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Open Access Article Intercultural Communication

Effects of ethnic presence in the commercial and public service advertising Perception and attitudes on national non-immigrant population in Spain

Jesús Bermejo Berros, Esther Martínez Pastor
1-16
Abstract Views : 385
Download :192
10.36923/jicc.v13i3.660

Abstract: The aim of this research is to ascertain whether the presence of people from different ethnic backgrounds in commercials and institutional advertising influences the attitudes of native receptors, helping to change the level of persuasion of the advertising message based on the source. This study carried out an experiment by selecting two ads in press - one from a commercial campaign and one from a public service campaign - and creating four... [...] Read more

Open Access Article Gender Studies

Teacher Educators’ Perceptions of Factors Influencing Gender Mainstreaming Implementation in University Teaching 30 Years after Beijing

Cristina Miralles-Cardona, Esther Chiner, Renáta Tichá, José M. Esteve-Faubel, Brian H. Abery,...
29-44
Abstract Views : 4503
Download :362
10.36923/jicc.v25i1.1005

Abstract: This study explores the perceptions of teacher educators at a public higher education institution in Alicante, Spain, regarding the implementation of gender mainstreaming (GM) in university teaching. Addressing a historically under-researched area, the research examines the impact of GM policies on teacher education programs and identifies barriers to the effective integration of a gender-responsive approach. Using qualitative methods,... [...] Read more

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JICC - Journal of Intercultural Communication
This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License.
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