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Open Access Article Education Intercultural Communication

The Role of Liberal Arts Courses on Students’ Multicultural Attitude And Entrepreneurial Motivation In The Tourism Sector

Hongyu Chen, Yaoping Liu, Wannaporn Siripala, Junaidi Junaidi
116-126
Abstract Views : 1030
Download :378
10.36923/jicc.v25i3.1207

Abstract: China is a culturally diverse country with a significant population of ethnic minority groups. In recent years, the government has emphasized tourism as a strategic tool for fostering education and entrepreneurial awareness, particularly among Generation Z. This study aims to investigate the extent to which liberal arts courses influence students’ multicultural attitudes and entrepreneurial motivation in the tourism sector. The research... [...] Read more

Open Access Article Intercultural Communication

Developing An Intercultural Competence Instrument In Foreign Language Teaching Context: A Study Of Chinese Students Of Spanish As A Foreign Language

Tzu Yiu Chen
44-55
Abstract Views : 2462
Download :986
10.36923/jicc.v22i4.84

Abstract: The present study aims to develop an intercultural competence (IC) instrument for Chinese students of Spanish as a Foreign Language (SFL). In order to do so, we took steps to modify the statements and confirm the validity of the IC instrument. The new instrument was validated by using exploratory factor analysis through a self-report methodology. The results showed that the instrument possessed adequate validity and reliability. The 28-item... [...] Read more

Open Access Article Education

Constant Learning, Reflecting, and Adjusting Experiences of Asian Scholars in U. S. Advertising Education

Huan Chen, Hoyoung Anthony Ahn, Ronald E. Taylor
1-15
Abstract Views : 389
Download :164
10.36923/jicc.v19i3.789

Abstract: Both Asian advertising graduate students and faculty members attending higher academic courses or working in U.S.A. face cultural and linguistic challenges that may cause real difficulties in their lives in their host country of U.S.A. Systematic research is needed to address those challenges and to expand our theoretical understanding of diversity in advertising education. Such research may help Asian graduate students and scholars to... [...] Read more

Open Access Article Intercultural Communication

Chinese Proverbs in Chinese Media in English Intercultural Communication Perspective

Olga V. Nikolaeva, Chen Shumei, Maria Panina
1-15
Abstract Views : 581
Download :734
10.36923/jicc.v17i3.746

Abstract: The study of ethnic proverbs in intercultural communication in English has recently become a promising research perspective. Chinese media in English, which communicate China’s message to the world, abound in native proverbs. In media coverage of international issues Chinese proverbs present an effective tool of China’s interaction with other countries. Proverbs convey China’s standpoint indirectly but firmly and may be viewed as China’s... [...] Read more

Open Access Article Intercultural Communication

Message Strategies of Chinese Award-Winning Print Advertisements

Huan Chen, Ron Taylor
1-18
Abstract Views : 450
Download :325
10.36923/jicc.v12i3.602

Abstract: This study analyzes the content of 2,598 award-winning print advertisements from the China Advertising Festival website from 1982 to 2009. The results indicate that ration and sensory strategies are the two leading message strategies of Chinese award-wining print advertisements. Message strategies of Chinese advertising manifested a general shift from an informational approach (transmission view of communication) to a transformational... [...] Read more

Open Access Article Intercultural Communication

Chinese Intercultural Competence Scale and the External Factors of Spanish as a Foreign Language

Tzu Yiu Chen
43-55
Abstract Views : 2929
Download :655
10.36923/jicc.v23i3.240

Abstract: The current study aimed to assess the intercultural competence (IC) of Chinese students of Spanish as a foreign language (SFL) using Chen's (2019) Chinese Intercultural Competence Scale (CICS), as well as to investigate which external factors influence the acquisition of IC in the field of SFL. The quantitative data from the study show that the participants' IC level was neither high nor low. Their level of IC was affected by age, study... [...] Read more

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JICC - Journal of Intercultural Communication
This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License.
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