 164-182. https://doi.org/10.36923/jicc.v25i2.1096

Article Details

How to Cite

Genkova, P., & Schreiber, H. (2025). Diversity Contact: The Relationship of Positive and Negative Intergroup Contact with Assimilation and Multiculturalism. Journal of Intercultural Communication, 25(2), 164-182. https://doi.org/10.36923/jicc.v25i2.1096