Articles
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Reshaping educational experience by volunteering in the community: Language learners in the real world
Abstract: This paper views tertiary language learners’ gaining a sense of cultural belonging and an awareness of intercultural communication through three prisms: (i) the metaphor of "investment", (ii) the notion of "community of practice" and (iii) the concept of "imagined community". Applied to environments of real world learning, specifically the volunteer sector, the notion of "community" holds a key to reshaping the cultural education experiences... [...] Read more
Global corporate communication and the notion of legitimacy
Abstract: When international companies seek to establish legitimacy, it involves different stakeholders locally and globally. This paper analyses corporate communication in order to trace the discursive construction of the customers, investors, staff and authoritiess from whom legitimacy is sought. It is argued that the notion of legitimacy hinges on accountability, i.e. on the selection of groups to whom the writers feel responsible. Annual reports... [...] Read more
You Think I am Stupid? Face Needs in Intercultural Conflicts
Abstract: Embedded in intercultural conflicts are identity or face-based goal issues (Rothman, 1997), which, when not effectively managed, may lead to unresolved conflicts. This study examined actual email interactions over a period of five months between an American visiting professor and an International Office staff member at a University in China. It showed three patterns of interaction that failed to manage each other’s face or identity needs and... [...] Read more
Experiential Learning About Intercultural Communication Through Intercultural Communication: Internationalising a Business Communication Curriculum
Abstract: This paper reports on a rich, qualitative research study that aimed to discover how undergraduate and culturally diverse students experienced a collaborative, international, online, experiential project to learn about intercultural communication. Student participants in the study endorsed experiential learning in culturally diverse groups about intercultural communication through intercultural communication. The data... [...] Read more
Dubbing or Subtitling Interculturalism: Choices and Constraints
Abstract: The creation of audiovisual products is currently one the most visible manifestations of multiculturalism in the world. From documentaries to TV series, or even from videogames to software, the interaction of cultures has an unparalleled window from which it can be shown, understood and spread through audiovisual material. It is obvious that translation and translators play a crucial role in the transmission of such material, and in view of... [...] Read more
Rethinking Intercultural Network Communication as a Resource in Public Intercultural Health Communication
Abstract: There have been few studies on intercultural network communication. This article explores how intercultural network communication can become a key element in a re-thinking of public intercultural health communication. The article gives a critical review on previous attempts to conceptualise intercultural network communication and suggests a qualitative practice theoretical approach as an alternative to the former quantitative analysis.... [...] Read more
Assessing Cultural Representations of Physician and Patient Imagery in Medical Tourism Websites
Abstract: Given recent international trends in globalized healthcare systems, an analysis of the cultural representations of patient and physician imagery was conducted on 66 medical tourism websites. Expectancy violations theory serves as the intercultural theoretical framework for exploring the medical tourism process overall, and quality of care expectations specifically. Results revealed the type of website and international region of care varied... [...] Read more