Open Access Article Intercultural Communication

Cultural Adaptation in IRIB’s Dubbing The case of “Due South” series, episode 65

Zahra Amirian (1) , Zahra Sharia'ti (2)
1. Department of English Faculty of Foreign Languages University of Isfahan
2. Department of English Faculty of Foreign Languages University of Isfahan
https://doi.org/10.36923/jicc.v13i3.657

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Issue
Vol. 13 No. 3 (2013)
Submitted
2011 September 10
Published
2013 November 30
Keywords:
    culture, audiovisual translations, dubbing, domestication, acceptable translation, cultural adaptation
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Abstract

Dubbing is the main mode of audiovisual translations which is used on IRIB (Iran’s national TV) for transferring and broadcasting foreign series such as "Due South". Given priority to the target culture (that is Iranian culture), IRIB's policy is to filter and transfer foreign assumptions and values; so, the main strategies in IRIB's dubbing may match well with Schleiermacher’s (1998) concepts of "domestication" in order to create what Toury (1980) calls "acceptable translation" which is "oriented towards the norms of the target culture" (Agost, 2001, p. 71). In this way, some adaptations were observed to change the story, so the original dialogues of one episode of "Due South" with its Persian dubbed dialogues were examined sentence by sentence in order to find cases which are domesticated, and the possible cultural reasons behind them were discussed. The result seems to be a strategy of violating the main plot and changing the whole story of this episode, and ignoring the viewers' expectations.

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References

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Authors

Zahra Amirian
(Primary Contact)
Zahra Sharia'ti
Author Biographies

Zahra Amirian

Ph.D. in TEFL, Assistant professor, Department of English, University of Isfahan, Iran. She has taught English to Iranian EFL learners for about 12 years. Her research interests are discourse analysis, genre analysis, second language writing and translation studies.

Zahra Sharia'ti

holds an M.A. in translation studies, Department of English, University of Isfahan, Iran. Her research interests include audio-visual translation and cultural studies.

Amirian, Z., & Sharia'ti, Z. (2013). Cultural Adaptation in IRIB’s Dubbing The case of “Due South” series, episode 65. Journal of Intercultural Communication, 13(3), 1-14. https://doi.org/10.36923/jicc.v13i3.657
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Copyright (c) 2013 Zahra Amirian, Zahra Sharia'ti

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How to Cite

Amirian, Z., & Sharia'ti, Z. (2013). Cultural Adaptation in IRIB’s Dubbing The case of “Due South” series, episode 65. Journal of Intercultural Communication, 13(3), 1-14. https://doi.org/10.36923/jicc.v13i3.657

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