Articles
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Impact of “Cultural Imperialism” on Advertising and Marketing
Abstract: “Cultural imperialism”, a highly debated concept, refers to how an ideology or a way of life is exported from one country to another through movement of cultural goods. A major driver of cultural imperialism in the era of globalization, are large corporations, many of whom have their base in the United States. Viewed “as homogenizing forces”, these corporations through their global brands are known to sell the same tastes and styles along... [...] Read more
"He Will Take Care of our Security Better than Her" Examining Socio-Cultural Conceptions of Gender in Israeli and American Press Coverage of Female Candidates for Top Political Positions, 2008-2009
Abstract: This study argues that distinct differences between two cultures and two political campaigns, may result in different press coverage of women running for leadership positions. To demonstrate this, we undertook a content analysis of Tzipi Livni’s and Hillary Clinton's 2008-2009 campaigns in four Israeli and American popular and elite newspapers, examining coverage of nine gender-oriented media frameworks. We found that while the press in both... [...] Read more
American and Finnish College Students’ Traits and Interactions with Their Instructors
Abstract: This cross-cultural investigation sought to compare American and Finnish university students’ communication and personality traits (i.e., argumentativeness, assertiveness, Machiavellianism, and verbal aggressiveness) as well as out-of-class communication with their instructors. American ( N = 286) and Finnish ( N = 113) university students completed several self-report measures. The results of a MANOVA, an independent samples t -test,... [...] Read more
Chinese Proverbs in Chinese Media in English Intercultural Communication Perspective
Abstract: The study of ethnic proverbs in intercultural communication in English has recently become a promising research perspective. Chinese media in English, which communicate China’s message to the world, abound in native proverbs. In media coverage of international issues Chinese proverbs present an effective tool of China’s interaction with other countries. Proverbs convey China’s standpoint indirectly but firmly and may be viewed as China’s... [...] Read more
The Central Role of Politeness in Business Communication The Appropriateness Principle as the Way to Enhance Business Communication Efficiency
Abstract: The paper focuses on practical consequences of exploitation of applied linguistics, and moreover intercultural linguistics, in everyday business communication and modern management from the viewpoint of politeness principles. The authors assume that the intentional use of the theoretical principles of intercultural linguistics concerning politeness strategies can possibly improve business communication efficiency in the current intercultural... [...] Read more
Multicultural third culture building: A case study of a multicultural social support group
Abstract: Cross-cultural transitions provide rich opportunities for increased intercultural dialogue in multicultural social networks. This research uses Casmir’s third culture theory as a framework to examine social support during adaptation, by presenting a case study of an ethnography of an international student group. The study contributes to cross-cultural adaptation literature by exploring how membership in a multicultural social support group... [...] Read more
The impact of individualism-collectivism orientation and communal orientation on employees’ attitudes toward intercultural communication The case of Chinese employees in an MNC
Abstract: This study explored relationships between an individualism-collectivism orientation as well as communal orientation and the perceptions of Chinese employees ( n = 20) from an MNC of intercultural communication. On the basis of previous research, we hypothesised that this group of employees would display a tendency to focus their attention on the actions, knowledge and needs of their co-workers. To verify this hypothesis, the employees were... [...] Read more