Articles
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Colombians’ Sociocultural Representations of French and U.S. Citizens Delving into Intercultural Perceptions
Abstract: This study analyzes sociocultural representations about French and U.S. citizens. Drawing on a word association methodology, a thematic and semantic analysis was conducted on a corpus of 4000 words, obtained from surveys completed by 200 Colombians. Findings indicate that representations of U.S. citizens relate to white-Americans’ physical traits, consumerism, economic, and political power whereas the French -save for their personal hygiene-... [...] Read more
Intracultural Iranian Persuasion The Case of Scholarship Application Letters
Abstract: The purpose of this study was to examine the ways in which rhetorical strategies, as a sub-genre of persuasive discourse, are deployed in scholarship application letters in Iran in Persian and English. To this end, 96 application letters fora fictitious scholarship were written by Iranian university students and were further analyzed according to a framework initially proposed by James, Scholfield and Ypsilandis (1994). Aristotle’s taxonomy... [...] Read more
Constant Learning, Reflecting, and Adjusting Experiences of Asian Scholars in U. S. Advertising Education
Abstract: Both Asian advertising graduate students and faculty members attending higher academic courses or working in U.S.A. face cultural and linguistic challenges that may cause real difficulties in their lives in their host country of U.S.A. Systematic research is needed to address those challenges and to expand our theoretical understanding of diversity in advertising education. Such research may help Asian graduate students and scholars to... [...] Read more
Perceptions of Ethnic Groups in Bakauheni Sub-District, South Lampung Regency, Indonesia
Abstract: Bakauheni constitutes a sub-district located in South Lampung, Indonesia. It is inhabited by diverse ethnic groups: Lampung, Sunda, Java, Batak, and Bugis. Their different cultural backgrounds often result in different perceptions among them. Therefore, this study aimed to explore perceptions by the ethnic groups living in the region.The current study was qualitative. An interview was undertaken in depth to investigate ethnic groups’... [...] Read more
Towards a theoretical framework of intercultural communication ethics in the Arab Gulf culture The perspectives of global public relations practitioners in Bahrain
Abstract: This research investigates the perspectives of global public relations practitioners in the governmental sector in Bahrain. Sixteen qualitative interviews were conducted to provide in-depth theoretical understanding of the intercultural communication ethics in the Arab Gulf. The researcher used the theoretical framework of Hofstede (1984; 1994) to analyze the data. The research reveals that an Arab framework of intercultural communication... [...] Read more
Bridging Higher Education and Industrial Needs Here Comes the Specialist!
Abstract: In an intercultural setting, it is timely to say that there is a crucial need to bridge the dimensions of professional discourses such as the engineering discourses, the business discourses and the legislative discourses. While various approaches are used to investigate intercultural communication, genre analysts believe that the use of specialist informants is beneficial, to provide important information on the targeted discourse community.... [...] Read more
Rethinking Intercultural Training In Teacher Training
Abstract: Often lauded for its role in language education, very little is said or written about the integration of intercultural education into language teacher training. This research spotlighted different approaches to interculturality as well as focusing on the processes that pre-service English language teachers went through during their intercultural training. The context of this study was one particular English Teacher Education Department in... [...] Read more