Abstract: In today’s digital age, emojis have come to compensate for the nonverbal cues that speakers use to communicate their attitudes or emotions as they speak, and hence become an essential element of online communication. In the realm of WhatsApp, where written conversations with an immediacy level close to that of spoken are supported, an ironic or sarcastic message is likely to be misunderstood, as it involves decrypting a meaning that often... [...] Read more

Abstract: This study examines audience interaction under a Finnish news article on Facebook, scrutinizing the influence of clickbait headlines and their contribution to Intercultural divisions. Utilizing positioning theory and the concept of ‘othering,’ the research enriches our comprehension of media framing, post-publication gatekeeping, and audience conduct in the digital realm. The comment analysis indicates that the audience primarily reacts to... [...] Read more

Abstract: This study examines the use of suggestion speech acts in Instagram comments, with particular attention to how Saudi EFL users demonstrate pragmatic competence in digital communication. Drawing on Martínez Flor’s taxonomy of suggestion strategies, the study analyzes 103 suggestion-oriented comments selected from an initial dataset of 150 Instagram comments. A mixed-methods design was adopted: qualitative analysis was used to classify... [...] Read more

Abstract: Although radio has traditionally been recognized as a medium dependent on listener engagement, social media platforms such as Twitter have introduced new forms of interactivity due to their real-time and networked characteristics, facilitating the emergence of novel engagement types. Employing a case study approach, this research delves into the various forms of engagement on @PRFMnews, the official Twitter handle of PRFM Radio in Indonesia.... [...] Read more

Abstract: The post-pandemic work environment has intensified emotional strain, hybrid-work fatigue, and cognitive disengagement, making it increasingly difficult for leaders to sustain trust and authentic engagement in diverse, digitally disrupted teams. Existing leadership models emphasize cognition and behavior but overlook the real-time emotional, relational, and physiological processes that shape contemporary managerial dynamics. This study... [...] Read more

Abstract: Why do political messages so often fail to persuade voters and increase voter turnout, and what does this reveal about voter decision-making? In Jordan, scholars and journalists have long highlighted the challenges associated with low voter turnout in parliamentary elections. However, the media framing techniques intended to engage voters, the reasons these frames have failed—particularly in mobilizing youth participation in the 2020... [...] Read more