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Open Access Article Intercultural Communication

News Media Coverage of The South African BRICS Summit Through Indigenous Languages: A Framing Analysis of SABC Mafhungo X Account

Fulufhelo Oscar Makananise

17-28

Abstract Views : 3952

Download :461

10.36923/jicc.v25i1.1006

Abstract: For several decades, the use of the internet to frame stories has posed significant challenges for conventional media houses globally, including in South Africa. Moreover, what remains largely unexplored is the impact of using Indigenous languages to cover international events on social media platforms in South Africa. To address this research gap, this study examines the framing strategies employed by the South African Broadcasting... [...] Read more

Open Access Article Communication

A Contemporary Adaptation of Shakespeare’s Plays in Al Bassam’s The Arab Shakespeare Trilogy

Muawiyah Yassin Bani Yassin, Nasaybah Awajan

45-56

Abstract Views : 4119

Download :479

10.36923/jicc.v25i1.1017

Abstract: This study examines Sulayman Al Bassam’s adaptations of Shakespeare’s Hamlet, Richard III, and Twelfth Night, analyzing how his reworkings critique political leadership in the contemporary Arab world and deconstruct the Western discourse on Islamic terrorism. Al Bassam utilizes the disruptive elements in Shakespeare’s original works to engage with issues of religious extremism, Western opportunism, and authoritarianism in Arab/Muslim... [...] Read more

Open Access Article Communication

Persuasive Strategies in Email Marketing: An Analysis of Appeal and Influence in Business Communication

Ghaleb Rabab'ah, Sane Yagi , Sharif Alghazo, Rima Malkawi

12-25

Abstract Views : 6822

Download :1732

10.36923/jicc.v24i2.839

Abstract: This study examines the employment of persuasive strategies in informational emails that market products and/or services, illustrating how these strategies influence target customers and persuade them to make purchases. A corpus of 850 emails, encompassing over a million words, was compiled and analyzed using a mixed-method approach that integrated both quantitative and qualitative measures. The emails were collected between 2020 and 2021.... [...] Read more

Open Access Article Public Administration

Environmental, Technical, and Resources Challenges Facing Agroforestry: A Case of Sustainable Land Management in Malaysia

Zaleha Othman, Arfan Shahzad, Subramanian A/L Sri Ramalu

63-76

Abstract Views : 3250

Download :654

10.36923/jicc.v24i1.633

Abstract: Sustainable Land Management (SLM) plays a crucial role in mitigating land degradation and fostering food security. While previous research has primarily concentrated on SLM's scientific application, there remains a lack of insight into the specific challenges encountered in agroforestry practices. Addressing this knowledge gap, our qualitative research employed a multimethod approach, integrating Gioia methodology with case studies, to... [...] Read more

Open Access Article Linguistics and Language

Unveiling Discursive Strategies and Ideologies: A Critical Analysis of Migration Discourse in Turkish Newspapers

Awham Rashid Mohammed

58-69

Abstract Views : 2445

Download :585

10.36923/jicc.v24i3.848

Abstract: The portrayal of migrants in the media is frequently shaped by a variety of discursive strategies aimed at influencing public perception. This study examines the discursive strategies employed by two prominent Turkish newspapers, Daily Sabah and Duvar , and the underlying ideologies that drive the selection and utilization of such strategies. The theoretical framework guiding this study draws upon Reisigl’s (2017) model, providing a... [...] Read more

Open Access Article Linguistics and Language

Headlines and Hegemony: Unraveling Ideological Narratives in Arab and Western Media's Portrayal of Arab Women

Bushra Sabah, Azianura Hani Shaari, Ashinida Aladdin

82-94

Abstract Views : 2320

Download :863

10.36923/jicc.v23i4.315

Abstract: This study investigates the ideologies and strategies used in the news discourse on Arab women. Initially, it aims to analyze the macro strategies and then highlights the micro strategies used to achieve the macro strategies proposed by van Dijk. It also identifies the ideologies of the selected newspapers regarding Arab women. Four newspapers were selected: the Washington Post, Daily Mail, Arab newspaper, and Gulf Times. The findings reveal... [...] Read more

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Persuasive Strategies in Email Marketing: An Analysis of Appeal and Influence in Business Communication

Environmental, Technical, and Resources Challenges Facing Agroforestry: A Case of Sustainable Land Management in Malaysia

Unveiling Discursive Strategies and Ideologies: A Critical Analysis of Migration Discourse in Turkish Newspapers

Headlines and Hegemony: Unraveling Ideological Narratives in Arab and Western Media's Portrayal of Arab Women

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