Abstract: Hall's encoding/decoding model has been widely used in mass media, but its potential in social media studies has not been explored thoroughly. To this end, this paper aims to broaden the fundamental principles and assumptions of the model and apply them to audience engagement and interaction in constructing cultural meaning through social media. By analysing the YouTube channel of Liziqi (Vlogger), this study adopts a two-stage content... [...] Read more

Abstract: In this article I will consider the discussion on the educational system in Bolivia. Education is a potentially powerful way of communication. The educational reform of 1994 was a radical reform making it possible for the Indigenous peoples to receive education in their native languages. Nevertheless the government of Evo Morales abolished it as soon as they were in position, starting the process of making a new law with the slogan... [...] Read more

Abstract: There has been considerable interest in subtitling strategies in the translation of cultural references. However, there is a lack of studies on subtitling in the Chinese context. The purpose of this study is to compare the subtitling strategies used by fansubbers and official subtitlers when dealing with cultural references in translated Mandarin subtitles. The results showed that 228 cultural references had been found in the two films: The... [...] Read more

Abstract: The current study looks at the metaphors for rocks in Isabella Hammad's novel The Parisian (2019 ). It seeks to demonstrate how Isabella Hammad employs rock analogies to describe and provide an understanding into her characters, Midhat, Jamil, and Fatima. Midhat, who studied abroad, has a hyphenated identity and is portrayed as a compromise—less resistant, delicate, and adaptable. The inverse of the properties of the rocks/stones. The other... [...] Read more

Abstract: In this paper I identify key features of communication and then ask in what ways power is a feature of intercultural communication. I discuss this by making use of key concepts from postcolonial theory: Empire, marginalisation and hybridity. Secondly, I discuss how the understanding of intercultural communication practice and theory should be informed by ethical considerations. I argue the presence of Empire puts a moral obligation on the... [...] Read more

Abstract: This study examines Pearl S. Buck’s English translation of Shui Hu Zhuan (All Men Are Brothers) through a contextual, paratextual, and textual lens, with particular focus on her ideological positioning as a Western female translator depicting Chinese women. Grounded in postcolonial feminist theory, the research aims to explore how Buck’s bicultural identity and ideological stance influenced her translation choices, especially in the... [...] Read more