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Open Access Article Intercultural Communication

How Do Chinese Street Food YouTubers Robustly Communicate Cross-Cultural Tourism Destination?

Zinggara Hidayat, Sansan Lestari Suwarno, Jane Marcella

49-69

Abstract Views : 3035

Download :745

10.36923/jicc.v24i2.556

Abstract: : The street food content of YouTubers is an intercultural communication message to promote Chinese culture to viewers around the world. This article aims to analyze cross-cultural interactivity in physical and online intercultural communication. The research uses a qualitative content analysis method continuously produced by non-Chinese-speaking YouTubers to communicate original Chinese culture to viewers outside China. The sample... [...] Read more

Open Access Article Linguistics and Language

Domestication and Foreignisation in Translation Studies: A Bibliometric Analysis of WoS Core Journal Articles

Gang An

13-22

Abstract Views : 14071

Download :3725

10.36923/jicc.v24i4.933

Abstract: Translation plays a vital role in globalisation by acting as a bridge of cross-cultural communication. The current study investigated 232 published Web of Science (WoS) core journal articles on domestication and foreignisation concepts in translation studies in the past two decades through bibliometric analysis. Specifically, the evolution of the concepts with major research trends, burst detection, keyword timelines, and citation networks is... [...] Read more

Open Access Article Intercultural Communication

Acculturation challenges that confront Sudanese former refugees in Australia

Aparna Girish Hebbani, Levi Obijiofor , Helen Bristed

1-15

Abstract Views : 636

Download :351

10.36923/jicc.v12i1.581

Abstract: This study investigated acculturation challenges that Sudanese former refugees faced as a consequence of settling in South-East Queensland, Australia. A total of 28 females and 11 males participated in focus groups. The findings indicate that both women and men face acculturation issues relating to successful settlement. The women were particularly challenged by low English language proficiency and parenting issues, while the men... [...] Read more

Open Access Article Intercultural Communication

Face and Identity in Intercultural Conflict Management

Min Hou

88-96

Abstract Views : 7033

Download :2487

10.36923/jicc.v23i2.55

Abstract: Face negotiation theory has been an influential theory of intercultural conflict management. However, as a theory of functional approach, it has limitations in analyzing dynamic conflict management process. Using repeated episodic interviews, this paper attempts to combine this theory with Spencer-Oatey’s (2007) face and identity model as well as post-structural perspectives of identity to analyze the dynamic and complicated conflict... [...] Read more

Open Access Article Special Collections Globalisation or Glocalisation? Intercultural.....

I wish that I could have friends: The Intercultural Friendship Experience of Omani Students at US Universities

Mohammed Juma Alkharusi, Reynaldo Gacho Segumpan

28-42

Abstract Views : 2628

Download :627

10.36923/jicc.v24i1.274

Abstract: The domain of intercultural friendships between international and host national students represents a pivotal aspect of international higher education and intercultural communication. In response to the evident research gap within this realm, we conducted a phenomenological inquiry to explore how eight Omani students establish friendships with US host students and the factors that might either facilitate or impede these intercultural... [...] Read more

Open Access Article Linguistics and Language

Unveiling Discursive Strategies and Ideologies: A Critical Analysis of Migration Discourse in Turkish Newspapers

Awham Rashid Mohammed

58-69

Abstract Views : 2445

Download :585

10.36923/jicc.v24i3.848

Abstract: The portrayal of migrants in the media is frequently shaped by a variety of discursive strategies aimed at influencing public perception. This study examines the discursive strategies employed by two prominent Turkish newspapers, Daily Sabah and Duvar , and the underlying ideologies that drive the selection and utilization of such strategies. The theoretical framework guiding this study draws upon Reisigl’s (2017) model, providing a... [...] Read more

Open Access Article Intercultural Communication

Influences of Native Culture and Language on Intercultural Communication: the Case of PRC Student Immigrants in Australia

Mobo C F Gao

1-15

Abstract Views : 499

Download :293

10.36923/jicc.v2i2.376

Abstract: The paper is a discussion of verbal and non-verbal communication issues encoutered by the People’s Republic of China (PRC) students as immigrants in Australia. It is based on a large survey study as well as interview studies of PRC students who were granted residence status by the Australian government after the 1989 Tiananmen events. When immigrants initially live in a society which is culturally different, their own culture is still with... [...] Read more

Open Access Article Communication

How Muslim Students Perceive Australia and Australians: A National Survey

Abe Ata

1-11

Abstract Views : 426

Download :335

10.36923/jicc.v16i2.716

Abstract: Outlined below are selected results of a 5 year long national survey which Dr Abe Ata was commissioned to carry out in Australia. The survey investigated the knowledge, values and attitudes of 430 Year 11 and 12 Muslim students in 10 Muslim High schools towards the mainstream Australian society. The percentage of female participant students (57) was slightly higher than male students (43). Almost the entire sample (93) declared themselves to... [...] Read more

Open Access Article Intercultural Communication

Professional Communication in Asia/Pacific Organisations: A Comparative Study

Bill Ticehurst, Cal W. Downs

1-08

Abstract Views : 376

Download :201

10.36923/jicc.v1i2.367

Abstract: This paper addresses the role of professional communication in manufacturing organisations in Australia, Thailand and Korea. Professional communication is seen as intentional communication that has the objective of achieving strategic goals within organisational or professional contexts. Within this view, practitioners need to consider communication as a core organisational process, be able to link communication with organisational outcomes... [...] Read more

Open Access Article Communication

Campaigning and Mass Self-Communication

Maarten Rikken

1-15

Abstract Views : 427

Download :213

10.36923/jicc.v15i2.697

Abstract: This article explores the effects of the public’s capacity to create, distribute, and selectively consume content and information (termed mass self-communication) on non-governmental campaigns (NGC). These effects are explored using two campaigns from different communication environments: the 2011 Australian Ban Live Export campaign (BLEC) that targeted live animal exports to Indonesia and the 1997 International Campaign to Ban Landmines’... [...] Read more

Open Access Article Intercultural Communication

Vietnamese Perceptions of (Im)politeness through Their Narratives of Medical Encounters with Native English-Speaking Doctors during Postgraduate Study abroad

Dr. Pham Thi Hong Nhung, Thai Thi Thanh Tuyen

34-46

Abstract Views : 1560

Download :747

10.36923/jicc.vi.1259

Abstract: This study examines how Vietnamese postgraduate students interpret (im)politeness during clinical consultations with doctors in English-speaking countries. Drawing on narrative reflective reports from 14 Vietnamese university academics who completed their doctoral studies in TESOL and Applied Linguistics abroad, the research analyzes participants’ retrospective accounts of critical medical encounters in which they evaluated native... [...] Read more

Open Access Article Communication

Trend Research Of Rural Broadcasting On Communication Science Based On Bibliometric Approach

Dian Wardiana Sjuchro

33-44

Abstract Views : 2630

Download :797

10.36923/jicc.v23i1.110

Abstract: Rural broadcasting is an important tool for providing development-focused messages to rural populations. Research on this topic is necessary for creating informed proposals for rural broadcasting legislation. According to a bibliometric study by Evangelos M. Pallis of Hellenic Mediterranean University, the most common sources of research on rural broadcasting are M/C Journal, IEEE Transactions on Broadcasting, and Media Culture & Society... [...] Read more

Open Access Article Intercultural Communication

Challenges of Chinese Students In Intercultural Communication: A Systematic Literature Review

Chenjie Yang, Popov V., H.J.A. Biemans, Jifang Liu

1-16

Abstract Views : 6375

Download :1675

10.36923/jicc.v25i1.993

Abstract: The purpose of this study is to understand students' successful experiences in intercultural communication, this study systematically reviewed the challenges Chinese students face in intercultural communication, the strategies used to address these challenges—including coping strategies and interventions—and the impact and outcomes of their implementation. Following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses... [...] Read more

Open Access Article Intercultural Communication

The Significance of Postcolonial Studies for The Cognitive, Socio-Affective, And Procedural Objectives In Multicultural Foreign Language Teaching

Volker Raddatz

100-108

Abstract Views : 1576

Download :296

10.36923/jicc.v24i1.561

Abstract: The study of postcolonial literature and culture corresponds with recent developments in the didactics of foreign language teaching at the advanced secondary school level and, for that matter, at the university level as well. This article aims to highlight three significant interfaces connecting postcolonial and didactic discourse. Firstly, the challenge posed by the "center" to the "periphery" implies a radical change in perspective and... [...] Read more

Open Access Article Intercultural Communication

Acculturative Stress and Socio-Demographic Influences: A Comparative Study of Asian and African International Students in China

Flemmings Fishani Ngwira, Hanna Yeshinegus Adamseged, Wellman Kondowe

191-199

Abstract Views : 1429

Download :633

10.36923/jicc.v24i4.990

Abstract: International students often face challenges in adapting to new living and learning environments. This study investigated the levels of acculturative stress and its contributing factors among Asian and African international students in five internationally recognized universities in Wuhan, Hubei. A total of 243 students participated in the study, completing a questionnaire based on an adapted version of the Acculturative Stress Scale for... [...] Read more

Open Access Article Intercultural Communication

Communication Type In Trial: Ethnography Communication In Indonesian Criminal Courtroom Process

Aan Widodo

156-167

Abstract Views : 1224

Download :395

10.36923/jicc.v24i3.891

Abstract: The purpose of this study is to explore and describe the levels of communication that occur during criminal trials, specifically focusing on the indictment, examination, prosecution, and verdict hearings. Employing a qualitative approach, this research utilizes Dell Hymes' ethnography of communication framework to analyze courtroom interactions. Data were collected through interviews with nine informants and observations of trials at the... [...] Read more

Open Access Article Special Collections Globalisation or Glocalisation? Intercultural.....

Superficial Causes of AUM Theory Affect Uncertainty and Anxiety among Students in a High-Context Culture

Hui Wen Sun, Norliana Hashim, Jen Sern Tham , Rosmiza Bidin , Zhenyi Li

120-132

Abstract Views : 2966

Download :844

10.36923/jicc.v23i4.235

Abstract: International students in Malaysian universities face uncertainty and anxiety toward a multi-new culture, a must-encountered cultural shock. This study investigated the relationship between superficial causes of AUM theory and uncertainty and anxiety in a high-context culture. In this study, 388 international students from different faculties were chosen through a method called stratified random sampling, which sampled two public universities... [...] Read more

Open Access Article Intercultural Communication

Parent-child Engagement and Dissonance in Refugee Families Resettling in Brisbane, Australia

Val Colic-Peisker, Nigar G. Khawaja, Aparna Hebbani

44-58

Abstract Views : 627

Download :210

10.36923/jicc.v20i3.311

Abstract: This Australian-based study examined demographic and psychosocial factors associated with refugee parents’ communication with their children. Refugee parents (n = 222) from Ethiopia, Congo, and Myanmar took part in a survey. Logistic hierarchical analysis showed that parents with a higher level of acculturation were more engaged in meaningful and positive communication with their children. Parents’ acculturative stress increased their... [...] Read more

Open Access Article Intercultural Communication

An Analysis of Skype Exchanges for Promoting Intercultural Learning and Understanding Among University Language Students

Colette Mrowa-Hopkin

92 - 108

Abstract Views : 997

Download :743

10.36923/jicc.v22i1.30

Abstract: This paper reports on a project designed to promote intercultural learning and understanding between language students across three universities in Australia, Mexico and Germany. It examines students’ self-recorded Skype exchanges and assesses them within the debate over the inclusion of interculturality in language learning and teaching. By examining the negotiation of meaning that occurs between exchange partners, the study highlights the... [...] Read more

Open Access Article Intercultural Communication

Has The Cat Got Your Tongue? Second Language Factors in Intercultural Difficulty Management

Min Hou, Howard Nicholas, Keith Simkin

1-13

Abstract Views : 457

Download :163

10.36923/jicc.v12i1.587

Abstract: Previous intercultural communication research has relatively underplayed the influence of second language factors. This underplaying arises for three reasons: 1) the over-emphasis on the influence of cultural differences in intercultural communication; 2) the prevalent assumption that communication style in intercultural communication is the same as that in intra-cultural communication; 3) the dominant (post-) positive research approach in... [...] Read more

Open Access Article Intercultural Communication

Examining Singaporean Students’ Perceptions of Quality Interaction with International Students During an Intercultural Communication Course

Blake Hendrickson

70-82

Abstract Views : 3560

Download :402

10.36923/jicc.v25i1.1043

Abstract: This investigation identifies contextual characteristics associated with meaningful intercultural interactions between domestic students enrolled in a 13-week intercultural communication course and international students. After participating in an international student welcome and games event and three cultural encounters, domestic students completed post-activity reflection surveys that included a quality intercultural interaction scale and... [...] Read more

Open Access Article Special Collections Intercultural Communication And Professional Practice...

Developing Intercultural Competence in International Education: A Qualitative Study of Training Needs in Spanish SMEs

Marina AguarelesmBautista, Almudena Nevado-Llopis, Maria Luisa Sierra-Huedo

135-148

Abstract Views : 950

Download :247

10.36923/jicc.v25i4.1266

Abstract: The international education sector requires professionals to collaborate daily with culturally diverse colleagues, clients, and partner institutions. While this diversity enriches organizational practice, it also generates recurring communication challenges that demand strong intercultural competence. In many Spanish small and medium-sized enterprises (SMEs), however, such competence is developed informally, without systematic training or... [...] Read more

Open Access Article Cultural Studies

Implementation of Cultural Values of Traditional Houses in Learning

Malkisedek Taneo, Aleksius Madu

14-27

Abstract Views : 2967

Download :730

10.36923/jicc.v23i3.157

Abstract: This study aims to the identification of cultural values contained in the Mbaru Niang traditional house as a guide in the life of the Wae Rebo community, which can be applied to learning. The methods of this research are qualitative, using an ethnographic approach, which can be applied in learning so that an in-depth description and analysis of cultural values is obtained. Data collection by interview guidelines, observation, and... [...] Read more

Open Access Article Intercultural Communication

The Silent Signal: A Mirror Leadership and Intercultural Communication Beyond Strategic Boundaries

Muhammad Atif Bashir, Saeed Banihashemi, Muhammad Taimoor, Mohammad Fakhrul Islam, Katalin Szabó

115-130

Abstract Views : 304

Download :159

10.36923/jicc.v26i1.1328

Abstract: The post-pandemic work environment has intensified emotional strain, hybrid-work fatigue, and cognitive disengagement, making it increasingly difficult for leaders to sustain trust and authentic engagement in diverse, digitally disrupted teams. Existing leadership models emphasize cognition and behavior but overlook the real-time emotional, relational, and physiological processes that shape contemporary managerial dynamics. This study... [...] Read more

Open Access Article Linguistics and Language

Headlines and Hegemony: Unraveling Ideological Narratives in Arab and Western Media's Portrayal of Arab Women

Bushra Sabah, Azianura Hani Shaari, Ashinida Aladdin

82-94

Abstract Views : 2320

Download :863

10.36923/jicc.v23i4.315

Abstract: This study investigates the ideologies and strategies used in the news discourse on Arab women. Initially, it aims to analyze the macro strategies and then highlights the micro strategies used to achieve the macro strategies proposed by van Dijk. It also identifies the ideologies of the selected newspapers regarding Arab women. Four newspapers were selected: the Washington Post, Daily Mail, Arab newspaper, and Gulf Times. The findings reveal... [...] Read more

Open Access Article Intercultural Communication

Integrating Intercultural Communication and Religious Tourism: A Phenomenology Study of Cultural Worship at Loang Baloq Tomb, Indonesia

Betty Tresnawaty, Enok Risdayah

116-131

Abstract Views : 2110

Download :684

10.36923/jicc.v25i2.1100

Abstract: This study explores the lived experiences of religious tourism and intercultural communication at the Loang Baloq Tomb in West Lombok, Indonesia—a sacred site where spiritual pilgrimage and local cultural practices converge. Using a phenomenological approach, the research investigates how visitors, caretakers, and community members interact, perform rituals, and make meaning within a shared sacred environment. Drawing on interviews with 25... [...] Read more

Open Access Article Intercultural Communication

When East Meets West: Polish Business Communication from a Cross-Cultural Perspective

Hanna Bulawka, Joanna Molek, Julita Wozniak

97-108

Abstract Views : 6173

Download :1345

10.36923/jicc.v23i2.188

Abstract: This paper investigates how foreign nationals living and working in Poland evaluate Polish colleagues’ communication in English and its effectiveness in international business. It identifies features of linguistic behaviour attributed to Polish business interactions. Five dimensions of cultural variability (directness, emotionality, power distance, confrontation, critical evaluation) are used as benchmarks and offer an observational framework... [...] Read more

Open Access Article Intercultural Management

The Strategic Role of Artificial Intelligence in Overcoming Intercultural Barriers for SME Internationalization: A Systematic Literature Review

Israr Ahmad

148-163

Abstract Views : 3000

Download :1434

10.36923/jicc.v25i2.1065

Abstract: In the era of digital globalization, small and medium-sized enterprises (SMEs) are increasingly challenged by intercultural communication barriers as they expand into international markets. Simultaneously, advancements in artificial intelligence (AI) offer unprecedented opportunities to overcome such barriers by enhancing linguistic, cultural, and behavioral adaptation. This systematic literature review integrates findings from 131 studies at... [...] Read more

Open Access Article Special Collections Intercultural Communication And Professional Practice...

The Development of International Students’ Career Competencies Through Language Learning

Katrine Sonnenschein, Dr. Ragnhild Wiik

14-22

Abstract Views : 1448

Download :360

10.36923/jicc.vi.1231

Abstract: A large number of international students consider pursuing a career in Norway after completing their studies in the country. This study investigated the significance of learning Norwegian for international business school students’ career competencies in relation to working in Norway. A qualitative approach was employed, using semi-structured individual interviews and thematic analysis. The sample comprised 15 first-year international... [...] Read more

Open Access Article Organizational Culture

The Impact of Human Capital on a Company's Value: A Cross - Cultural Study

Amjad S. Al-Delawi, Manaf Raewf, Alaa S.Jameel

24-32

Abstract Views : 2726

Download :832

10.36923/jicc.v23i1.53

Abstract: Human resource culture is the only attempt to determine the cost and value of the company's HR in terms of expenditures incurred through employment, social welfare culture, communication, training, development, and compensation. This study aims to look into the impact of human capital on a company's value. Using a purposive sampling method, both market capitalization and total assets were used to determine... [...] Read more

Open Access Article Intercultural Communication

Communication in product development in an alliance setting

Sten Jönsson, Anders Edström, Urban Ask

1-15

Abstract Views : 376

Download :218

10.36923/jicc.v1i1.351

Abstract: This paper deals with communication across functional and cultural borders in product development in an alliance context. It shows how the multiple levels of co-ordination in an alliance increase complexity. Product development takes place in meetings in a nexus of meetings. Communication is studied by the use of video. Sequences from such recordings are played back to participants who assist in the interpretation of communicative situations.... [...] Read more

Open Access Article Intercultural Communication

Digital Stress and Psychological Outcomes in Digital Natives and Digital Immigrants: A Systematic Literature Review

Yining Liu, Mohd. Khairie Ahmad

1-18

Abstract Views : 1225

Download :894

10.36923/jicc.v26i1.1202

Abstract: This SLR was conducted in the field of digital communication in the specific context of intercultural communication. The main purpose of this SLR was to assess studies on psychological outcomes, anxiety, self-efficacy, and social media fatigue (SMF) among digital natives and digital immigrants who use social media and experience social media overload (SMO). Unlike meta-analyses, which statistically combine effect sizes, the present study was... [...] Read more

Open Access Article Intercultural Communication

Perceived challenges living and integrating into Finnish society: A study among immigrants in Finland

Elvis Nshom, Shomaila Sadaf, Ilkhom Khalimzoda

31-42

Abstract Views : 4965

Download :1006

10.36923/jicc.v22i3.82

Abstract: The number of immigrants living in Finland has significantly increased since the 1990s. It can be challenging to live and integrate into a new society. This study explores the challenges immigrants face living and integrating into Finnish society. Drawing on data collected from 103 immigrants living in Finland, this study shows that the challenges immigrants face integrating into Finnish society can be classified into four main categories:... [...] Read more

Open Access Article Intercultural Communication

Journalistic Tactic and Intercultural Deficit: Post-publication Audience Engagement in a Finnish News Case Study

Ilkhom Khalimzoda, Shomaila Sadaf, Sanne van Oosten

131-144

Abstract Views : 1307

Download :365

10.36923/jicc.v25i1.1025

Abstract: This study examines audience interaction under a Finnish news article on Facebook, scrutinizing the influence of clickbait headlines and their contribution to Intercultural divisions. Utilizing positioning theory and the concept of ‘othering,’ the research enriches our comprehension of media framing, post-publication gatekeeping, and audience conduct in the digital realm. The comment analysis indicates that the audience primarily reacts to... [...] Read more

Open Access Article Education Intercultural Communication

Interculturality In Universities: Identity, Experiences And The Impact of Beca 18 on Bilingual Students

Yuri Reina Marín, Einstein Sánchez Bardales, Omer Cruz Caro, Angelica María Carrasco Rituay,...

140-155

Abstract Views : 1617

Download :708

10.36923/jicc.v24i3.953

Abstract: Financial incentives play a crucial role in the bilingual intercultural education of university students; therefore, this study aims to analyze the impact that Beca 18 has on bilingual university students from an intercultural approach. The study uses a qualitative approach, employing the interview technique, conducted with students from the Toribio Rodríguez de Mendoza National University of Amazonas and the Fabiola Salazar Leguía National... [...] Read more

Open Access Article Intercultural Communication

A Cross-Cultural Analysis of Graduation in Editorials: Force and Focus in Saudi and American Persuasive Discourse

Mohammed Ahmed Mohammed Alzahrani

12-24

Abstract Views : 77

Download :15

10.36923/jicc.v26i2.1423

Abstract: This study presents a contrastive analysis of the Graduation subsystem within Appraisal Theory, examining the strategic deployment of Force and Focus resources in newspaper editorials from two sociocultural contexts: Saudi Arabia (Asharq Al-Awsat, Arabic) and the United States (The New York Times, English). While existing Appraisal research has largely emphasized Attitude and Engagement, the role of Graduation in shaping persuasive discourse... [...] Read more

Open Access Article Linguistics and Language

Global English versus local language during a sojourn abroad: A narrative study

Anna Szczepaniak-Kozak, Emilia Wąsikiewicz-Firlej, Hadrian Lankiewicz

53-63

Abstract Views : 3070

Download :720

10.36923/jicc.v22i2.58

Abstract: This paper investigates the interplay between language and intercultural communication with a special focus on the importance of working knowledge of foreign languages other than English for a satisfactory experience during longer sojourns abroad. Its authors present a revised understanding of the role of lingua franca English and a local language (here Polish) in intercultural relationships, especially the crucial influence of local... [...] Read more

Open Access Article Intercultural Communication

Re-Examining The Validity of Hofstede's Power Distance Dimension: A Cross-Cultural Comparison of Organizational Employees In Four Countries

Jung-Soo Yi

103-114

Abstract Views : 505

Download :313

10.36923/jicc.v26i1.1312

Abstract: The present study examines the contemporary validity and applicability of Hofstede's power distance dimension. Since the introduction of Hofstede's cultural value framework in the early 1980s, cultural, social, political, and commercial relationships among countries have undergone substantial transformation. These changes may have influenced how individuals perceive and enact power relations across intercultural contexts, making a... [...] Read more

Open Access Article Cultural Studies

Respect For Race and Culture In a Modern Feminist Society: An Analysis of Beauty Product Advertising Messages on Instagram

Zinggara Hidayat, Amanda Lasha Budiman, Yudi Pratama, Shinta Mursiati Annisa, Desri F. N....

82-94

Abstract Views : 3596

Download :1142

10.36923/jicc.v23i2.114

Abstract: This research aims to analyze how beauty brands communicate their messages through Instagram advertisements and determine whether Indonesian beauty standards have changed. This research uses a qualitative approach because it is still uncommon for a qualitative approach that analyzes how and why messages are formulated in beauty advertising. This research also uses a semiology analysis method to explore the meaning of communication messages... [...] Read more

Open Access Article Communication

The Mediating Role of Normative Beliefs about Aggression on the Relationship between Violent Digital Games and Students’ Aggressive Behaviour

Mohammad Eneizat, Obaidah Alrababah, Mikhled Alnawafah

1-10

Abstract Views : 2444

Download :563

10.36923/jicc.v24i3.800

Abstract: Many adolescents are exposed to violent content in digital games due to their widespread use. Aggression among students is becoming more common throughout the world, including in Jordan. In light of this, the study explored how exposure to violent digital games influences students' aggression. Normative beliefs about aggression (NBAA) are also discussed based on the prediction that this variable mediates the relationships between violent... [...] Read more

Open Access Article Education Intercultural Communication

The Role of Liberal Arts Courses on Students’ Multicultural Attitude And Entrepreneurial Motivation In The Tourism Sector

Hongyu Chen, Yaoping Liu, Wannaporn Siripala, Junaidi Junaidi

116-126

Abstract Views : 1030

Download :378

10.36923/jicc.v25i3.1207

Abstract: China is a culturally diverse country with a significant population of ethnic minority groups. In recent years, the government has emphasized tourism as a strategic tool for fostering education and entrepreneurial awareness, particularly among Generation Z. This study aims to investigate the extent to which liberal arts courses influence students’ multicultural attitudes and entrepreneurial motivation in the tourism sector. The research... [...] Read more

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