Japan as Other: Orientalism and Cultural Conflict
Abstract
This paper tries to show how cross-cultural conflict often occurs between Japan and Westerners as the result of imposing one's own cultural meanings onto another culture. Interpretations of Japan, as well as other Asian cultures, often carries an implicit assumption that the West is rational (and superior) whereas the East is bound by ancient traditions (and is inferior). "Orientalism" has been identified as the particular form that Western stereotypical understandings of Asian cultures has taken. Intercultural communication becomes highly problematic as long as stereotypes are held and as long as the other culture is seen as foreign and wholly other. By transcending this "Orientalism" we will be in a better position to understand and communicate with those from another culture without having to set up a dichotomous boundary between "us" and "them."
Conflict with Japan is focused on 1) because there seems to be a lot of it, and 2) because Japan represents a unique culture field which is, in some ways, both modern and familiar, yet in other ways seemingly foreign to Western interpretive structures. This paper will call into question some of the stereotypes that Westerners often project onto Japan as being a monolithic culture which is excessively authoritarian, hierarchical, and patriarchal. We will try to offer some other interpretive options for understanding a culture which has suffered from intercultural communication problems for so long.
Full text article
References
Augoustinos, Martha & Iain Walker 1995. Social Cognition: An Integrated Introduction. London: SAGE Publications.
Barna, Laray M. 1994. "Stumbling Blocks in Intercultural Communication," in Larry A. Samovar and Richard E. Porter (eds.). Intercultural Communication: A Reader. Belmont, Ca.: Wadsworth Publishing Company.
Benedict, Ruth 1946 The Chrysanthemum and the Sword. Boston: Houton Mifflin.
Buruma, Ian 1996. The Missionary and the Libertine: Love and War in East and West. London: Faber and Faber.
DeNicholas, Antonio T. 1976. Avatara: The Humanization of Philosophy Through the Bhagavad Gita. New York: Nicolas-Hays, Ltd.
Erchak, Gerald, M. 1992 The Anthropology of Self and Behavior. New Brunswick, N.J., Rutgers University Press.
Geertz, Clifford. 1988. Works and Lives:Anthropologist as Author. Stanford, Ca.: Stanford University Press.
Johnson, Sheila K. 1988. The Japanese Through American Eyes. Stanford, Ca.: Stanford University Press.
Kramsch, Claire 1993/4. Context and Culture in Language Teaching. Oxford: Oxford University Press.
Lewis, Richard D. 1998. When Cultures Collide: Managing Sucessfully Across Cultures. London: Nicholas Brealey.
Miyoshi, Masao 1991. Off Center. Cambridge, Mass.: Harvard University Press.
Said, Edward W. 1993. Culture and Imperialism. New York: Alfred Knopf.
Orientalism. New York: Random House.
Authors
Copyright (c) 2000 Steven L. Rosen

This work is licensed under a Creative Commons Attribution 4.0 International License.
This journal provides immediate and free open access to all its content and is distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0). This means readers are permitted to read, download, copy, distribute, print, search, or link to the full texts of articles, or use them for any other lawful purpose, without asking prior permission from the publisher or the author, as long as proper attribution is given. This policy is consistent with the Budapest Open Access Initiative (BOAI) definition of open access.