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Open Access Article Intercultural Communication

The social neuroscience of persuasion approach to the religious intercultural communication: A conceptual evidence from Sidhwa’s novel ‘An American Brat’

Muhammad Zammad Aslam, Ahmad Alsharairi, Sami Hussein Hakeem Barzani, Rasha Alyaqoub, Norhafezah...
1-11
Abstract Views : 1926
Download :443
10.36923/jicc.v24i2.629

Abstract: The study aims to understand the influence of religio-cultural right-wing persuasion in intercultural communication, as exhibited in a novel representing Pakistani national culture and Parsee minority culture. The methodology involves directed qualitative content analysis of Bapsi Sidhwa’s novel “An American Brat,” using a conceptual model/framework adapting/extracting coding protocol from Morin and Renvoisé’s model to analyze communication... [...] Read more

Open Access Article Intercultural Communication

Connecting with culturally diverse others The case of Malaysian students’ social interactions on campus

Syarizan Dalib, Minah Harun, Norhafezah Yusof, Mohd Khairie Ahmad
1-18
Abstract Views : 686
Download :305
10.36923/jicc.v19i1.771

Abstract: Connecting with culturally diverse individuals require in-depth understanding and knowledge of intercultural competence. This paper focuses on the Malaysian students’ intercultural competence in the Malaysian campus to gain insights into their social interaction. Specifically, we highlight the Malaysian students’ reflection of intercultural competence based on their encounters with the international students in the Malaysian university... [...] Read more

Open Access Article Communication

Elements of Spiritual Leadership and its Relations to Leadership Communication in Imran Khan’s Speeches at International Forums

Muhammad Zammad Aslam, Norhafezah Yusof, Mohd. Khairie Ahmad
56-67
Abstract Views : 3332
Download :701
10.36923/jicc.v23i3.250

Abstract: The study employs Western spiritual leadership theories yet is supposed to be from an Asian-Pakistani perspective. Associating Imran Khan’s (IK) political communication with these spiritual leadership theories would transform them into the eastern-cum-Asian context. IK and other world leaders may communicate distinctively in public interaction. Because political/religious leaders in Pakistan frequently utilise religious references in their... [...] Read more

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JICC - Journal of Intercultural Communication
This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License.
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