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Open Access Article Communication

A Comparative Look at Chinese and American Stereotypes - A focus group Study

Lin Zhu
1-14
Abstract Views : 1136
Download :1119
10.36923/jicc.v16i3.728

Abstract: This paper employs a focus group approach to examine stereotypical perceptions of Chinese and U.S. Americans from each other's perspective. Eight focus groups were conducted involving 34 undergraduate participants from two universities in the U.S. and China. Group discussions were recorded, transcribed, and analyzed for emerging themes. Results showed that there were converging and diverging perceptions between Americans and Chinese.... [...] Read more

Open Access Article Intercultural Communication

Revisiting Relevant Approaches for the Study of Language and Intercultural Communication

Zhu Yunxia
1-11
Abstract Views : 401
Download :186
10.36923/jicc.v3i2.390

Abstract: This paper revisits relevant approaches used for the study of language and intercultural communication, in particular, in the area of comparing English and Chinese discourse structures. Kaplan's (1966) work has a great impact on the various approaches in this area such as Kirkpatrick (1991; 1993) and Zhu (1997). This paper specifically investigates the approaches focusing on Kaplan's proposal on the circularity and linearity of rhetorical... [...] Read more

Open Access Article Intercultural Communication

Is There an Essential Difference between Intercultural and Intracultural Communication?

Lin Ma
1-09
Abstract Views : 773
Download :485
10.36923/jicc.v3i2.388

Abstract: In this paper, I put into question the idea that there is an essential difference between intercultural communication and intracultural communication. After considering dominating assumptions and ideas leading to this dichotomy, I argue that communication should be explored in terms of particular instances of human action and reaction that are embedded in concrete life situation, and that culture should not be taken as a seamless whole which... [...] Read more

Open Access Article Intercultural Communication

Business Writing in Mainland China: A Look at the Development of Sales Genres

Zhu Yunxia
1-06
Abstract Views : 388
Download :152
10.36923/jicc.v2i1.374

Abstract: This paper sets out to examine the development of Chinese sales genres in relation to the changing social context. An approach embracing both social context and communicative purposes (Swales, 1990) is proposed and used in this paper. Fundamental changes have taken place in Chinese business context since the economic opening-up in 1978. In response to these changes, sales letters have emerged to meet the communicative needs of business. An... [...] Read more

Open Access Article Cultural Studies Linguistics and Language

A Corpus-based Evaluation of English-Mandarin Cultural References between Fansubbing and Official Subtitling

Yadan Zhang, Omer Hassan Ali Mahfoodh, Debbita Ai Lin Tan
109-119
Abstract Views : 2421
Download :590
10.36923/jicc.v24i1.291

Abstract: There has been considerable interest in subtitling strategies in the translation of cultural references. However, there is a lack of studies on subtitling in the Chinese context. The purpose of this study is to compare the subtitling strategies used by fansubbers and official subtitlers when dealing with cultural references in translated Mandarin subtitles. The results showed that 228 cultural references had been found in the two films: The... [...] Read more

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This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License.
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