Abstract: Translation plays a vital role in globalisation by acting as a bridge of cross-cultural communication. The current study investigated 232 published Web of Science (WoS) core journal articles on domestication and foreignisation concepts in translation studies in the past two decades through bibliometric analysis. Specifically, the evolution of the concepts with major research trends, burst detection, keyword timelines, and citation networks is... [...] Read more

Abstract: : The street food content of YouTubers is an intercultural communication message to promote Chinese culture to viewers around the world.  This article aims to analyze cross-cultural interactivity in physical and online intercultural communication. The research uses a qualitative content analysis method continuously produced by non-Chinese-speaking YouTubers to communicate original Chinese culture to viewers outside China. The sample... [...] Read more

Abstract: This sociolinguistic study explored the significance of language preservation through the use of indigenous forms of address by the Vhavenḓa in South Africa.  Indigenous forms of address are integral to the language and cultural identity of a society. Furthermore, they are indispensable in the preservation of the language and culture of any society. Ignoring the use of these forms of address can lead to language shift or even extinction. This... [...] Read more

Abstract: This study examines the use and perception of taboo language in Tshivenḓa-speaking communities, with a focus on how cultural norms, social expectations, and digital communication shape linguistic behaviour. The aim is to explore the social and generational dynamics influencing taboo expressions, particularly in the context of evolving communication norms brought about by modernisation and social media. Rooted in Sociolinguistic Theory, the... [...] Read more

Abstract: The paper foregrounds linguistic and cultural hybridity as a master trope in the advertising space of Lesotho. Kraidy and Yazdiha’s postulations of hybridity together with the transformationalists view of globalisation and the Communication Accommodation Theory (CAT) provide the theoretical footing for the study. It is a qualitative study with data drawn from a total of seventeen adverts from the advertising space of Lesotho. A modification... [...] Read more

Abstract: The present study evaluated faculty and student perceptions of the challenges and benefits of intercultural and multicultural education in EFL college classrooms. Using the descriptive approach through survey, the study further investigates the benefits and barriers to inter/multicultural education in Egypt and Saudi Arabia, including content integration, acculturation pedagogy, and the incorporation of cultural knowledge in English as a... [...] Read more

Abstract: The internationalisation of higher education institutions is mainly focused on mobility programs.  Increasingly programs try to improve the intercultural learning of their students through internationalising their curriculum and assessing their intercultural experiences. The purpose of this research was to evaluate the acquisition of intercultural competence and professional skills of higher education students during a specific short Erasmus+... [...] Read more

Abstract: This paper examines the recent emergence of visions of globalised virtual communities who inhabit graphical versions of cyberspace implemented on the Internet. Often it is claimed that geography, nationality, 'race' and gender (are) no longer matter in these novel domains. In regard to the contemporary debates over the nature of intercultural communication, the paper considers how human communication is envisaged in these so-called... [...] Read more

Abstract: In the context of increasing globalisation and workforce diversity, organisations face growing challenges in fostering effective intercultural communication, collaboration, and cohesion among employees from varied cultural backgrounds. Poor intercultural communication can lead to conflict, misunderstanding, and decreased organisational performance. This study aims to propose a comprehensive Intercultural Communication Management Framework... [...] Read more

Abstract: Certain typical elements of ancient Egyptian culture have already become particularly symbolically charged. Even today, this sort of fascination for ancient Egypt and its relevant things still exists. Many different showing examples about ancient Egyptian culture in a variety of domains around the world demonstrate people’s continued interest in it. This article discusses a song which was composed by Jay Chou, titled “Snake Dance”, and as a... [...] Read more

Abstract: Globally, universities are tremendously pressurised to improve throughput rates, intercultural proficiency, and academic transformation. However, at some universities, educators often neglect the ICC component in EL2 teaching. This article analyses the feasibility of integrating the ICC component into the EL2 courses, to enhance curricula decolonisation, intellectual and cultural freedom in South African universities. From a socio-cognitive... [...] Read more

Abstract: This paper focuses on the understanding of visual rhetorical figures as they appear in today’s globalized advertising. A sound theoretical model (i.e., Phillips and McQuarrie 2004) is first reviewed to select a good representative sampling (i.e., 9 advertisements) of the behaviour domain measured. Then, a population of 60 English language students are questioned regarding these 9 advertisements. This study uses a combined methodology,... [...] Read more

Abstract: This paper is a continuation of the discussion of the results of a series of studies (n=465) in which low levels of intercultural interaction between Japanese and international students were observed. While the analysis of the data in the studies was conducted at a micro level and has been completed, the perspective of the current paper is at a macro level. The low levels of intercultural interaction is a matter of great concern because young... [...] Read more

Abstract: This paper introduces the general scope and background of a doctoral research project on cultural mediation in business encounters mediated by an interpreter, and aims to show how the interpreter’s intercultural sensitiveness and competence can lead to better understanding between the two parties. The growing number of intercultural encounters that has followed globalisation and major immigration flows has led to rising interest in... [...] Read more

Abstract: With a steady growth in globalisation, many universities increasingly invest in their human capital by training employees to meet the demands of organisational diversity, to become culturally flexible and adaptable in multicultural contexts. Internationalisation is an important part of a university’s economic, academic and cultural vitality, and this is true at Massey University in Aotearoa New Zealand. In order to proactively build the... [...] Read more

Abstract: The significant globalisation and post-apartheid challenges faced by managers in international organisations in South Africa are well known. Coping with transcultural conflicts is one of the major challenges. The aim of this article is to assess managerial values and their occurrence in transcultural conflicts in the international automotive organisation in South Africa. The Schwartz Value Model is used as theoretical background. This... [...] Read more

Abstract: The complexity of the challenges in global marketing communications which concern technology products arise from e.g. geographical variations, trends in globalisation and the evolutionary changes of technologies. In response to this complex environment multinational companies need to find a balance between adaptation and standardisation to achieve effective advertising. We explore linguistic cues used to address the consumer in standardised... [...] Read more

Abstract: In this article I will argue that the globalisation process has carried two major implications for intercultural communication research: 1) It has provided a new target group; professional practitioners in multiethnic societies. 2) It has made 'cultural identity' one of the most important concepts in intercultural research. The challenge for intercultural research today is to provide analytical tools for the practitioners - tools which are... [...] Read more

Abstract: Intercultural competence is essential in a globalized business environment, where successful cross-border transactions rely on effective cross-cultural communication. Interactions between US customers and Filipino customer service representatives (CSR) in call centers are one example where intercultural competence is required. This study examines the use of counter-expectancy expressions in call center complaint calls by American consumers... [...] Read more

Abstract: This sociolinguistic study explores the power dynamics reflected in Tshivenḓa heritage forms of address in the Vhembe District, Limpopo Province, South Africa. Power dynamics refer to the ways in which power is distributed, exercised, and negotiated within social relationships, organisations, and broader societal structures. They encompass how authority is allocated, how individuals or groups assert influence, and how power shifts or is... [...] Read more