Emotional Culture, Communication Climate, and Creative Idea Withholding: A Curvilinear Perspective

Ahmad Adeel (1) , Sajid Mohy-ud-din (2) , Kaleem Ahmed (3) , Kamel Dhay (4)
1. Faculty of Business and Communications, INTI International University, Nilai, Malaysia
2. Faculty of Management and Economics, Sultan Idris Education University, Malaysia
3. Department of Business and Finance, Franklin University Columbus Ohio, USA
4. Al-Maaref University of Applied Sciences (MAS), Syria

Abstract

Creative idea withholding constitutes a significant yet insufficiently examined obstacle to organizational innovation, as unexpressed ideas cannot be evaluated or implemented. Although previous research has generally depicted emotional environments as uniformly advantageous for creativity and voice, recent perspectives indicate that emotional norms may also restrict expression by fostering self-censorship. Drawing on emotional culture theory, the present study investigates how shared norms of emotional expression influence employees’ intentional withholding of creative ideas and introduces a curvilinear framework to reconcile these divergent views. Survey data from 451 employees in Islamic banking institutions in South Punjab, Pakistan, supplemented by contextual information from managers, were analyzed using a moderated curvilinear model in Mplus. The findings reveal a U-shaped relationship, with creative idea withholding being highest when emotional culture is either weak or excessively strong, and lowest at moderate levels. Furthermore, the communication climate was found to moderate the relationship between emotional culture and creative idea withholding. By reframing creativity from a cognitive capability to a strategic behavioral choice, this study advances emotional culture theory, extends research on voice and silence, and underscores the paradoxical influence of emotional norms on the expression or suppression of creative ideas. The results suggest that organizations should foster balanced emotional cultures that support emotional norms without imposing excessive pressure for conformity. Additionally, the importance of open and dialogic communication practices in mitigating employees’ tendency to withhold creative ideas is emphasized.

Article Highlights:
  • Emotional culture shows a U-shaped effect on creative idea withholding.
  • Moderate emotional norms reduce employees’ tendency to suppress ideas.
  • Weak or overly strong emotional cultures increase creative self-censorship.
  • Open communication weakens the link between emotional culture and withholding.
  • Evaluative communication strengthens employees’ creative idea withholding.

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References

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Authors

Author Biographies

Ahmad Adeel

Ahmad (Given Name) Adeel (Family Name) is an associate professor of research at Faculty of Business and Communications, INTI International University, Persiaran Perdana BBN, Putra Nilai 71800 Nilai, Negeri Sembilan, Malaysia. He received his PhD in Business Administration from Huazhong University of Science and Technology, Wuhan, China. His research interests are: conflict management, motivation, employee creativity.

Sajid Mohy-ud-din

Sajid Mohy ul din is a senior lecturer in the Faculty of Management and Economics, Sultan Idris Education University, Malaysia.

Kaleem Ahmed

Kaleem Ahmed is affiliated with the Department of Business and Finance at Franklin University, Columbus, Ohio, USA.

Kamel Dhay

Kamel Dhay is an independent researcher at Al-Maaref University of Applied Sciences (MAS), Syria.

Adeel, A., Mohy-ud-din, S., Ahmed, K., & Dhay, K. (2026). Emotional Culture, Communication Climate, and Creative Idea Withholding: A Curvilinear Perspective. Journal of Intercultural Communication, 26(2), 39–51. https://doi.org/10.36923/jicc.v26i2.1441

Article Details

How to Cite

Adeel, A., Mohy-ud-din, S., Ahmed, K., & Dhay, K. (2026). Emotional Culture, Communication Climate, and Creative Idea Withholding: A Curvilinear Perspective. Journal of Intercultural Communication, 26(2), 39–51. https://doi.org/10.36923/jicc.v26i2.1441

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