Abstract: The paper foregrounds linguistic and cultural hybridity as a master trope in the advertising space of Lesotho. Kraidy and Yazdiha’s postulations of hybridity together with the transformationalists view of globalisation and the Communication Accommodation Theory (CAT) provide the theoretical footing for the study. It is a qualitative study with data drawn from a total of seventeen adverts from the advertising space of Lesotho. A modification... [...] Read more

Abstract: International students in Malaysian universities face uncertainty and anxiety toward a multi-new culture, a must-encountered cultural shock. This study investigated the relationship between superficial causes of AUM theory and uncertainty and anxiety in a high-context culture. In this study, 388 international students from different faculties were chosen through a method called stratified random sampling, which sampled two public universities... [...] Read more

Abstract: Effective intercultural communication is one possible way of improving intercultural competency and ultimately assisting an organisation to achieve success. Employees from different cultural backgrounds are required to adapt and accommodate each other in intercultural communication interactions. Therefore, this article sought to establish the effects of biographical variables on employees at a university of technology. An online... [...] Read more

Abstract: Creating inclusive and supportive learning environments has become critical concern in today’s diverse educational environment. In response, this study has examined the complexities of multi-racial classrooms. It focused on identifying key challenges and proposing actionable pedagogical interventions for educators. The study was grounded in Critical Race Theory which provides valuable lens for understanding and addressing challenges posed by... [...] Read more