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Open Access Article Communication

Exploring Cultural Meaning Construction in Social Media: An Analysis of Liziqi's YouTube Channel

Jingfang Li, Hamedi Mohd Adnan, Jiankun Gong
01-12
Abstract Views : 8149
Download :3982
10.36923/jicc.v23i4.237

Abstract: Hall's encoding/decoding model has been widely used in mass media, but its potential in social media studies has not been explored thoroughly. To this end, this paper aims to broaden the fundamental principles and assumptions of the model and apply them to audience engagement and interaction in constructing cultural meaning through social media. By analysing the YouTube channel of Liziqi (Vlogger), this study adopts a two-stage content... [...] Read more

Open Access Article Cultural Studies

The Influence of American Popular Culture on Chinese English Majors: A Structural Equation Modelling Study

Yanfei Li, Ahmad Yahya Dawod, Michael Harris, Somsak Chanaim
44-57
Abstract Views : 3126
Download :860
10.36923/jicc.v24i3.870

Abstract: Over the past 40 years, China has become progressively more open and integrated into globalization, including foreign-made movies and TV shows. The influence of American popular culture extends to English majors, who are among the most likely to be shaped by Hollywood’s ‘soft power.’ This research examines how their attitudes and behaviors are influenced by these depictions of American culture and values, and how this shapes their future... [...] Read more

Open Access Article Cultural Studies Gender Studies

Analysis of Gender Discourse Bias and Gender Discrimination in Social Media: A Case Study of the TikTok Platform

Qingxia Yin, Karmilah Binti Binti Abdullah
93-102
Abstract Views : 14378
Download :3016
10.36923/jicc.v24i2.802

Abstract: In the contemporary landscape of new media, social media platforms, particularly exemplified by TikTok, offer female users accessible and cost-effective means for self-expression and communication. However, this study reveals that such platforms, despite their apparent openness and liberality, have not effectively challenged or changed the persistent and deep-rooted issue of gender discrimination that women face. This research adopts a... [...] Read more

Open Access Article Intercultural Communication

Colombians’ Sociocultural Representations of French and U.S. Citizens Delving into Intercultural Perceptions

José Aldemar Álvarez Valencia, Damien Le Gal
1-14
Abstract Views : 477
Download :226
10.36923/jicc.v19i3.787

Abstract: This study analyzes sociocultural representations about French and U.S. citizens. Drawing on a word association methodology, a thematic and semantic analysis was conducted on a corpus of 4000 words, obtained from surveys completed by 200 Colombians. Findings indicate that representations of U.S. citizens relate to white-Americans’ physical traits, consumerism, economic, and political power whereas the French -save for their personal hygiene-... [...] Read more

Open Access Article Cultural Studies

Respect For Race and Culture In a Modern Feminist Society: An Analysis of Beauty Product Advertising Messages on Instagram

Zinggara Hidayat, Amanda Lasha Budiman, Yudi Pratama, Shinta Mursiati Annisa, Desri F. N....
82-94
Abstract Views : 3596
Download :1142
10.36923/jicc.v23i2.114

Abstract: This research aims to analyze how beauty brands communicate their messages through Instagram advertisements and determine whether Indonesian beauty standards have changed. This research uses a qualitative approach because it is still uncommon for a qualitative approach that analyzes how and why messages are formulated in beauty advertising. This research also uses a semiology analysis method to explore the meaning of communication messages... [...] Read more

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