Emotional Culture, Communication Climate, and Creative Idea Withholding: A Curvilinear Perspective
Abstract
Creative idea withholding constitutes a significant yet insufficiently examined obstacle to organizational innovation, as unexpressed ideas cannot be evaluated or implemented. Although previous research has generally depicted emotional environments as uniformly advantageous for creativity and voice, recent perspectives indicate that emotional norms may also restrict expression by fostering self-censorship. Drawing on emotional culture theory, the present study investigates how shared norms of emotional expression influence employees’ intentional withholding of creative ideas and introduces a curvilinear framework to reconcile these divergent views. Survey data from 451 employees in Islamic banking institutions in South Punjab, Pakistan, supplemented by contextual information from managers, were analyzed using a moderated curvilinear model in Mplus. The findings reveal a U-shaped relationship, with creative idea withholding being highest when emotional culture is either weak or excessively strong, and lowest at moderate levels. Furthermore, the communication climate was found to moderate the relationship between emotional culture and creative idea withholding. By reframing creativity from a cognitive capability to a strategic behavioral choice, this study advances emotional culture theory, extends research on voice and silence, and underscores the paradoxical influence of emotional norms on the expression or suppression of creative ideas. The results suggest that organizations should foster balanced emotional cultures that support emotional norms without imposing excessive pressure for conformity. Additionally, the importance of open and dialogic communication practices in mitigating employees’ tendency to withhold creative ideas is emphasized.
- Emotional culture shows a U-shaped effect on creative idea withholding.
- Moderate emotional norms reduce employees’ tendency to suppress ideas.
- Weak or overly strong emotional cultures increase creative self-censorship.
- Open communication weakens the link between emotional culture and withholding.
- Evaluative communication strengthens employees’ creative idea withholding.
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