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Open Access Article Communication

Exploring Cultural Meaning Construction in Social Media: An Analysis of Liziqi's YouTube Channel

Jingfang Li, Hamedi Mohd Adnan, Jiankun Gong
01-12
Abstract Views : 9512
Download :4536
10.36923/jicc.v23i4.237

Abstract: Hall's encoding/decoding model has been widely used in mass media, but its potential in social media studies has not been explored thoroughly. To this end, this paper aims to broaden the fundamental principles and assumptions of the model and apply them to audience engagement and interaction in constructing cultural meaning through social media. By analysing the YouTube channel of Liziqi (Vlogger), this study adopts a two-stage content... [...] Read more

Open Access Article Cultural Studies

Sustainable Digital Conservation of Local Performing Arts: A Model for Preservation, Innovation, and Audience Engagement

Long Cai, Ratanachote Thienmongkol, Ruethai Nimmoi
140-154
Abstract Views : 1497
Download :650
10.36923/jicc.v25i3.1174

Abstract: This study aimed to investigate how digital technology integration, community participation, and innovation in performance formats influence the sustainable digital conservation of local performing arts, with a specific focus on Choy Li Fut martial arts. It also explored the mediating role of perceived authenticity and the moderating effect of digital literacy in enhancing preservation effectiveness and audience engagement. A quantitative... [...] Read more

Open Access Article Intercultural Communication

News Media Coverage of The South African BRICS Summit Through Indigenous Languages: A Framing Analysis of SABC Mafhungo X Account

Fulufhelo Oscar Makananise
17-28
Abstract Views : 4155
Download :601
10.36923/jicc.v25i1.1006

Abstract: For several decades, the use of the internet to frame stories has posed significant challenges for conventional media houses globally, including in South Africa. Moreover, what remains largely unexplored is the impact of using Indigenous languages to cover international events on social media platforms in South Africa. To address this research gap, this study examines the framing strategies employed by the South African Broadcasting... [...] Read more

Open Access Article Intercultural Communication

Journalistic Tactic and Intercultural Deficit: Post-publication Audience Engagement in a Finnish News Case Study

Ilkhom Khalimzoda, Shomaila Sadaf, Sanne van Oosten
131-144
Abstract Views : 1499
Download :452
10.36923/jicc.v25i1.1025

Abstract: This study examines audience interaction under a Finnish news article on Facebook, scrutinizing the influence of clickbait headlines and their contribution to Intercultural divisions. Utilizing positioning theory and the concept of ‘othering,’ the research enriches our comprehension of media framing, post-publication gatekeeping, and audience conduct in the digital realm. The comment analysis indicates that the audience primarily reacts to... [...] Read more

Open Access Article Intercultural Communication

From Perceived Rise To Increased Visibility: Intercultural Communication And Visibility Regimes of School Bullying In Kazakhstan

Yermek Buribayev, Zhanna Khamzina
84-92
Abstract Views : 889
Download :544
10.36923/jicc.v26i1.1377

Abstract: Recent public debates in Kazakhstan increasingly frame school bullying as a growing problem. This study examines how this perception of increase is produced and interpreted within a bilingual Kazakh–Russian communicative context. Drawing on a qualitative corpus collected in 2025—comprising 18 focus group discussions, 100 semi-structured expert interviews, and 154 pre-discussion questionnaires—the study traces communicative repertoires and... [...] Read more

Open Access Article Intercultural Communication

How Do Chinese Street Food YouTubers Robustly Communicate Cross-Cultural Tourism Destination?

Zinggara Hidayat, Sansan Lestari Suwarno, Jane Marcella
49-69
Abstract Views : 3569
Download :1073
10.36923/jicc.v24i2.556

Abstract: : The street food content of YouTubers is an intercultural communication message to promote Chinese culture to viewers around the world.  This article aims to analyze cross-cultural interactivity in physical and online intercultural communication. The research uses a qualitative content analysis method continuously produced by non-Chinese-speaking YouTubers to communicate original Chinese culture to viewers outside China. The sample... [...] Read more

Open Access Article Cultural Studies

Persuasive Strategies In Advertisements on An Online Sales Platform: A Cultural Analysis In The Jordanian Context

Esraa Hantouleh, Sumaya Daoud, Marwan Jarrah
170-180
Abstract Views : 1251
Download :727
10.36923/jicc.v25i4.1305

Abstract: This qualitative study investigates the persuasive strategies employed in 100 textual advertisements on OpenSooq, a major online sales platform in Jordan. Guided by Beebe and Beebe’s (2013) model of persuasive communication, the analysis examines how credibility, emotional, and logical appeals are discursively realized in Jordanian digital contexts. Using thematic coding supported by ATLAS.ti, the findings show a marked preference for... [...] Read more

Open Access Article Communication

Persuasive Strategies in Email Marketing: An Analysis of Appeal and Influence in Business Communication

Ghaleb Rabab'ah, Sane Yagi , Sharif Alghazo, Rima Malkawi
12-25
Abstract Views : 7725
Download :2050
10.36923/jicc.v24i2.839

Abstract: This study examines the employment of persuasive strategies in informational emails that market products and/or services, illustrating how these strategies influence target customers and persuade them to make purchases. A corpus of 850 emails, encompassing over a million words, was compiled and analyzed using a mixed-method approach that integrated both quantitative and qualitative measures. The emails were collected between 2020 and 2021.... [...] Read more

Open Access Article Linguistics and Language

Domestication and Foreignisation in Translation Studies: A Bibliometric Analysis of WoS Core Journal Articles

Gang An
13-22
Abstract Views : 15962
Download :4502
10.36923/jicc.v24i4.933

Abstract: Translation plays a vital role in globalisation by acting as a bridge of cross-cultural communication. The current study investigated 232 published Web of Science (WoS) core journal articles on domestication and foreignisation concepts in translation studies in the past two decades through bibliometric analysis. Specifically, the evolution of the concepts with major research trends, burst detection, keyword timelines, and citation networks is... [...] Read more

Open Access Article Communication Intercultural Communication

Incorporating Islamic Values Through Arabic Redubbing of the Animated Television Series "Detective Conan"

Linda S. Al-Abbas, Ahmad S Haider
41-56
Abstract Views : 3979
Download :1252
10.36923/jicc.v23i4.186

Abstract: Among the animated series that became very popular and witnessed tremendous success in the Arab world is the Japanese Detective Conan, which was first dubbed in 1998 and redubbed in 2013 to convey Islamic values. However, the re-dub did not attract wide viewership and remained infamous among the Arabic anime community. This study is an attempt to investigate the differences between the two versions with a particular emphasis on technical... [...] Read more

Open Access Article Communication

A Contemporary Adaptation of Shakespeare’s Plays in Al Bassam’s The Arab Shakespeare Trilogy

Muawiyah Yassin Bani Yassin, Nasaybah Awajan
45-56
Abstract Views : 4399
Download :645
10.36923/jicc.v25i1.1017

Abstract: This study examines Sulayman Al Bassam’s adaptations of Shakespeare’s Hamlet, Richard III, and Twelfth Night, analyzing how his reworkings critique political leadership in the contemporary Arab world and deconstruct the Western discourse on Islamic terrorism. Al Bassam utilizes the disruptive elements in Shakespeare’s original works to engage with issues of religious extremism, Western opportunism, and authoritarianism in Arab/Muslim... [...] Read more

Open Access Article Cultural Studies Linguistics and Language

A Corpus-based Evaluation of English-Mandarin Cultural References between Fansubbing and Official Subtitling

Yadan Zhang, Omer Hassan Ali Mahfoodh, Debbita Ai Lin Tan
109-119
Abstract Views : 2955
Download :738
10.36923/jicc.v24i1.291

Abstract: There has been considerable interest in subtitling strategies in the translation of cultural references. However, there is a lack of studies on subtitling in the Chinese context. The purpose of this study is to compare the subtitling strategies used by fansubbers and official subtitlers when dealing with cultural references in translated Mandarin subtitles. The results showed that 228 cultural references had been found in the two films: The... [...] Read more

Open Access Article Public Administration

An Intercultural Perspective on Subtitling Cultural Gaps for International Films: A Case of Fifteen Iranian Films

Saleh Sanatifar, Leelany Ayob
22-36
Abstract Views : 2993
Download :986
10.36923/jicc.v22i4.95

Abstract: Cultural products, particularly films, are considered tools for exporting and diffusing the culture of one society to another. Films selected for international festivals are a case in point. However, subtitling such films for an audience of other languages is a demanding task. This challenge may negatively impact the films' qualification, although they may technically and aesthetically be evaluated and ranked on top. The attraction of the... [...] Read more

Open Access Article Communication

Elements of Spiritual Leadership and its Relations to Leadership Communication in Imran Khan’s Speeches at International Forums

Muhammad Zammad Aslam, Norhafezah Yusof, Mohd. Khairie Ahmad
56-67
Abstract Views : 3720
Download :810
10.36923/jicc.v23i3.250

Abstract: The study employs Western spiritual leadership theories yet is supposed to be from an Asian-Pakistani perspective. Associating Imran Khan’s (IK) political communication with these spiritual leadership theories would transform them into the eastern-cum-Asian context. IK and other world leaders may communicate distinctively in public interaction. Because political/religious leaders in Pakistan frequently utilise religious references in their... [...] Read more

Open Access Article Intercultural Communication

The social neuroscience of persuasion approach to the religious intercultural communication: A conceptual evidence from Sidhwa’s novel ‘An American Brat’

Muhammad Zammad Aslam, Ahmad Alsharairi, Sami Hussein Hakeem Barzani, Rasha Alyaqoub, Norhafezah...
1-11
Abstract Views : 2202
Download :562
10.36923/jicc.v24i2.629

Abstract: The study aims to understand the influence of religio-cultural right-wing persuasion in intercultural communication, as exhibited in a novel representing Pakistani national culture and Parsee minority culture. The methodology involves directed qualitative content analysis of Bapsi Sidhwa’s novel “An American Brat,” using a conceptual model/framework adapting/extracting coding protocol from Morin and Renvoisé’s model to analyze communication... [...] Read more

Open Access Article Intercultural Communication

The Media’s Influence on Shaping Public Opinion during Martial Law

Yuriy Bidzilya, Yevhen Solomin, Viacheslav Shvets, Andrii Heletei, Hanna Hetsko
146-155
Abstract Views : 3458
Download :1259
10.36923/jicc.v24i4.979

Abstract: This article explores the role of various media in shaping public opinion during martial law in Ukraine. The study aims to evaluate the extent to which media influences public perception, unity, and societal response under the conditions of military conflict. The research methods employed include content analysis of mass media materials, sociological surveys, and graphic and comparative analyses to measure media impact. The study is based on... [...] Read more

Open Access Article Linguistics and Language

Linguistic and Semiotic Analysis of Memes with English and Arabic Humor Captions

Juhaina Maan Al-Issawi, Wajed Al Ahmad, Nasaybah Walid Awajan
115-133
Abstract Views : 5410
Download :2005
10.36923/jicc.v24i4.962

Abstract: This study aimed to examine memes from a linguistic and cultural perspective, focusing on humor expressed through English and Arabic captions in memes collected from Facebook and Instagram. Using a mixed-method approach that combined quantitative and qualitative methods, corpus linguistics was employed to collect 60 memes—30 Arabic and 30 English. The study sought to highlight the similarities and differences in the methods used to express... [...] Read more

Open Access Article Communication

Effect of Counter-Narratives and Credibility of Sources on Emotional Response: A Study of Instagram and WhatsApp Followers

Septiawan Santana Kurnia, Zulfebriges Rahman Zul, Doddy Iskandar Cakranegara, Sandi Ibrahim...
161-173
Abstract Views : 2117
Download :693
10.36923/jicc.v24i1.170

Abstract: In times of crisis, outbreaks, or pandemics, the dissemination of accurate information by the government becomes paramount. This study investigates the efficacy of governmental counter-narratives in addressing misinformation during the COVID-19 pandemic, specifically focussing on their impact on debunking various hoaxes. The study analyses the performance of the Jabar Saber Hoaks work unit, operated by the Regional Government of West Java... [...] Read more

Open Access Article Communication Cultural Studies

Audience Contradictions in the Negotiation of Controversial Cultural Media Content

Pilar Medina-Bravo, Miquel Rodrigo-Alsina, Frederic Guerrero-Solé
1-08
Abstract Views : 570
Download :265
10.36923/jicc.v18i2.760

Abstract: This paper analyses how people negotiate representations of other cultures in the media, in particular those traits that can be considered controversial in the sense of generating strong opinions and opposing stances. A news story about an Egyptian television channel run by Egyptian women journalists wearing the niqab (Maria TV) was used to stimulate debate in four focus groups. Although most of the participants initially criticized the... [...] Read more

Open Access Article Intercultural Communication

Communication Type In Trial: Ethnography Communication In Indonesian Criminal Courtroom Process

Aan Widodo
156-167
Abstract Views : 1387
Download :506
10.36923/jicc.v24i3.891

Abstract: The purpose of this study is to explore and describe the levels of communication that occur during criminal trials, specifically focusing on the indictment, examination, prosecution, and verdict hearings. Employing a qualitative approach, this research utilizes Dell Hymes' ethnography of communication framework to analyze courtroom interactions. Data were collected through interviews with nine informants and observations of trials at the... [...] Read more

Open Access Article Intercultural Communication

Comparative Study of the Utilization of Social Media by Indigenous Religious Organizations in Indonesia: The Cases of Paguyuban Budaya Bangsa and Lalang Rondor Malesung

Wiwik Novianti, Agoeng Noegroho, Muhammad Yamin, Leviane J.H. Lotulung, Desmiwati Desmiwati
30-45
Abstract Views : 4862
Download :834
10.36923/jicc.v25i2.1032

Abstract: This study explores the use of social media by indigenous religious organizations in Indonesia to preserve cultural identity and teachings amidst the challenges of the digital era. Focusing on two contrasting cases—Paguyuban Budaya Bangsa (PBB) in Central Java and Lalang Rondor Malesung (Laroma) in North Sulawesi—the research examines how each organization approaches digital adaptation within its social and cultural context. PBB, with its... [...] Read more

Open Access Article Intercultural Communication

Intercultural Communication, the Print Medium and the Ideal of Two-way Symmetry in Interaction

Hilde Roald
1-16
Abstract Views : 481
Download :212
10.36923/jicc.v1i2.365

Abstract: The Norwegian authorities emphasises to-way symmetric communication as an overall ideal to create a good relationship and communication with the public. Based on the report «Communication in Intercultural Encounters: The shaping of school-home co-operation» (Roald 1998) the paper focuses on the Norwegian authorities' common use of print information to the public as a basic tool to achieve these goals. The paper investigates how print... [...] Read more

Open Access Article Intercultural Communication

Indigenous language preservation: A study of the Tshivenḓa speech community in South Africa

Phethani Progress Mudau, Itani Peter Mandende , Maria Mushaathoni
1-12
Abstract Views : 4515
Download :1464
10.36923/jicc.v24i4.969

Abstract: This sociolinguistic study explored the significance of language preservation through the use of indigenous forms of address by the Vhavenḓa in South Africa.  Indigenous forms of address are integral to the language and cultural identity of a society. Furthermore, they are indispensable in the preservation of the language and culture of any society. Ignoring the use of these forms of address can lead to language shift or even extinction. This... [...] Read more

Open Access Article Communication

Listeners’ Engagement and Interactivity in News Radio Twitter in Indonesia

Agus Rusmana, Edwin Rizal, Ute Lies Siti Khadijah, Rully Khairul Anwar, Khoiruddin Muchtar
77-87
Abstract Views : 2837
Download :767
10.36923/jicc.v24i1.269

Abstract: Although radio has traditionally been recognized as a medium dependent on listener engagement, social media platforms such as Twitter have introduced new forms of interactivity due to their real-time and networked characteristics, facilitating the emergence of novel engagement types. Employing a case study approach, this research delves into the various forms of engagement on @PRFMnews, the official Twitter handle of PRFM Radio in Indonesia.... [...] Read more

Open Access Article Special Collections Intercultural Communication And Professional Practice...

Interpersonal Intercultural Adaptation Orientations: A Qualitative Study of Engineering Professionals

Brent Jesiek, Samantha Lapka, Kris Acheson, Franki Kung
19-31
Abstract Views : 1851
Download :896
10.36923/jicc.v26i1.1324

Abstract: Professionals in engineering and many other fields are often expected to work on global teams, setting the stage for frequent interpersonal interactions that span cultural boundaries. To further investigate the nature of such experiences, the findings presented in this paper are based on data collected via interviews and focus groups with 23 technical professionals who had varying levels of exposure to intercultural teamwork. Using an... [...] Read more

Open Access Article Cultural Studies Gender Studies

Analysis of Gender Discourse Bias and Gender Discrimination in Social Media: A Case Study of the TikTok Platform

Qingxia Yin, Karmilah Binti Binti Abdullah
93-102
Abstract Views : 16481
Download :3489
10.36923/jicc.v24i2.802

Abstract: In the contemporary landscape of new media, social media platforms, particularly exemplified by TikTok, offer female users accessible and cost-effective means for self-expression and communication. However, this study reveals that such platforms, despite their apparent openness and liberality, have not effectively challenged or changed the persistent and deep-rooted issue of gender discrimination that women face. This research adopts a... [...] Read more

Open Access Article Linguistics and Language

Conceptual Integration of Contextual Synonyms in Contemporary English Media Discourse

Iryna Kazymir, Nadia Yesypenko, Olga Soloviova, Olena Hnatkovska, Oksana Staryk
93-102
Abstract Views : 780
Download :865
10.36923/jicc.v26i1.1356

Abstract: Contextual synonymy plays a significant role in contemporary media discourse by shaping semantic emphasis and emotional framing through figurative lexical choices. While previous research has examined metaphorical and evaluative language within individual domains, systematic cross-discursive comparisons remain limited. This study investigates the mechanisms underlying the creation and functioning of contextual synonyms in medical, political,... [...] Read more

Open Access Article Intercultural Communication

Paralinguism in the Theatre and the International Theatre Festivals

with the special review on the Macedonian theatre paralinguism

Sasho Ognenovski
1-04
Abstract Views : 459
Download :263
10.36923/jicc.v1i1.358

Abstract: The paralingual structure of the theatrical concepts,particulary those of the postmodernist trends,successfully break the linguistic barriers in the communication of the theatrical play - spectator - recipient in the art of thetre.I would say that the international theatre festivals who are treated assuch in their programs,in their own way,manage to maintain complete communication between the artistic forms on several culture structures... [...] Read more

Open Access Article Intercultural Communication

East Meets West The Discourse of Japanese American Cookbooks as Intercultural Communication

Keri, Keri Matwick
1-13
Abstract Views : 489
Download :216
10.36923/jicc.v15i3.703

Abstract: This study explores the discourse of cookbooks as intercultural communication through the examination of a corpus of recipes in order to describe their linguistic features and the communicative strategies employed by the authors. The analysis is of recipes from two cookbooks written by two well-known Japanese chefs for an American audience. By nature, cookbooks are a didactic text and accordingly exhibit recognizable features of a manual.... [...] Read more

Open Access Article Intercultural Communication

Investigating culturally-oriented fear appeals in public information documents on HIV/AIDS

Carel Jansen, Jos van Baal , Eefje Bouwmans
1-13
Abstract Views : 480
Download :207
10.36923/jicc.v6i1.418

Abstract: Two public information texts including different fear appeals aimed at AIDS prevention were evaluated by participants from three countries: 147 participants came from the Netherlands, 109 from Spain and 179 from South Africa (varying ethnical backgrounds). The results of the experiment suggest that HIV/AIDS communication that emphasizes the severity of the disease and the vulnerability of the target audience can be successful, provided that... [...] Read more

Open Access Article Communication

International Film and Audio-Visual Translation - Intercultural Experience as Moderator in Audience Recall and Enjoyment

Kara Rader, Kimberly A. Neuendorf, Paul D. Skalski
1-20
Abstract Views : 720
Download :440
10.36923/jicc.v16i3.727

Abstract: This study examines cognitive and affective outcomes of exposure to subtitled vs. dubbed international film content. Past research has investigated issues of valid language translation, the challenges of cultural reference transference, and the benefits of subtitling for foreign language learning. Based on previous research (e.g., Wissmath, Weibel, & Groner 2009), this study queried whether recall and enjoyment outcomes differ between... [...] Read more

Open Access Article Intercultural Communication

Social Media Communication And Framing of The Gaza Conflict: Impact On Public Opinion

Ahmad Alsharairi, Hana Abdul-Rahman Al-Souob, Mohammad Farouq AlQadi, Sora Mohammad Shatnawi
73-82
Abstract Views : 6039
Download :2680
10.36923/jicc.v25i3.1153

Abstract: This study investigates the framing of the Gaza conflict on social media in Jordan and its impact on public opinion. By employing qualitative methods, it explores the emotional, political, and ideological underpinnings of digital discourse through in-depth interviews with Jordanian social media users, journalists, and political analysts. The findings reveal that online conversations predominantly center on humanitarian and moral matters;... [...] Read more

Open Access Article Intercultural Communication

Political Campaign Ethics on Twitter Based on Local Ethnic in Indonesia

Syukri Syukri, Dadang Hidayat, Atwar Bajari, Hafied Cangara
109-116
Abstract Views : 1507
Download :498
10.36923/jicc.v23i3.130

Abstract: The purpose of the study is to examine opportunities in terms of the ethics of political campaigns based on the philosophy of local ethnic Bugis during the 2018 election of the Governor of South Sulawesi on Twitter. The study used a quantitative research design using a survey method. In the study, descriptive content analysis was applied to define the narrative of political campaign ethics based on Bugis's Philosophy on Twitter. The research... [...] Read more

Open Access Article Education

EFL College Programmes In Egypt And Saudi Arabia: Advantages And Difficulties In Intercultural Instruction

Mohamed Amin Mekheimer, Abdulaziz Fageeh
128-143
Abstract Views : 1954
Download :613
10.36923/jicc.v24i2.646

Abstract: The present study evaluated faculty and student perceptions of the challenges and benefits of intercultural and multicultural education in EFL college classrooms. Using the descriptive approach through survey, the study further investigates the benefits and barriers to inter/multicultural education in Egypt and Saudi Arabia, including content integration, acculturation pedagogy, and the incorporation of cultural knowledge in English as a... [...] Read more

Open Access Article Intercultural Communication

Critical Discourse Analysis of Intercultural Communication through the Lens of Multiculturality and Interraciality

Jennifer Tan-de Ramos
37-48
Abstract Views : 3994
Download :1195
10.36923/jicc.v24i2.578

Abstract: Recent research on Critical Discourse Analysis (CDA) has focused on the identity construction of agents within discourse. This study delves into intercultural communication through the lens of multiculturality and interraciality. Employing the CDA framework, the research investigates how online Filipino Chinese writers construct their identities and those of their readers, examining the dynamics of dominance and subordination in selected... [...] Read more

Open Access Article Cultural Studies

Respect For Race and Culture In a Modern Feminist Society: An Analysis of Beauty Product Advertising Messages on Instagram

Zinggara Hidayat, Amanda Lasha Budiman, Yudi Pratama, Shinta Mursiati Annisa, Desri F. N....
82-94
Abstract Views : 4478
Download :1315
10.36923/jicc.v23i2.114

Abstract: This research aims to analyze how beauty brands communicate their messages through Instagram advertisements and determine whether Indonesian beauty standards have changed. This research uses a qualitative approach because it is still uncommon for a qualitative approach that analyzes how and why messages are formulated in beauty advertising. This research also uses a semiology analysis method to explore the meaning of communication messages... [...] Read more

Open Access Article Intercultural Communication

Positioning of “Self” and “Other” in the Intercultural Art Communication: a Case Study on Chinese Reverse Glass Painting

Luxi Zhang
132-147
Abstract Views : 981
Download :446
10.36923/jicc.v25i2.1076

Abstract: The distinction between the Self and the Other is a foundational concept across disciplines such as sociology, philosophy, cultural studies, anthropology, and psychology. This study examines the dynamic processes by which individuals position the Self and the Other in intercultural communication, with particular focus on how people interpret artistic works from unfamiliar cultures through processes of categorization and identity assignment.... [...] Read more

Open Access Article Intercultural Communication

Social Media, Digital Resilience, and Knowledge Sustainability: Syrian Refugees' Perspectives

Yasmin Aldamen
57-69
Abstract Views : 4110
Download :745
10.36923/jicc.v25i1.1010

Abstract: This study examines the role of social media in enhancing digital resilience and knowledge sustainability among Syrian refugees. Using a mixed-methods approach, the research combines qualitative and quantitative methods, surveying Syrian refugees in Jordan and Türkiye to explore how social media assists them in accessing information and knowledge resources. The findings reveal that social media plays a crucial role in developing social... [...] Read more

Open Access Article Intercultural Communication

A Stereotype in Jay Chou’s “Snake Dance” as a Cross-cultural Phenomenon in Contemporary Mandopop

Fan Li, Ow Wei Chow
33-40
Abstract Views : 3265
Download :785
10.36923/jicc.v23i2.148

Abstract: Certain typical elements of ancient Egyptian culture have already become particularly symbolically charged. Even today, this sort of fascination for ancient Egypt and its relevant things still exists. Many different showing examples about ancient Egyptian culture in a variety of domains around the world demonstrate people’s continued interest in it. This article discusses a song which was composed by Jay Chou, titled “Snake Dance”, and as a... [...] Read more

Open Access Article Cultural Studies

The Influence of American Popular Culture on Chinese English Majors: A Structural Equation Modelling Study

Yanfei Li, Ahmad Yahya Dawod, Michael Harris, Somsak Chanaim
44-57
Abstract Views : 3445
Download :1097
10.36923/jicc.v24i3.870

Abstract: Over the past 40 years, China has become progressively more open and integrated into globalization, including foreign-made movies and TV shows. The influence of American popular culture extends to English majors, who are among the most likely to be shaped by Hollywood’s ‘soft power.’ This research examines how their attitudes and behaviors are influenced by these depictions of American culture and values, and how this shapes their future... [...] Read more

Open Access Article Intercultural Communication

A Cross-Cultural Analysis of Graduation in Editorials: Force and Focus in Saudi and American Persuasive Discourse

Mohammed Ahmed Mohammed Alzahrani
12-24
Abstract Views : 630
Download :276
10.36923/jicc.v26i2.1423

Abstract: This study presents a contrastive analysis of the Graduation subsystem within Appraisal Theory, examining the strategic deployment of Force and Focus resources in newspaper editorials from two sociocultural contexts: Saudi Arabia (Asharq Al-Awsat, Arabic) and the United States (The New York Times, English). While existing Appraisal research has largely emphasized Attitude and Engagement, the role of Graduation in shaping persuasive discourse... [...] Read more

Open Access Article Intercultural Communication

Delivering A Good Speech by Identifying the Interpersonal Meaning Found in Joe Biden’s Victory Speech: A Case on Systemic Functional Linguistics

Herman Herman, Nanda Saputra, Magdalena Ngongo, Endang Fatmawati
65-73
Abstract Views : 3489
Download :1116
10.36923/jicc.v22i3.77

Abstract: This research aims to classify the interpersonal meaning in Joe Biden’s victory speech. It is an interesting phenomenon because by revealing the interpersonal meaning, people can be assisted to be successful in communication. The researchers used a qualitative research design to answer the research question and chose content analysis since the results of data analysis were in descriptive phenomena, such as words, clauses, and utterances. The... [...] Read more

Open Access Article Intercultural Communication

The Role of Political Public Relations In Enhancing Voter Engagement: 2020 Jordanian Parliamentary Election As A Case Study

Sarah Ahmad Okour, Khalaf Lafee Alhammad
57-73
Abstract Views : 3637
Download :439
10.36923/jicc.v25i2.1063

Abstract: Why do political messages so often fail to persuade voters and increase voter turnout, and what does this reveal about voter decision-making? In Jordan, scholars and journalists have long highlighted the challenges associated with low voter turnout in parliamentary elections. However, the media framing techniques intended to engage voters, the reasons these frames have failed—particularly in mobilizing youth participation in the 2020... [...] Read more

Open Access Article Communication

Exploring the Translatability of the Figures of Speech: The Case of the English Translation of Qabbani’s Letter from Under the Sea

Mohammed Zagood
62-72
Abstract Views : 844
Download :756
10.36923/jicc.v26i1.1369

Abstract: Poetry is a form of literature that depends on artistic images to express emotions, feelings, attitudes, etc. It is, however, assumed that poetry is a difficult genre to translate, since some of the poet's feelings, emotions, and visualizations are untranslatable despite the translator’s professionalism and experience. This study aims to shed light on the translatability of the figures of speech in Moore’s  English translation of Qabbani’s... [...] Read more

Open Access Article Intercultural Communication

Crossing Linguistic Bridges: Unravelling the Art of Persuasion Among Albanian Writers in Greek

Alexandra E. Vasilopoulou, George S. Ypsilandis
117–127
Abstract Views : 837
Download :256
10.36923/jicc.v24i2.805

Abstract: Pragmalinguistic (PML) failure complicates intercultural communication in both productive and receptive modes. This paper attempts to unravel the persuasive strategies used by Albanians writing in Greek and further record the overall suitability score they received when assessed by Greek teachers (n=176). A protocol sample of extracted persuasive strategies was created to be used for further investigation, with respect to their suitability.... [...] Read more

Open Access Article Intercultural Communication

Exploring the Impact of Culture in Five Communicative Elements Case of Intercultural Misunderstandings between Chinese and American

Xizhen Qin
1-13
Abstract Views : 948
Download :503
10.36923/jicc.v14i1.671

Abstract: Previous studies provide general and generic interpretations on cultural differences when interpreting misunderstandings in intercultural communication. In light of performance theory, a five-element model is proposed as a practical tool to analyze how cultural differences lead to misunderstandings. Supported by cases of misunderstanding in Chinese-American communication, this model shows that five key elements in intercultural communication:... [...] Read more

Open Access Article Intercultural Communication

The sociolinguistic aspects of the business presentation and its importance for the teaching

Alan McGee
1-07
Abstract Views : 469
Download :240
10.36923/jicc.v1i2.363

Abstract: The increasing internationalisation of business, industry, science and academia has led to greater importance being given to the ability to present ideas and concepts to an international audience, using English as the language medium. This applies to large conference gatherings but also to business presentations . Through my somewhat unusual background as a manager from industry who later became a teacher of English as a foreign language,... [...] Read more

Open Access Article Intercultural Communication

RETRACTED ARTICLE: User Experience–Driven Design of a Digital Bamboo Weaving Interface for Intangible Cultural Heritage Preservation

Ziwei Yu, Yuandi Jiang, Kalyna Pashkevych, Zheng Wei, Zhiyun Du
47-57
Abstract Views : 1865
Download :545
10.36923/jicc.vi.1204

Abstract: Most existing digital platforms for Intangible Cultural Heritage (ICH) suffer from low user engagement, limited interactivity, and insufficiently emotional or immersive content, factors that hinder their potential to sustain and promote traditional crafts. This study designs and evaluates a culturally informed bamboo weaving interface for ICH by integrating the Garrett User Experience (UX) Model with selected visual communication principles.... [...] Read more

Open Access Article Communication

The Power of Virality: Source Credibility, Moral Emotions, and Social Engagement Driving Public Mobilization in ‘Peringatan Darurat’ Videos

Yoma Bagus Pamungkas, Yuwanto, Muhammad Adnan, Nurul Hasfi, Richiana Hapsari
25-35
Abstract Views : 1713
Download :876
10.36923/jicc.v25i3.1115

Abstract: Public mobilization through digital media is reshaping civic participation worldwide, yet the underlying mechanisms remain underexplored in non-Western, collectivist societies. This study examines the viral video Peringatan Darurat, narrated by journalist Najwa Shihab, which triggered mass protests across Indonesia in response to proposed amendments to the Regional Head Election Law (UU Pilkada). Drawing on an integrative framework that... [...] Read more

Open Access Article Linguistics and Language

Headlines and Hegemony: Unraveling Ideological Narratives in Arab and Western Media's Portrayal of Arab Women

Bushra Sabah, Azianura Hani Shaari, Ashinida Aladdin
82-94
Abstract Views : 2786
Download :1031
10.36923/jicc.v23i4.315

Abstract: This study investigates the ideologies and strategies used in the news discourse on Arab women. Initially, it aims to analyze the macro strategies and then highlights the micro strategies used to achieve the macro strategies proposed by van Dijk. It also identifies the ideologies of the selected newspapers regarding Arab women. Four newspapers were selected: the Washington Post, Daily Mail, Arab newspaper, and Gulf Times. The findings reveal... [...] Read more

Open Access Article Communication

Trend Research o Rural Broadcasting on Communication Science Based on Bibliometric Approach

Dian Wardiana Sjuchro
33-44
Abstract Views : 2899
Download :957
10.36923/jicc.v23i1.110

Abstract: Rural broadcasting is an important tool for providing development-focused messages to rural populations. Research on this topic is necessary for creating informed proposals for rural broadcasting legislation. According to a bibliometric study by Evangelos M. Pallis of Hellenic Mediterranean University, the most common sources of research on rural broadcasting are M/C Journal, IEEE Transactions on Broadcasting, and Media Culture & Society... [...] Read more

Open Access Article Linguistics and Language

Unveiling Discursive Strategies and Ideologies: A Critical Analysis of Migration Discourse in Turkish Newspapers

Awham Rashid Mohammed
58-69
Abstract Views : 2661
Download :725
10.36923/jicc.v24i3.848

Abstract: The portrayal of migrants in the media is frequently shaped by a variety of discursive strategies aimed at influencing public perception. This study examines the discursive strategies employed by two prominent Turkish newspapers, Daily Sabah and Duvar , and the underlying ideologies that drive the selection and utilization of such strategies. The theoretical framework guiding this study draws upon Reisigl’s (2017) model, providing a... [...] Read more

Open Access Article Intercultural Communication

The Use of Taboo Language in Tshivenḓa: Cultural Restrictions, Social Implications, and Changing Perspective

Mudau Mbulaheni
167-189
Abstract Views : 1454
Download :432
10.36923/jicc.v25i3.1148

Abstract: This study examines the use and perception of taboo language in Tshivenḓa-speaking communities, with a focus on how cultural norms, social expectations, and digital communication shape linguistic behaviour. The aim is to explore the social and generational dynamics influencing taboo expressions, particularly in the context of evolving communication norms brought about by modernisation and social media. Rooted in Sociolinguistic Theory, the... [...] Read more

Open Access Article Communication

Representation of Human Struggle With Dwarfism In Ghanaian And Nigerian Movies

Maxwell Opoku, Lilian Frimpomaa, Ebenezer Mensah Gyimah, Cecilia Opoku
89-99
Abstract Views : 1403
Download :612
10.36923/jicc.v25i4.1160

Abstract: Dwarfism is a rare genetic condition characterised by short stature. In many countries, including Ghana and Nigeria, anecdotal evidence indicates the employment of persons with dwarfism as actors and actresses in movies. However, there are limited studies on the experiences of persons with dwarfism within an African context. The current study attempted to fill this knowledge gap by exploring the portrayal of persons with dwarfism in African... [...] Read more

Open Access Article Cultural Studies Intercultural Communication

The Green ASEAN Culture Festival as a Strategic Educational Instrument for Enhancing Intercultural Communicative Competence

Ika Merdekawati Kusmayadi, Rinda Aunillah Sirait, Rully Khairul Anwar
93-103
Abstract Views : 2846
Download :798
10.36923/jicc.v25i3.1185

Abstract: This study investigates the implementation of cross-cultural communication through the Green ASEAN Culture Festival at Universitas Padjadjaran, positioning it as a strategic pedagogical tool for fostering intercultural competence in higher education. Employing a qualitative case study design, the research integrates data from 15 semi-structured interviews with student organizers and performers representing five academic programs, as well as... [...] Read more

Open Access Article Intercultural Communication

Vietnamese Perceptions of (Im)politeness through Their Narratives of Medical Encounters with Native English-Speaking Doctors during Postgraduate Study abroad

Dr. Pham Thi Hong Nhung, Thai Thi Thanh Tuyen
34-46
Abstract Views : 1923
Download :981
10.36923/jicc.v25i4.1259

Abstract: This study examines how Vietnamese postgraduate students interpret (im)politeness during clinical consultations with doctors in English-speaking countries. Drawing on narrative reflective reports from 14 Vietnamese university academics who completed their doctoral studies in TESOL and Applied Linguistics abroad, the research analyzes participants’ retrospective accounts of critical medical encounters in which they evaluated native... [...] Read more

Open Access Article Cultural Studies Intercultural Communication

Awajún Pottery, Gender, and Transformation: From Social Prestige to Market Logic

Alondra Oviedo, Alex Melendez, Stefany Zabarburu, Erick Abanto López
104-115
Abstract Views : 1706
Download :488
10.36923/jicc.v25i3.1157

Abstract: Pottery making among the Awajún has historically been a feminine practice that intertwined technical expertise, symbolic prestige, and community legitimacy. In recent decades, however, this practice has been reshaped by market-oriented logics and "cultural rescue" initiatives that have altered its original meanings and social functions. This study explores how the transformation of traditional Awajún pottery, historically a ritual, feminine,... [...] Read more

Open Access Article Intercultural Communication

When East Meets West: Polish Business Communication from a Cross-Cultural Perspective

Hanna Bulawka, Joanna Molek, Julita Wozniak
97-108
Abstract Views : 7475
Download :1667
10.36923/jicc.v23i2.188

Abstract: This paper investigates how foreign nationals living and working in Poland evaluate Polish colleagues’ communication in English and its effectiveness in international business. It identifies features of linguistic behaviour attributed to Polish business interactions. Five dimensions of cultural variability (directness, emotionality, power distance, confrontation, critical evaluation) are used as benchmarks and offer an observational framework... [...] Read more

Open Access Article Intercultural Communication

The Invisible Bridge: How Foreign Tourism Professionals Foster Bridging Social Capital in Japan

Renata Andrea Szabo
101-115
Abstract Views : 4057
Download :969
10.36923/jicc.v25i2.1082

Abstract: This study investigates the role of foreign tourism professionals in Japan as key agents of bridging social capital within the tourism industry. These individuals serve as cultural mediators, interpreting Japanese traditions, social norms, and practices for international audiences while facilitating connections between local communities and global visitors. The research adopts a participatory observation approach, in which the author... [...] Read more

Open Access Article Intercultural Communication

Cross-Cultural Competence in Health Care: Development and Evaluation of a Multiprofessional Training

Heide Lindtner-Rudolph, Vera Mohwinkel, Mike Mösko
237-249
Abstract Views : 2036
Download :841
10.36923/jicc.v25i2.1067

Abstract: Culturally and linguistically diverse patients face an increased risk of developing mental health disorders due to pre- and post-migration stress and are more likely to experience unequal medical treatment and higher rates of misdiagnosis, contributing to a persistent treatment gap. Cultural competence training has been shown to improve the quality of care for these patient populations. This study aimed to develop and implement a... [...] Read more

Open Access Article Communication

Social Network Analysis of Basic Necessity Scarcity on Twitter: Evidence from Indonesia

Dyah Gandasari, Diena Dwidienawati Tjiptadi, David Tjahjana, Mochamad Sugiarto, Sarwititi...
01-12
Abstract Views : 2610
Download :755
10.36923/jicc.v23i2.57

Abstract: The scarcity of basic necessities, a popular discussion topic in Indonesia, poses significant challenges to the citizens. Indonesians frequently comment on the issue on social media, including Twitter, which is perceived as a democratic public space to express opinions, interests, and information discursively in establishing communications as part of intercultural dialogues. The current study aims to analyse relevant communication networks... [...] Read more

Open Access Article Special Collections The Role of Artificial Intelligence...

Influence of Education 4.0 on English Language Instruction in Telangana’s Engineering Institutions

Vaddi Srivani, Anandhan Hariharasudan
50-57
Abstract Views : 1725
Download :601
10.36923/jicc.v23i2.165

Abstract: The current study focuses on the effects of English language instruction using Education 4.0 in Telangana's engineering institutions. Telangana has many educational facilities that offer Education 4.0, or technology-based learning. It fosters creativity in education. At the fundamental level, students can learn by being provided with a self-learning opportunity. The majority of the subjects were learned through Education 4.0. As a result,... [...] Read more

Open Access Article Intercultural Communication

Navigating Digital Resilience: High-Skilled International Migrants’ WeChat Use During The 2022 COVID-19 Shanghai Lockdown

Diandian Huang, Bei Ju
131-141
Abstract Views : 521
Download :434
10.36923/jicc.v26i1.1417

Abstract: The enabling and constraining roles of social media in crises motivate a dynamic approach to examining digital resilience, inherent in the interplay between technological properties and enabling conditions. To expand the literature on how migrant groups navigate digital resilience during the COVID-19 pandemic, this study uses the concept of affordances as an analytical lens to examine how high-skilled international migrants in China used... [...] Read more

Open Access Article Special Collections Intercultural Communication And Professional Practice...

Developing Intercultural Competence in International Education: A Qualitative Study of Training Needs in Spanish SMEs

Marina AguarelesmBautista, Almudena Nevado-Llopis, Maria Luisa Sierra-Huedo
135-148
Abstract Views : 1265
Download :330
10.36923/jicc.v25i4.1266

Abstract: The international education sector requires professionals to collaborate daily with culturally diverse colleagues, clients, and partner institutions. While this diversity enriches organizational practice, it also generates recurring communication challenges that demand strong intercultural competence. In many Spanish small and medium-sized enterprises (SMEs), however, such competence is developed informally, without systematic training or... [...] Read more

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