Articles
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Microstrategies Employed for Translation of English Humor Subtitled into Persian: A Case Study of The Simpsons Movie
Abstract: Humor is a universal concept. It is widely used in many different forms of literature. It is not surprising then, that in translation practice, the translator often comes across this phenomenon. This study was an attempt to identify the strategies employed to translate United States’ humor into Persian subtitle in a comic genre, and to determine their frequency, as well. Based on Ross’s (1998) classification of humor and Gottlieb's (1997)... [...] Read more
The Role of Culture Through the Eyes of Different Approaches to and Methods of Foreign Language Teaching
Abstract: It is commonly accepted that language is a part of culture and that it plays a very important role in it. However, the priority given to the place of culture as a significant component in language teaching has not been equally the same in different approaches and methods of foreign language teaching. This paper explores the role of culture in language teaching and the importance of the integration of culture into the teaching of language in... [...] Read more
3-D Negotiation in a Business Context Negotiation between Japanese and Americans
Abstract: This paper examines negotiation between Japanese and Americans in a business context from the comprehensive framework of 3-D negotiation. The three dimensions refer to tactics, deal design and setup, all of which are in play to reinforce each other’s effectiveness. Interviews were conducted with 32 Americans: Americans working presently or previously at a Japanese company, and those working at an American company who had experience... [...] Read more
The Wai in Thai Culture: Greeting, Status-Marking and National Identity Functions
Abstract: This study examined the role of the Wai from the perspective of people in Thailand. The Wai, the most common greeting used by natives of Thailand, consists of bringing one’s palms together while bowing or dipping one’s head. Data, gathered by having participants write an essay on the role of the Wai in Thailand, were subjected to content analysis. The analysis indicated that the Wai serves at least five functions in Thai society –... [...] Read more
Japanese Returnees’ Reentry Cultural Struggles: Differences and Commonalities in the Research Findings Over Time
Abstract: The rapid business globalization in the 1980s markedly increased the number of Japanese returnees. It is reported that approximately 50,000 returnees are currently enrolled in educational institutions in Japan, many of whom experience severe reverse culture shock. This paper reviews the most acknowledged educational research from among all ethnographic studies on Japanese returnees in English and Japanese from the 1980s onwards. The paper... [...] Read more
Exploring the Impact of Culture in Five Communicative Elements Case of Intercultural Misunderstandings between Chinese and American
Abstract: Previous studies provide general and generic interpretations on cultural differences when interpreting misunderstandings in intercultural communication. In light of performance theory, a five-element model is proposed as a practical tool to analyze how cultural differences lead to misunderstandings. Supported by cases of misunderstanding in Chinese-American communication, this model shows that five key elements in intercultural communication:... [...] Read more