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A Multi-dimensional Rhythm Framework for Intercultural Experiences in Higher Education
Abstract: This article explores the experiences of Chinese postgraduate students in a UK university using the lens of rhythmanalysis. This study goes beyond intercultural interactional moments and examines how intercultural experience is organised through temporal, spatial, and emotional rhythms. The data were generated through narrative interviews with four students, and narrative rhythmanalysis was employed for analysis. Findings show that students’... [...] Read more
The Cultural Difference In Nonverbal Expressivity Is Moderated By The Extent of Subjective Self-Construal: A Two-Study Examination Targeting Japanese And Korean Individuals
Abstract: This research comprises two studies that examined cultural differences in nonverbal expressivity between Japan and Korea. While prior research has highlighted East–West contrasts, less attention has been given to distinctions within collectivistic cultures. Employing the psychological construct of self-construal (subjective, objective, and autonomous selves), which is thought to distinguish Japanese and Korean cultures, we investigated how... [...] Read more
Navigating Digital Resilience: High-Skilled International Migrants’ WeChat Use During The 2022 COVID-19 Shanghai Lockdown
Abstract: The enabling and constraining roles of social media in crises motivate a dynamic approach to examining digital resilience, inherent in the interplay between technological properties and enabling conditions. To expand the literature on how migrant groups navigate digital resilience during the COVID-19 pandemic, this study uses the concept of affordances as an analytical lens to examine how high-skilled international migrants in China used... [...] Read more
Re-Examining The Validity of Hofstede's Power Distance Dimension: A Cross-Cultural Comparison of Organizational Employees In Four Countries
Abstract: The present study examines the contemporary validity and applicability of Hofstede's power distance dimension. Since the introduction of Hofstede's cultural value framework in the early 1980s, cultural, social, political, and commercial relationships among countries have undergone substantial transformation. These changes may have influenced how individuals perceive and enact power relations across intercultural contexts, making a... [...] Read more
The Silent Signal: A Mirror Leadership and Intercultural Communication Beyond Strategic Boundaries
Abstract: The post-pandemic work environment has intensified emotional strain, hybrid-work fatigue, and cognitive disengagement, making it increasingly difficult for leaders to sustain trust and authentic engagement in diverse, digitally disrupted teams. Existing leadership models emphasize cognition and behavior but overlook the real-time emotional, relational, and physiological processes that shape contemporary managerial dynamics. This study... [...] Read more
From Perceived Rise To Increased Visibility: Intercultural Communication And Visibility Regimes of School Bullying In Kazakhstan
Abstract: Recent public debates in Kazakhstan increasingly frame school bullying as a growing problem. This study examines how this perception of increase is produced and interpreted within a bilingual Kazakh–Russian communicative context. Drawing on a qualitative corpus collected in 2025—comprising 18 focus group discussions, 100 semi-structured expert interviews, and 154 pre-discussion questionnaires—the study traces communicative repertoires and... [...] Read more
Conceptual Integration of Contextual Synonyms in Contemporary English Media Discourse
Abstract: Contextual synonymy plays a significant role in contemporary media discourse by shaping semantic emphasis and emotional framing through figurative lexical choices. While previous research has examined metaphorical and evaluative language within individual domains, systematic cross-discursive comparisons remain limited. This study investigates the mechanisms underlying the creation and functioning of contextual synonyms in medical, political,... [...] Read more
Exploring the Translatability of the Figures of Speech: The Case of the English Translation of Qabbani’s Letter from Under the Sea
Abstract: Poetry is a form of literature that depends on artistic images to express emotions, feelings, attitudes, etc. It is, however, assumed that poetry is a difficult genre to translate, since some of the poet's feelings, emotions, and visualizations are untranslatable despite the translator’s professionalism and experience. This study aims to shed light on the translatability of the figures of speech in Moore’s English translation of Qabbani’s... [...] Read more
Negotiating Cultural Values in Pesantren as Islamic Educational Institutions: A Case Study from Eastern Indonesia
Abstract: This study examines the negotiation of cultural values in Lombok Islamic boarding schools through an intercultural perspective. Its main focus is to analyze how pesantren become an intercultural space for negotiating cultural diversity amid modernization, using Bourdieu's theory. A qualitative approach with critical ethnographic methods was used. Data were collected from 36 participants, in-depth interviews with key informants, and document... [...] Read more
Multicultural Synergy and Team Performance: The Mediating Role of Cultural Integration In Malaysian Universities
Abstract: This study examines the relationship between team performance and subjective well-being in multicultural organizational contexts, and the mediating role of cultural integration in these relationships. Existing research highlights that understanding well-being is essential in enhancing team outcomes, yet limited studies have explored this link across diverse work settings. These findings support using well-being as a significant predictor when... [...] Read more
How Culture Is Communicatively Constituted In Intercultural Healthcare Organizations: Leadership Sensegiving, Knowledge Sharing, And Employee Innovation
Abstract: Healthcare organisations are increasingly intercultural workplaces in which leadership, knowledge sharing, and innovation are shaped through ongoing communicative negotiation across cultural differences. However, much existing research treats culture as a static background condition and under-theorises how leadership communication constitutes organisational realities. Drawing on intercultural communication theory, the communicative... [...] Read more
Interpersonal Intercultural Adaptation Orientations: A Qualitative Study of Engineering Professionals
Abstract: Professionals in engineering and many other fields are often expected to work on global teams, setting the stage for frequent interpersonal interactions that span cultural boundaries. To further investigate the nature of such experiences, the findings presented in this paper are based on data collected via interviews and focus groups with 23 technical professionals who had varying levels of exposure to intercultural teamwork. Using an... [...] Read more
Digital Stress and Psychological Outcomes in Digital Natives and Digital Immigrants: A Systematic Literature Review
Abstract: This SLR was conducted in the field of digital communication in the specific context of intercultural communication. The main purpose of this SLR was to assess studies on psychological outcomes, anxiety, self-efficacy, and social media fatigue (SMF) among digital natives and digital immigrants who use social media and experience social media overload (SMO). Unlike meta-analyses, which statistically combine effect sizes, the present study was... [...] Read more
Persuasive Strategies In Advertisements on An Online Sales Platform: A Cultural Analysis In The Jordanian Context
Abstract: This qualitative study investigates the persuasive strategies employed in 100 textual advertisements on OpenSooq, a major online sales platform in Jordan. Guided by Beebe and Beebe’s (2013) model of persuasive communication, the analysis examines how credibility, emotional, and logical appeals are discursively realized in Jordanian digital contexts. Using thematic coding supported by ATLAS.ti, the findings show a marked preference for... [...] Read more
“Verdant, Green, Lush:” Aboulela’s Depiction Of The Nile In River Spirit
Abstract: This paper aims to examine how the Arab-British novelist Leila Aboulela portrays the distinctive relationship between her protagonist, Akuany, and the Nile in her recent novel, River Spirit (2023), set during the Mahdist Revolution (1881–1898). This study employs the geocritical approach to examine the interaction between physical spaces and human experiences, highlighting how landscapes influence identity and memory. It analyzes the river... [...] Read more
Women, Faith, and Power: Intercultural Tensions In Aceh’s Election Supervision
Abstract: Legally, the law in Indonesia has regulated and mandated female representation of 30%, but in the Aceh election supervisory institution, the representation figure does not reach the threshold. Aceh, as a province that was given the privilege of Sharia autonomy, actually experienced a deficit of representation, not caused by theological reasons, but because of structural obstacles and institutional bias. This study aims to evaluate the... [...] Read more
Developing Intercultural Competence in International Education: A Qualitative Study of Training Needs in Spanish SMEs
Abstract: The international education sector requires professionals to collaborate daily with culturally diverse colleagues, clients, and partner institutions. While this diversity enriches organizational practice, it also generates recurring communication challenges that demand strong intercultural competence. In many Spanish small and medium-sized enterprises (SMEs), however, such competence is developed informally, without systematic training or... [...] Read more
Intercultural Competence of Social Service Professionals Working with Migrants: Voices from Poland
Abstract: Growing migration to Poland over the past decade has heightened the need for social service professionals to work effectively with culturally diverse populations. Although intercultural competence has been widely theorised in Western contexts, its application within Central and Eastern European institutional settings remains underexplored. This study seeks to examine how intercultural competence is understood and enacted by Polish social... [...] Read more
The Importance of Being Understood: Intercultural Communication in Social Professions as a Tightrope Walking
Abstract: Global migration continues to reshape demographic and societal landscapes, requiring close attention to refugee integration and the intercultural communication it demands. This study aims to understand how social professionals navigate intercultural encounters with refugee families in the context of family education and counselling. Using a qualitative longitudinal design, we conducted repeated expert interviews with professionals from 33... [...] Read more
Knowing Otherwise: Affective Actions In Intercultural Communication And Professional Practice
Abstract: Reflexivity, the critical self-examination of one’s role in the research process, has become increasingly central as researchers navigate positionality, power, and methodological bias when working across diverse sociocultural and linguistic contexts. Yet, intercultural research often overlooks the affective, relational, and embodied dimensions of collaboration that shape how knowledge is produced. This paper examines how transnational,... [...] Read more
Language Learning And Peace: Does Multilingual Experience Contribute To Reducing Nationalistic Sentiments? A Structural Equation Model And Fuzzy Set Analysis
Abstract: Amid the resurgence of exclusionary nationalism and intercultural tensions, understanding how linguistic diversity shapes social attitudes has become increasingly vital. This study investigates how multilingual experience influences nationalism-related affective orientations among Chinese participants, focusing on the ways in which multilingual exposure interacts with mental aggression and intercultural communicative attitudes to shape... [...] Read more
Representation of Human Struggle With Dwarfism In Ghanaian And Nigerian Movies
Abstract: Dwarfism is a rare genetic condition characterised by short stature. In many countries, including Ghana and Nigeria, anecdotal evidence indicates the employment of persons with dwarfism as actors and actresses in movies. However, there are limited studies on the experiences of persons with dwarfism within an African context. The current study attempted to fill this knowledge gap by exploring the portrayal of persons with dwarfism in African... [...] Read more
Analyzing “Threat” in Asylum Reception: Context, Materiality and Institutional Texts in High-Stakes Intercultural Communication
Abstract: Traditional theories of intercultural communication often overlook the multiplicity of interpretations and the influence of power, materiality, and institutional structures on everyday interactions. In high-stakes environments such as asylum reception, communication is shaped by broader political, economic, and social systems that structure both professional practices and interpersonal relations. This study examines how intercultural... [...] Read more
RETRACTED ARTICLE: User Experience–Driven Design of a Digital Bamboo Weaving Interface for Intangible Cultural Heritage Preservation
Abstract: Most existing digital platforms for Intangible Cultural Heritage (ICH) suffer from low user engagement, limited interactivity, and insufficiently emotional or immersive content, factors that hinder their potential to sustain and promote traditional crafts. This study designs and evaluates a culturally informed bamboo weaving interface for ICH by integrating the Garrett User Experience (UX) Model with selected visual communication principles.... [...] Read more
Vietnamese Perceptions of (Im)politeness through Their Narratives of Medical Encounters with Native English-Speaking Doctors during Postgraduate Study abroad
Abstract: This study examines how Vietnamese postgraduate students interpret (im)politeness during clinical consultations with doctors in English-speaking countries. Drawing on narrative reflective reports from 14 Vietnamese university academics who completed their doctoral studies in TESOL and Applied Linguistics abroad, the research analyzes participants’ retrospective accounts of critical medical encounters in which they evaluated native... [...] Read more
An Intercultural Communication Management Framework For Culturally Diverse Organisations
Abstract: In the context of increasing globalisation and workforce diversity, organisations face growing challenges in fostering effective intercultural communication, collaboration, and cohesion among employees from varied cultural backgrounds. Poor intercultural communication can lead to conflict, misunderstanding, and decreased organisational performance. This study aims to propose a comprehensive Intercultural Communication Management Framework... [...] Read more
The Development of International Students’ Career Competencies Through Language Learning
Abstract: A large number of international students consider pursuing a career in Norway after completing their studies in the country. This study investigated the significance of learning Norwegian for international business school students’ career competencies in relation to working in Norway. A qualitative approach was employed, using semi-structured individual interviews and thematic analysis. The sample comprised 15 first-year international... [...] Read more
Cultivating Intercultural Communicative Competence in Chinese General University Students Using the Triad-Layers Model
Abstract: Developing intercultural communicative competence among Chinese university students is essential in the era of globalization; however, disparities persist between ranked universities and general universities. While RUs benefit from extensive internationalization resources, general universities often lack structured intercultural communication instruction and opportunities due to resource disparities, prestige, or geographic constraints, and... [...] Read more
The Use of Taboo Language in Tshivenḓa: Cultural Restrictions, Social Implications, and Changing Perspective
Abstract: This study examines the use and perception of taboo language in Tshivenḓa-speaking communities, with a focus on how cultural norms, social expectations, and digital communication shape linguistic behaviour. The aim is to explore the social and generational dynamics influencing taboo expressions, particularly in the context of evolving communication norms brought about by modernisation and social media. Rooted in Sociolinguistic Theory, the... [...] Read more
Investigating the Application of Multimedia Learning Principles in Dubai Police Smart Training Center: A Content Analysis
Abstract: The integration of multimedia learning principles into institutional e-learning environments has become increasingly relevant in professional training contexts. However, limited attention has been given to how these principles are operationalized in law enforcement education. This study examines the application of established multimedia learning principles in the digital training modules of the Dubai Police Smart Training Center. A content... [...] Read more
Sustainable Digital Conservation of Local Performing Arts: A Model for Preservation, Innovation, and Audience Engagement
Abstract: This study aimed to investigate how digital technology integration, community participation, and innovation in performance formats influence the sustainable digital conservation of local performing arts, with a specific focus on Choy Li Fut martial arts. It also explored the mediating role of perceived authenticity and the moderating effect of digital literacy in enhancing preservation effectiveness and audience engagement. A quantitative... [...] Read more
"For Them, The Hijab Means Dangerous Arabs" – Between Policy And Practice: Challenges In Implementing The Integration Of Arab Teachers In Hebrew Schools
Abstract: This study investigates the challenges associated with implementing the Israeli Ministry of Education’s policy to integrate Arab female teachers into Hebrew-speaking schools, guided by Social Identity Theory and Realistic Conflict Theory. Employing a qualitative-phenomenological approach, the research is based on semi-structured, in-depth interviews with 23 teachers (14 Jewish and 9 Arab) working across various levels of the Hebrew education... [...] Read more
The Role of Liberal Arts Courses on Students’ Multicultural Attitude And Entrepreneurial Motivation In The Tourism Sector
Abstract: China is a culturally diverse country with a significant population of ethnic minority groups. In recent years, the government has emphasized tourism as a strategic tool for fostering education and entrepreneurial awareness, particularly among Generation Z. This study aims to investigate the extent to which liberal arts courses influence students’ multicultural attitudes and entrepreneurial motivation in the tourism sector. The research... [...] Read more
Re-examining Intercultural Competence in Mainland China through Actor-Network Theory
Abstract: This study advances a re-conceptualization of intercultural competence as an emergent, relational practice constituted within dynamic networks of interaction. Employing a conceptual methodology informed by Actor-Network Theory (ANT), it proposes a perspective that considers both human and non-human actors/actants, including technological artifacts, semiotic and linguistic resources, institutional structures, and spatial-material... [...] Read more
Awajún Pottery, Gender, and Transformation: From Social Prestige to Market Logic
Abstract: Pottery making among the Awajún has historically been a feminine practice that intertwined technical expertise, symbolic prestige, and community legitimacy. In recent decades, however, this practice has been reshaped by market-oriented logics and "cultural rescue" initiatives that have altered its original meanings and social functions. This study explores how the transformation of traditional Awajún pottery, historically a ritual, feminine,... [...] Read more
The Green ASEAN Culture Festival as a Strategic Educational Instrument for Enhancing Intercultural Communicative Competence
Abstract: This study investigates the implementation of cross-cultural communication through the Green ASEAN Culture Festival at Universitas Padjadjaran, positioning it as a strategic pedagogical tool for fostering intercultural competence in higher education. Employing a qualitative case study design, the research integrates data from 15 semi-structured interviews with student organizers and performers representing five academic programs, as well as... [...] Read more
Rewriting Chinese Women through Western Eyes: A Postcolonial-Feminist Re-reading of Pearl S. Buck’s All Men Are Brothers
Abstract: This study examines Pearl S. Buck’s English translation of Shui Hu Zhuan (All Men Are Brothers) through a contextual, paratextual, and textual lens, with particular focus on her ideological positioning as a Western female translator depicting Chinese women. Grounded in postcolonial feminist theory, the research aims to explore how Buck’s bicultural identity and ideological stance influenced her translation choices, especially in the... [...] Read more
Social Media Communication And Framing of The Gaza Conflict: Impact On Public Opinion
Abstract: This study investigates the framing of the Gaza conflict on social media in Jordan and its impact on public opinion. By employing qualitative methods, it explores the emotional, political, and ideological underpinnings of digital discourse through in-depth interviews with Jordanian social media users, journalists, and political analysts. The findings reveal that online conversations predominantly center on humanitarian and moral matters;... [...] Read more
Cultural Practices as Drivers of Forest Preservation: An Ethnographic Study of the Tobelo Ethnic Group
Abstract: The Tobelo ethnic group in North Halmahera faces increasing deforestation driven by mining activities and illegal logging, despite their longstanding cultural traditions dedicated to forest preservation. This study aims to explore the forms of local wisdom that continue to guide the Tobelo community in sustainable forest management. Using a qualitative ethnographic approach, data were collected through field observations, in-depth interviews,... [...] Read more
Semantic Knowledge Graphs for Intercultural and Ethnographic Diversity in the Greater Mekong Subregion
Abstract: This study aims to design, develop, and evaluate a semantic knowledge graph (KG) and web application that ethically and effectively represents the ethnographic diversity of 375 ethnic groups across Thailand, Laos, Myanmar, Cambodia, Vietnam, and China. Addressing the limitations of conventional Knowledge Organization Systems (KOS), the project integrates semantic web technologies with community-informed data to capture complex relationships... [...] Read more
Cultural Intelligence in International B2B Negotiations: An Exploratory Study on the Role of Intercultural Competencies
Abstract: The aim of this study is to explore the role of cultural intelligence in international business-to-business (B2B) negotiations involving culturally diverse dyads. While intercultural competencies have been widely studied, the specific contribution of cultural intelligence, viewed both as a form of intelligence and a practical competence, remains underexplored in negotiation contexts. This study addresses this gap by investigating how cultural... [...] Read more
The Power of Virality: Source Credibility, Moral Emotions, and Social Engagement Driving Public Mobilization in ‘Peringatan Darurat’ Videos
Abstract: Public mobilization through digital media is reshaping civic participation worldwide, yet the underlying mechanisms remain underexplored in non-Western, collectivist societies. This study examines the viral video Peringatan Darurat, narrated by journalist Najwa Shihab, which triggered mass protests across Indonesia in response to proposed amendments to the Regional Head Election Law (UU Pilkada). Drawing on an integrative framework that... [...] Read more
Art–Science Collaboration: Paleontology Inspired by Intercultural Surrealist Representations
Abstract: The collaboration between art and science provides a powerful avenue for addressing complex scientific challenges and fostering intercultural communication. However, the intersection of paleontology, surrealism, and paleoart remains underexplored, presenting a critical gap in art-science scholarship. This study investigates how paleontological inquiry can be inspired by intercultural surrealistic representations, focusing on the works of... [...] Read more
Studying English Among Economics Students in the Context of Global Cross-Cultural Communication
Abstract: The primary objective of any Business English course is to equip learners with the communicative competence required for professional environments. Accordingly, this study aimed to design and evaluate a technology-enhanced educational intervention to improve Business English proficiency among undergraduate economics students. Employing an action research methodology, the study was supported by post-tests, student surveys, and descriptive... [...] Read more
Embracing Diversity in Multi-Racial Classrooms through Pedagogical Strategies
Abstract: Creating inclusive and supportive learning environments has become critical concern in today’s diverse educational environment. In response, this study has examined the complexities of multi-racial classrooms. It focused on identifying key challenges and proposing actionable pedagogical interventions for educators. The study was grounded in Critical Race Theory which provides valuable lens for understanding and addressing challenges posed by... [...] Read more
Cross-Cultural Competence in Health Care: Development and Evaluation of a Multiprofessional Training
Abstract: Culturally and linguistically diverse patients face an increased risk of developing mental health disorders due to pre- and post-migration stress and are more likely to experience unequal medical treatment and higher rates of misdiagnosis, contributing to a persistent treatment gap. Cultural competence training has been shown to improve the quality of care for these patient populations. This study aimed to develop and implement a... [...] Read more
Analysis of Intercultural Bilingual Education In Indigenous Communities: A Case Study In Regular Basic Education
Abstract: Intercultural Bilingual Education (IBE) seeks to provide an educational experience that respects and values the cultural and linguistic diversity of indigenous peoples. This study aimed to analyze the implementation of IBE across initial, primary, and secondary education levels in indigenous communities of the Amazon region. A qualitative methodology was employed, involving interviews with teachers at all three educational levels,... [...] Read more
Linguistic And Sociocultural Adaptability In The Emergency And Rescue Field
Abstract: This study investigates Emergency Medical Services (EMS) in Kuwait, with a particular focus on the cultural awareness and communication adaptability of paramedics and Emergency Medical Technicians (EMTs). EMS professionals routinely engage with patients from diverse sociocultural, linguistic, and religious backgrounds, complexities that are further heightened by the urgent, high-pressure nature of emergency care. Given Kuwait’s unique... [...] Read more
Diversity Contact: The Relationship of Positive and Negative Intergroup Contact with Assimilation and Multiculturalism
Abstract: The present study investigates how positive and negative intergroup contact experiences relate to attitudes toward multiculturalism and assimilation, and examines whether these relationships are mediated by intergroup anxiety, intergroup threat, and pro-diversity beliefs. A secondary analysis was conducted using cross-sectional survey data from a sample of German university students. Structural equation modeling was applied to test the... [...] Read more
The Strategic Role of Artificial Intelligence in Overcoming Intercultural Barriers for SME Internationalization: A Systematic Literature Review
Abstract: In the era of digital globalization, small and medium-sized enterprises (SMEs) are increasingly challenged by intercultural communication barriers as they expand into international markets. Simultaneously, advancements in artificial intelligence (AI) offer unprecedented opportunities to overcome such barriers by enhancing linguistic, cultural, and behavioral adaptation. This systematic literature review integrates findings from 131 studies at... [...] Read more
Positioning of “Self” and “Other” in the Intercultural Art Communication: a Case Study on Chinese Reverse Glass Painting
Abstract: The distinction between the Self and the Other is a foundational concept across disciplines such as sociology, philosophy, cultural studies, anthropology, and psychology. This study examines the dynamic processes by which individuals position the Self and the Other in intercultural communication, with particular focus on how people interpret artistic works from unfamiliar cultures through processes of categorization and identity assignment.... [...] Read more
The Role of Political Public Relations In Enhancing Voter Engagement: 2020 Jordanian Parliamentary Election As A Case Study
Abstract: Why do political messages so often fail to persuade voters and increase voter turnout, and what does this reveal about voter decision-making? In Jordan, scholars and journalists have long highlighted the challenges associated with low voter turnout in parliamentary elections. However, the media framing techniques intended to engage voters, the reasons these frames have failed—particularly in mobilizing youth participation in the 2020... [...] Read more
The Invisible Bridge: How Foreign Tourism Professionals Foster Bridging Social Capital in Japan
Abstract: This study investigates the role of foreign tourism professionals in Japan as key agents of bridging social capital within the tourism industry. These individuals serve as cultural mediators, interpreting Japanese traditions, social norms, and practices for international audiences while facilitating connections between local communities and global visitors. The research adopts a participatory observation approach, in which the author... [...] Read more
Comparative Study of the Utilization of Social Media by Indigenous Religious Organizations in Indonesia: The Cases of Paguyuban Budaya Bangsa and Lalang Rondor Malesung
Abstract: This study explores the use of social media by indigenous religious organizations in Indonesia to preserve cultural identity and teachings amidst the challenges of the digital era. Focusing on two contrasting cases—Paguyuban Budaya Bangsa (PBB) in Central Java and Lalang Rondor Malesung (Laroma) in North Sulawesi—the research examines how each organization approaches digital adaptation within its social and cultural context. PBB, with its... [...] Read more
Colonial Propaganda In The Belgian Congo Through Postage Stamps (1894–1960): A Quantitative Content Analysis
Abstract: Despite extensive scholarship on colonial propaganda, the use of postage stamps as tools of imperial messaging remains underexplored. This study aims to examine how Belgium employed postage stamps to construct and disseminate propagandistic narratives about its African colony, the Belgian Congo. Using quantitative content analysis, the research analyses a corpus of 149 stamps issued between 1894 and 1960, tracing how visual themes evolved... [...] Read more
Power Dynamics as Reflected in Tshivenḓa Heritage Forms of Address: A Study From Vhembe District, Limpopo Province, South Africa
Abstract: This sociolinguistic study explores the power dynamics reflected in Tshivenḓa heritage forms of address in the Vhembe District, Limpopo Province, South Africa. Power dynamics refer to the ways in which power is distributed, exercised, and negotiated within social relationships, organisations, and broader societal structures. They encompass how authority is allocated, how individuals or groups assert influence, and how power shifts or is... [...] Read more
Reducing Ethnocultural Bias in Assessing Students’ Intercultural Competence: An Emic-Etic Approach
Abstract: Intercultural competence (ICC) is now widely recognized as essential to living and working in an increasingly globalized and multicultural world. As a result, considerable attention and resources are devoted to programs for enhancing and assessing ICC, particularly within post-secondary institutions. Concomitantly, these efforts have spurred a massive increase in the volume of publications focused on fostering students’ ICC. Yet, recently,... [...] Read more
Ostensible Commissive Speech Acts In Saudi Spoken Arabic: Socio-Pragmatic Functions
Abstract: This study examines the sociopragmatic functions of ostensible commissive speech acts in Saudi spoken Arabic, focusing on invitations and offers. Using a mixed-methods approach that combined participant observation and recall interviews, we analyzed 58 naturally occurring instances through the lenses of speech act theory, politeness theory, and the joint pretense model. The findings reveal eight core communicative functions: signaling... [...] Read more
Integrating Intercultural Communication and Religious Tourism: A Phenomenology Study of Cultural Worship at Loang Baloq Tomb, Indonesia
Abstract: This study explores the lived experiences of religious tourism and intercultural communication at the Loang Baloq Tomb in West Lombok, Indonesia—a sacred site where spiritual pilgrimage and local cultural practices converge. Using a phenomenological approach, the research investigates how visitors, caretakers, and community members interact, perform rituals, and make meaning within a shared sacred environment. Drawing on interviews with 25... [...] Read more
Do Gender And Major Affect Preparatory Year Students' Performance On English Tests Across Proficiency Levels?
Abstract: This study investigates the influence of gender and academic major on student performance in two English language assessments—the English Placement Test (EPT), administered by the National Center for Assessment (NCA), and the Preparatory Year Program Tests (PYPT), conducted in-house at a Saudi university. The primary aim was to examine whether these demographic variables significantly affect English language proficiency during the Preparatory... [...] Read more
Selling Spain: Tourism, Tensions, and Islam in Iberia
Abstract: Spain’s relationship with Islam is both phobic and -philic, attitudes revealed in policy and practice throughout the country. This paper examines the ways in which Spain’s unique multicultural, multi-religious past affects the nation’s present, specifically with regard to tourism. The aim is to situate Spanish concerns amongst the broader context of cultural tourism by exposing how Spain’s history is concurrently sold to Muslims and... [...] Read more
Journalistic Tactic and Intercultural Deficit: Post-publication Audience Engagement in a Finnish News Case Study
Abstract: This study examines audience interaction under a Finnish news article on Facebook, scrutinizing the influence of clickbait headlines and their contribution to Intercultural divisions. Utilizing positioning theory and the concept of ‘othering,’ the research enriches our comprehension of media framing, post-publication gatekeeping, and audience conduct in the digital realm. The comment analysis indicates that the audience primarily reacts to... [...] Read more
RETRACTED ARTICLE: Semantic Priming in the Process of Learning English: Peculiarities of Bilinguals and Monolinguals
Abstract: The Publisher has retracted this article in agreement with the Editor-in-Chief. Upon investigation, it was found that the submission involved fraudulent practices and unauthorized third-party involvement in the whole editorial process. Additionally, a third party was also involved in issuing the fake acceptance letter in PDF format. The journal has no affiliation with any third-party agent involved. This retraction is made in accordance with... [...] Read more
Telecollaboration In Japanese Among Spanish And Finnish Students: Its Potential For Motivation And Mediation
Abstract: The practice of telecollaboration has gained traction since the early 2000s as a means of facilitating intercultural communication across distant locations. However, its potential to enhance learning motivation and the acquisition of intercultural mediation competence remains underexplored. This study investigated the motivational components influenced by telecollaboration and examined the potential of lingua franca telecollaboration to... [...] Read more
Communication in International Humanitarian Relief: Profiling Ukrainian Boundary Spanners
Abstract: Boundary spanning—the actions and roles individuals or organizations undertake to bridge differences and facilitate communication, collaboration, and understanding across diverse cultural, organizational, or geographical divisions—is an essential element of international cooperation. Set against the backdrop of the Russia-Ukraine war, The purpose of this study is to explore the type of boundary spanning in this uncertain context, the... [...] Read more
Teacher Educators’ Perceptions of Factors Influencing Gender Mainstreaming Implementation in University Teaching 30 Years after Beijing
Abstract: This study explores the perceptions of teacher educators at a public higher education institution in Alicante, Spain, regarding the implementation of gender mainstreaming (GM) in university teaching. Addressing a historically under-researched area, the research examines the impact of GM policies on teacher education programs and identifies barriers to the effective integration of a gender-responsive approach. Using qualitative methods,... [...] Read more
News Media Coverage of The South African BRICS Summit Through Indigenous Languages: A Framing Analysis of SABC Mafhungo X Account
Abstract: For several decades, the use of the internet to frame stories has posed significant challenges for conventional media houses globally, including in South Africa. Moreover, what remains largely unexplored is the impact of using Indigenous languages to cover international events on social media platforms in South Africa. To address this research gap, this study examines the framing strategies employed by the South African Broadcasting... [...] Read more
Idioms as Gateways to Emotional Expressions of Sadness and Joy in French
Abstract: This study explores the metaphorical and metonymical expressions of sadness and joy in French idiomatic expressions, collected from various media sources and YouTube channels. Using a qualitative research design, it applies the Extended Conceptual Metaphor Theory to analyze how these emotions are conceptualized through image schemas, domains, and mental spaces. A type-based approach is used to categorize the source domains underlying these... [...] Read more
Social Media, Digital Resilience, and Knowledge Sustainability: Syrian Refugees' Perspectives
Abstract: This study examines the role of social media in enhancing digital resilience and knowledge sustainability among Syrian refugees. Using a mixed-methods approach, the research combines qualitative and quantitative methods, surveying Syrian refugees in Jordan and Türkiye to explore how social media assists them in accessing information and knowledge resources. The findings reveal that social media plays a crucial role in developing social... [...] Read more
Examining Singaporean Students’ Perceptions of Quality Interaction with International Students During an Intercultural Communication Course
Abstract: This investigation identifies contextual characteristics associated with meaningful intercultural interactions between domestic students enrolled in a 13-week intercultural communication course and international students. After participating in an international student welcome and games event and three cultural encounters, domestic students completed post-activity reflection surveys that included a quality intercultural interaction scale and... [...] Read more
A Contemporary Adaptation of Shakespeare’s Plays in Al Bassam’s The Arab Shakespeare Trilogy
Abstract: This study examines Sulayman Al Bassam’s adaptations of Shakespeare’s Hamlet, Richard III, and Twelfth Night, analyzing how his reworkings critique political leadership in the contemporary Arab world and deconstruct the Western discourse on Islamic terrorism. Al Bassam utilizes the disruptive elements in Shakespeare’s original works to engage with issues of religious extremism, Western opportunism, and authoritarianism in Arab/Muslim... [...] Read more
Challenges of Chinese Students In Intercultural Communication: A Systematic Literature Review
Abstract: The purpose of this study is to understand students' successful experiences in intercultural communication, this study systematically reviewed the challenges Chinese students face in intercultural communication, the strategies used to address these challenges—including coping strategies and interventions—and the impact and outcomes of their implementation. Following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses... [...] Read more
Indigenous language preservation: A study of the Tshivenḓa speech community in South Africa
Abstract: This sociolinguistic study explored the significance of language preservation through the use of indigenous forms of address by the Vhavenḓa in South Africa. Indigenous forms of address are integral to the language and cultural identity of a society. Furthermore, they are indispensable in the preservation of the language and culture of any society. Ignoring the use of these forms of address can lead to language shift or even extinction. This... [...] Read more
Domestication and Foreignisation in Translation Studies: A Bibliometric Analysis of WoS Core Journal Articles
Abstract: Translation plays a vital role in globalisation by acting as a bridge of cross-cultural communication. The current study investigated 232 published Web of Science (WoS) core journal articles on domestication and foreignisation concepts in translation studies in the past two decades through bibliometric analysis. Specifically, the evolution of the concepts with major research trends, burst detection, keyword timelines, and citation networks is... [...] Read more
Cross-Cultural Adaptation and the Performance of Sino-Indonesian Joint Ventures: An Empirical Study
Abstract: China has emerged as Indonesia's largest trading partner, creating new opportunities for bilateral economic cooperation. However, challenges related to cultural differences in joint ventures have become increasingly important. Improving cross-cultural adaptability and joint venture performance is crucial to strengthen collaboration and exchange. This study aims to explain the theory of cross-cultural adaptation in joint ventures, establishing... [...] Read more
On The Social Use Of ‘Urban Ammani Arabic’ By Adult Female Speakers In The Amman Metropolitan Area
Abstract: This article examines the significant phenomenon of the use of what we term "Urban Ammani Arabic" (UAA) by most adult female speakers in the Amman metropolitan area, particularly when this dialect differs from the one they acquire or use in their domestic environments. To explore this, 132 adult female speakers were selected to participate in both sociolinguistic and semi-structured interviews. These interviews aimed to uncover the... [...] Read more
Assessing Intercultural Competence: The Case of EFL Pre-Service Teachers in The Mexican Context
Abstract: This research explores the intercultural competence of Mexican pre-service English language teachers, focusing on the dimensions of attitude, knowledge, skills of interpreting and relating, skills of discovery and interaction, and critical cultural awareness. Using a comprehensive model of intercultural competence as a theoretical framework, the study adapted a self-report questionnaire to assess these dimensions within a non-multicultural... [...] Read more
The French Influence on Modern English Orthography A Historical and Linguistic Analysis
Abstract: Orthography is a critical component of the English language and serves as a repository for its linguistic and cultural heritage. The evolution of English orthography can be traced through three major stages: Old English, Middle English, and Modern English, each reflecting the socio-political circumstances of its time. Written records from the Old and Middle English periods reveal that the complexity of English spelling arises from the... [...] Read more
Occidentalism Revisited: Insights from Contemporary Anglophone Arab Diasporic Literature
Abstract: Occidentalism has traditionally been regarded as a theoretical perspective through which the Arab “self” represents the Western “other.” Scholars who have made critical and insightful contributions to the development of the concept of Occidentalism within Arab literary traditions include Hasan Hanafi, Rasheed El-Enany, Zahia Smail Salhi, and most recently, Ahmed Shalabi and Yousef Abu Amrieh. Shalabi and Abu Amrieh have proposed a new... [...] Read more
Exploring the Persuasiveness of Valenced Fake News: A Construal-Level Theory Perspective
Abstract: This study explores how fake news messages impact readers’ perceptions of credibility. By combining valenced framing and construal-level theory, the research examines how temporal, spatial, and mental construal dimensions can moderate the relationship between fake news and credibility. A quantitative method was adopted, applying repeated-measures ANOVA analysis. To measure framing effects, 16 negative and 16 positive fake news stories about... [...] Read more
Charting the Course: A Bibliometric Analysis of Emerging Trends in Communication and Resilience Research
Abstract: This study conducted a comprehensive bibliometric analysis of the literature on Communication and Resilience from 1998 to 2023. This study explores research dynamics, publication growth, and emerging trends, with a focus on international collaboration and geographic distribution. The main objective of this research is to provide a holistic view of the evolution and future direction of the field of communication and resilience research, as... [...] Read more
The Media’s Influence on Shaping Public Opinion during Martial Law
Abstract: This article explores the role of various media in shaping public opinion during martial law in Ukraine. The study aims to evaluate the extent to which media influences public perception, unity, and societal response under the conditions of military conflict. The research methods employed include content analysis of mass media materials, sociological surveys, and graphic and comparative analyses to measure media impact. The study is based on... [...] Read more
Linguistic and Semiotic Analysis of Memes with English and Arabic Humor Captions
Abstract: This study aimed to examine memes from a linguistic and cultural perspective, focusing on humor expressed through English and Arabic captions in memes collected from Facebook and Instagram. Using a mixed-method approach that combined quantitative and qualitative methods, corpus linguistics was employed to collect 60 memes—30 Arabic and 30 English. The study sought to highlight the similarities and differences in the methods used to express... [...] Read more
Process of Inclusion of Students From Ethnic Communities In Conventional University Education
Abstract: This study aimed to analyze the inclusion process for students from the Awajún and Wampis ethnic communities within conventional university education in Peru. A case study design with an interpretative qualitative approach was employed. Data were collected using semi-structured, in-depth interviews with five students—three from the Awajún community and two from the Wampis community—selected through convenience sampling. Additionally, two life... [...] Read more
Acculturative Stress and Socio-Demographic Influences: A Comparative Study of Asian and African International Students in China
Abstract: International students often face challenges in adapting to new living and learning environments. This study investigated the levels of acculturative stress and its contributing factors among Asian and African international students in five internationally recognized universities in Wuhan, Hubei. A total of 243 students participated in the study, completing a questionnaire based on an adapted version of the Acculturative Stress Scale for... [...] Read more
WeChat Use And Cross-Cultural Adaptation of International Students In China: The Mediating Role of Social Self-Efficacy
Abstract: An increasing number of international students are pursuing studies in China and encounter challenges and uncertainty in a new foreign environment. Cross-cultural adaptation is influenced by social self-efficacy, social interaction, and WeChat use but little is known about the interaction of these three factors in influencing cross-cultural adaptation. The study examined the mediating role of social self-efficacy in the relationship between... [...] Read more
Exploring Factors Affecting Reading Culture of First-Year Students At A Selected Institution of Higher Learning In South Africa
Abstract: Prior research has shown that academic reading poses a significant challenge for university students. One of the primary explanations is the lack of a positive reading culture among university students. Several studies have demonstrated the positive and negative effects of various factors on reading cultures. Notably, some studies indicate that university students do not read books regularly, and their cultural surroundings discourage them... [...] Read more
Culture, Paralanguage, and Learning Spanish as a Foreign Language During Pandemic
Abstract: In general terms, globalization has greatly contributed to a wider diffusion of languages, religions, and traditions, as well as a better understanding of the multicultural nature of countries around the world. It also highlights the importance of cultural diversity in the integration processes within contemporary societies. Motivated by this reflection and to analyze the importance of nonverbal communication in communicative interaction and... [...] Read more
Unveiling Discursive Strategies and Ideologies: A Critical Analysis of Migration Discourse in Turkish Newspapers
Abstract: The portrayal of migrants in the media is frequently shaped by a variety of discursive strategies aimed at influencing public perception. This study examines the discursive strategies employed by two prominent Turkish newspapers, Daily Sabah and Duvar , and the underlying ideologies that drive the selection and utilization of such strategies. The theoretical framework guiding this study draws upon Reisigl’s (2017) model, providing a... [...] Read more
Exploring The Possibility of Using Khelobedu As A Medium of Instruction: Teachers And Subject Advisors’ Perspectives
Abstract: The study sought to elicit the perceptions of teachers and subject advisors towards the use of Khelobedu, which is a dialect, as a medium of instruction. This study followed a qualitative approach, through which data were gathered through semi-structured interviews with 8 Foundation Phase teachers and 2 subject advisors in Mopani District. The study revealed that teachers and subject advisors are of the view that Khelobedu would benefit the... [...] Read more
The Influence of American Popular Culture on Chinese English Majors: A Structural Equation Modelling Study
Abstract: Over the past 40 years, China has become progressively more open and integrated into globalization, including foreign-made movies and TV shows. The influence of American popular culture extends to English majors, who are among the most likely to be shaped by Hollywood’s ‘soft power.’ This research examines how their attitudes and behaviors are influenced by these depictions of American culture and values, and how this shapes their future... [...] Read more
A Corpus-Driven Study of Syntactic And Semantic Models of Transitivized English Intransitive Verbs
Abstract: Transitivized English intransitive verbs, abbreviated as transitivized EIVs in the present study, refer to the English intransitive verbs which are transitively used taking direct objects as normal transitive verbs do. This study aims to systematically explore their syntactic and semantic patterns through a specialized corpus with 585 instances of 211 transitivized EIVs from the EIV corpus and approximately 97,000 words from the instances of... [...] Read more
Internet social networks: An escape from traditional Reality for Arab-Bedouin Youth in unfamiliar Villages
Abstract: The objective of this research is to explore the impact of social media networks on the daily experiences of Arab-Bedouin adolescents. The study is based on semi-structured interviews with of 30 male youths from unrecognized villages in 2023. The outcomes highlight the significance of social media networks as an indispensable communication tool for males within a traditional societal structure, particularly for establishing connections with... [...] Read more
Interculturality In Universities: Identity, Experiences And The Impact of Beca 18 on Bilingual Students
Abstract: Financial incentives play a crucial role in the bilingual intercultural education of university students; therefore, this study aims to analyze the impact that Beca 18 has on bilingual university students from an intercultural approach. The study uses a qualitative approach, employing the interview technique, conducted with students from the Toribio Rodríguez de Mendoza National University of Amazonas and the Fabiola Salazar Leguía National... [...] Read more
Embracing Global Voices: An Exploration of Thai Teachers’ Attitudes and Practices on Culturally Diverse ELT Materials in a Northern Thai University
Abstract: In recent times, the advancement of technology and globalization has significantly impacted educational practices worldwide, making teaching and learning increasingly complex and interconnected. In the field of English Language Teaching (ELT), these changes have challenged traditional approaches and necessitated the integration of more culturally diverse materials to reflect the global usage of English. Against this backdrop, this study aims... [...] Read more
The Cultural Heritage of Ume Kbubu: Strengthening Atoin Meto Identity Through School Learning
Abstract: The focus of this research is to explore more deeply the values contained in Ume Kbubu as a cultural heritage that can be applied to school learning. The method used in this research is a qualitative method with an ethnographic approach to describe the values contained in the Ume Kbubu house. Data collection was carried out by conducting a literature study to find sources related to the history of Ume Kbubu; direct observation at the... [...] Read more
Development of Heutogogy Model as a Framework to Prepare Self-Determined Educator: A Case Study in Indonesia
Abstract: This study aims to develop a heutogogy learning model which determines indigenous resources to improve numeracy literacy for high school educator to prepare their educator against disruptive education. This type of research is development research by using the ADDIE method according to two stages, namely (a) exploratory research to identify educator characteristics and needs, and (b) development research to develop a heutogogy model based on... [...] Read more
Cross-Cultural Career Paths: Analyzing Traditional and Boundaryless Orientations Among Expatriates in Saudi Arabia's Banking Sector
Abstract: This study aimed to investigate differences in dominant career orientations between self-initiated expatriates (SIEs) and company-assigned expatriates (AEs). Schein’s career model provides a theoretical framework to investigate differences in career preferences and orientations between SIEs and AEs. This paper builds career constructs by dividing the eight career anchors into two groups (boundaryless and traditional-oriented anchors). The... [...] Read more
Adoption of Business Intelligence Among Iraqi SMEs Culture: Impact of Technology Acceptance Model, Information Quality, And Organizational Readiness
Abstract: Effective use of business intelligence has become essential for small and medium-sized organizations (SMEs) in the era of digitalization due to the introduction of new technologies. Therefore, this study aims to measure the influence of the Technology Acceptance Model (TAM) and other factors, for example, the quality of information, organization readiness and technology infrastructure, on business intelligence. A quantitative research... [...] Read more
The Mediating Role of Normative Beliefs about Aggression on the Relationship between Violent Digital Games and Students’ Aggressive Behaviour
Abstract: Many adolescents are exposed to violent content in digital games due to their widespread use. Aggression among students is becoming more common throughout the world, including in Jordan. In light of this, the study explored how exposure to violent digital games influences students' aggression. Normative beliefs about aggression (NBAA) are also discussed based on the prediction that this variable mediates the relationships between violent... [...] Read more
Communication Type In Trial: Ethnography Communication In Indonesian Criminal Courtroom Process
Abstract: The purpose of this study is to explore and describe the levels of communication that occur during criminal trials, specifically focusing on the indictment, examination, prosecution, and verdict hearings. Employing a qualitative approach, this research utilizes Dell Hymes' ethnography of communication framework to analyze courtroom interactions. Data were collected through interviews with nine informants and observations of trials at the... [...] Read more
Elaboration of Underpinning Methods and Data Analysis Process of Directed Qualitative Content Analysis for Communication Studies
Abstract: Directed qualitative content analysis (QCA) is a qualitative analysis method that has been recently explained and employed practically by a few researchers at the international level. They employed it deductively in most cases, primarily within qualitative research guidelines. In contrast to the inductive method, which starts with a general hypothesis and builds upon it as it gathers data, the deductive method, also known as the directed... [...] Read more
Crossing Linguistic Bridges: Unravelling the Art of Persuasion Among Albanian Writers in Greek
Abstract: Pragmalinguistic (PML) failure complicates intercultural communication in both productive and receptive modes. This paper attempts to unravel the persuasive strategies used by Albanians writing in Greek and further record the overall suitability score they received when assessed by Greek teachers (n=176). A protocol sample of extracted persuasive strategies was created to be used for further investigation, with respect to their suitability.... [...] Read more
Women’s Empowerment Model Based on Cultural Literature to Realize Tourism Aware Villages in Sustainable Development
Abstract: The aim of this research is the theoretical development of cultural values to understand the unique human differences from the women's empowerment approach, implementing strengthening of the cultural literacy-based women's empowerment model in order to create a tourism-aware village in sustainable development. Employing a virtual ethnographic approach, the study involved an online search for digital literacy materials related to women's... [...] Read more
Online Pravda’s Communicative Intentions Regarding the War in Ukraine: A CDA-Based Study of the Website’s Opinion Articles
Abstract: This research paper, based on Critical Discourse Analysis (CDA), aimed to uncover how the opinion articles published on Pravda.ru discursively depicted the war in Ukraine and the parties involved. To achieve this, two elements of CDA analysis, namely presupposition and structural opposition, were examined. The first element was scrutinized to determine how Pravda.ru depicted the war in Ukraine (RQ1), while the second element was analyzed to... [...] Read more
Black Women’s Lived Experiences of Informal Street Trading in East London, South Africa
Abstract: The study sought to evaluate women’s lived experiences of informal street trading in East London with specific reference to the coping strategies they adopt and their challenges within the industry. A qualitative method was used, adopting a case study design. Interviews were conducted with fourteen street trader women participants who were purposefully selected because of the artefacts they displayed for sale. Data collected through... [...] Read more
Role of Rocks in Defining the Characters in Isabella Hammad’s The Parisian (2019)
Abstract: The current study looks at the metaphors for rocks in Isabella Hammad's novel The Parisian (2019 ). It seeks to demonstrate how Isabella Hammad employs rock analogies to describe and provide an understanding into her characters, Midhat, Jamil, and Fatima. Midhat, who studied abroad, has a hyphenated identity and is portrayed as a compromise—less resistant, delicate, and adaptable. The inverse of the properties of the rocks/stones. The other... [...] Read more
Nano-punk and Nanotechnology Genre in Literature: A Scientific and Cultural Analysis of Neal Stephenson’s The Diamond Age
Abstract: Technology and society have been interconnected since the dawn of civilization. Literature has always served as an active medium to represent the interaction between these two fields. Fiction often utilizes technology as a backdrop for exploring societal conflicts. Science fiction, in particular, frequently depicts the complex interactions between technology and civilization. Nanopunk emerges as a significant genre within the realm of... [...] Read more
EFL College Programmes In Egypt And Saudi Arabia: Advantages And Difficulties In Intercultural Instruction
Abstract: The present study evaluated faculty and student perceptions of the challenges and benefits of intercultural and multicultural education in EFL college classrooms. Using the descriptive approach through survey, the study further investigates the benefits and barriers to inter/multicultural education in Egypt and Saudi Arabia, including content integration, acculturation pedagogy, and the incorporation of cultural knowledge in English as a... [...] Read more
How Cultural Intelligence-Based Principal Leadership Affects Teacher Task Performance: The Mediating Role of Organizational Culture and School Governance
Abstract: The effective significance of leadership for school organizations focuses on several elements, such as collaboration motivation and educational environment establishment. Therefore, this study aimed to explore the effects of cultural intelligence-based principal leadership (CI-BPL) on organizational culture, school governance, and teacher task performance, accompanied by the analysis of a new empirical model prioritizing the mediation... [...] Read more
Critical Discourse Analysis of Intercultural Communication through the Lens of Multiculturality and Interraciality
Abstract: Recent research on Critical Discourse Analysis (CDA) has focused on the identity construction of agents within discourse. This study delves into intercultural communication through the lens of multiculturality and interraciality. Employing the CDA framework, the research investigates how online Filipino Chinese writers construct their identities and those of their readers, examining the dynamics of dominance and subordination in selected... [...] Read more
How Do Chinese Street Food YouTubers Robustly Communicate Cross-Cultural Tourism Destination?
Abstract: : The street food content of YouTubers is an intercultural communication message to promote Chinese culture to viewers around the world. This article aims to analyze cross-cultural interactivity in physical and online intercultural communication. The research uses a qualitative content analysis method continuously produced by non-Chinese-speaking YouTubers to communicate original Chinese culture to viewers outside China. The sample... [...] Read more
Semiotic Analysis of Sundanese Culture Spells: Exploring Its Discursive Level and Cultural Connotation
Abstract: This paper presents a semiotic analysis focusing on the discursive level. This study investigates the figurative components, syntactical/grammatical features, and enunciative components of the signs embedded in Sundanese cultural spells, specifically Asihan Leugeut teuerup. A qualitative descriptive method was implemented to unveil the meanings and interpretations presented in the spells. The study discovered that: (1) the sign reference,... [...] Read more
Persuasive Strategies in Email Marketing: An Analysis of Appeal and Influence in Business Communication
Abstract: This study examines the employment of persuasive strategies in informational emails that market products and/or services, illustrating how these strategies influence target customers and persuade them to make purchases. A corpus of 850 emails, encompassing over a million words, was compiled and analyzed using a mixed-method approach that integrated both quantitative and qualitative measures. The emails were collected between 2020 and 2021.... [...] Read more
Revolutionizing EFL Instruction: Jordanian Teachers' Perspectives on Interactive Whiteboards for Word Identification Enhancement
Abstract: This study investigates Jordanian EFL teachers' perspectives on the impact of Interactive Whiteboard (IWB) technology on word identification enhancement. Drawing on the theory of Multimedia Learning, the research aims to address a gap in the literature regarding EFL educators' perceptions of using IWBs to improve word identification skills. A cross-sectional survey was administered to 124 Jordanian EFL teachers, and data were analyzed using... [...] Read more
The social neuroscience of persuasion approach to the religious intercultural communication: A conceptual evidence from Sidhwa’s novel ‘An American Brat’
Abstract: The study aims to understand the influence of religio-cultural right-wing persuasion in intercultural communication, as exhibited in a novel representing Pakistani national culture and Parsee minority culture. The methodology involves directed qualitative content analysis of Bapsi Sidhwa’s novel “An American Brat,” using a conceptual model/framework adapting/extracting coding protocol from Morin and Renvoisé’s model to analyze communication... [...] Read more
Analysis of Gender Discourse Bias and Gender Discrimination in Social Media: A Case Study of the TikTok Platform
Abstract: In the contemporary landscape of new media, social media platforms, particularly exemplified by TikTok, offer female users accessible and cost-effective means for self-expression and communication. However, this study reveals that such platforms, despite their apparent openness and liberality, have not effectively challenged or changed the persistent and deep-rooted issue of gender discrimination that women face. This research adopts a... [...] Read more
A Comparative Study of the Lexical Ambiguity of Arabic, English, and French in Natural Language Processing
Abstract: Ambiguity in some syntactic structures of the same language has always posed problems to the human translator and to machine translation. These problems become more complex for the Machine Translation of genetically unrelated languages such as Arabic, English and French. Arabic Lexical ambiguity in Natural Language Processing (NLP) also poses problems when the semantic fields of Arabic words differ from those of English for instance. This... [...] Read more
Interplay of Culture Mixing Aversion and Acculturative Flourishing: An Exploration among Mainland Chinese Sojourners in Hong Kong
Abstract: This research investigates the impact of disgust towards culture mixing on acculturation and life satisfaction among mainland Chinese sojourners adapting to life in Hong Kong. In Study 1, drawing from previous research, we developed a measurement tool for assessing disgust towards mainland China-Hong Kong culture mixing and validated it in a sample of mainland Chinese students. We then conducted two longitudinal studies (Study 2 and 3) to... [...] Read more
Western Balkans: It’s Complicated An Inter-ethnic Communication Interdisciplinary Examination
Abstract: The western Balkans are persistently grappling with its unfavorable inter-ethnic reputation. Although political toleration has been consistently proposed as a solution for inter-ethnic tensions, this paper argues for the adoption of the Coordinated Management of Meaning (CMM) framework, offering a fresh perspective to an old problem. Rooted in the 'communication perspective', CMM provides a crucial platform for stakeholders to interact... [...] Read more