Abstract: The paper foregrounds linguistic and cultural hybridity as a master trope in the advertising space of Lesotho. Kraidy and Yazdiha’s postulations of hybridity together with the transformationalists view of globalisation and the Communication Accommodation Theory (CAT) provide the theoretical footing for the study. It is a qualitative study with data drawn from a total of seventeen adverts from the advertising space of Lesotho. A modification... [...] Read more

Abstract: Both Asian advertising graduate students and faculty members attending higher academic courses or working in U.S.A. face cultural and linguistic challenges that may cause real difficulties in their lives in their host country of U.S.A. Systematic research is needed to address those challenges and to expand our theoretical understanding of diversity in advertising education. Such research may help Asian graduate students and scholars to... [...] Read more

Abstract: This article explores the role of various media in shaping public opinion during martial law in Ukraine. The study aims to evaluate the extent to which media influences public perception, unity, and societal response under the conditions of military conflict. The research methods employed include content analysis of mass media materials, sociological surveys, and graphic and comparative analyses to measure media impact. The study is based on... [...] Read more

Abstract: Given the predominance of visual image over language copy in global advertising this research explores its inter-cultural perception across emerging markets worldwide. Discourse analysis was conducted on the qualitative responses to global print advertisements by target segments in emerging markets of three geographic regions. Both similarities and differences of perception were found between the selected markets in the Middle East, Latin... [...] Read more

Abstract: The complexity of the challenges in global marketing communications which concern technology products arise from e.g. geographical variations, trends in globalisation and the evolutionary changes of technologies. In response to this complex environment multinational companies need to find a balance between adaptation and standardisation to achieve effective advertising. We explore linguistic cues used to address the consumer in standardised... [...] Read more

Abstract: The aim of this research is to ascertain whether the presence of people from different ethnic backgrounds in commercials and institutional advertising influences the attitudes of native receptors, helping to change the level of persuasion of the advertising message based on the source. This study carried out an experiment by selecting two ads in press - one from a commercial campaign and one from a public service campaign - and creating four... [...] Read more

Abstract: This article explores the experiences of Chinese postgraduate students in a UK university using the lens of rhythmanalysis. This study goes beyond intercultural interactional moments and examines how intercultural experience is organised through temporal, spatial, and emotional rhythms. The data were generated through narrative interviews with four students, and narrative rhythmanalysis was employed for analysis. Findings show that students’... [...] Read more

Abstract: This research aims to analyze how beauty brands communicate their messages through Instagram advertisements and determine whether Indonesian beauty standards have changed. This research uses a qualitative approach because it is still uncommon for a qualitative approach that analyzes how and why messages are formulated in beauty advertising. This research also uses a semiology analysis method to explore the meaning of communication messages... [...] Read more

Abstract: “Cultural imperialism”, a highly debated concept, refers to how an ideology or a way of life is exported from one country to another through movement of cultural goods. A major driver of cultural imperialism in the era of globalization, are large corporations, many of whom have their base in the United States. Viewed “as homogenizing forces”, these corporations through their global brands are known to sell the same tastes and styles along... [...] Read more

Abstract: This study analyzes the content of 2,598 award-winning print advertisements from the China Advertising Festival website from 1982 to 2009. The results indicate that ration and sensory strategies are the two leading message strategies of Chinese award-wining print advertisements. Message strategies of Chinese advertising manifested a general shift from an informational approach (transmission view of communication) to a transformational... [...] Read more

Abstract: The turn of the millennium has witnessed a renewed interest in narratives and narrative modes of thought and expression (Bruner, 1986). This paper aims to consider this recent interest in narratives, discussing the relationship between narratives and identity construction and/or understanding. The paper tries to embrace a political perspective of identity, discussing the concept both from the point of view of researchers who deal with the... [...] Read more

Abstract: This study explores how fake news messages impact readers’ perceptions of credibility. By combining valenced framing and construal-level theory, the research examines how temporal, spatial, and mental construal dimensions can moderate the relationship between fake news and credibility. A quantitative method was adopted, applying repeated-measures ANOVA analysis. To measure framing effects, 16 negative and 16 positive fake news stories about... [...] Read more

Abstract: This study aimed to examine memes from a linguistic and cultural perspective, focusing on humor expressed through English and Arabic captions in memes collected from Facebook and Instagram. Using a mixed-method approach that combined quantitative and qualitative methods, corpus linguistics was employed to collect 60 memes—30 Arabic and 30 English. The study sought to highlight the similarities and differences in the methods used to express... [...] Read more

Abstract: Recent public debates in Kazakhstan increasingly frame school bullying as a growing problem. This study examines how this perception of increase is produced and interpreted within a bilingual Kazakh–Russian communicative context. Drawing on a qualitative corpus collected in 2025—comprising 18 focus group discussions, 100 semi-structured expert interviews, and 154 pre-discussion questionnaires—the study traces communicative repertoires and... [...] Read more

Abstract: This qualitative study investigates the persuasive strategies employed in 100 textual advertisements on OpenSooq, a major online sales platform in Jordan. Guided by Beebe and Beebe’s (2013) model of persuasive communication, the analysis examines how credibility, emotional, and logical appeals are discursively realized in Jordanian digital contexts. Using thematic coding supported by ATLAS.ti, the findings show a marked preference for... [...] Read more

Abstract: This contribution analyses the image of Europe passed on in current TV-advertising in Russia. This image is only understandable in the context of the current social discussions about national identity and builds on the national self-images. While Russia is very markedly different to Europe in terms of size and importance, tradition and history as well as community and shared identity, the image of Europe is depicted as a homogenous,... [...] Read more

Abstract: This study examines the negotiation of cultural values in Lombok Islamic boarding schools through an intercultural perspective. Its main focus is to analyze how pesantren become an intercultural space for negotiating cultural diversity amid modernization, using Bourdieu's theory. A qualitative approach with critical ethnographic methods was used. Data were collected from 36 participants, in-depth interviews with key informants, and document... [...] Read more

Abstract: Prior research has shown that academic reading poses a significant challenge for university students. One of the primary explanations is the lack of a positive reading culture among university students. Several studies have demonstrated the positive and negative effects of various factors on reading cultures. Notably, some studies indicate that university students do not read books regularly, and their cultural surroundings discourage them... [...] Read more

Abstract: The focus of this research is to explore more deeply the values contained in Ume Kbubu as a cultural heritage that can be applied to school learning. The method used in this research is a qualitative method with an ethnographic approach to describe the values contained in the Ume Kbubu house. Data collection was carried out by conducting a literature study to find sources related to the history of Ume Kbubu; direct observation at the... [...] Read more

Abstract: : The street food content of YouTubers is an intercultural communication message to promote Chinese culture to viewers around the world.  This article aims to analyze cross-cultural interactivity in physical and online intercultural communication. The research uses a qualitative content analysis method continuously produced by non-Chinese-speaking YouTubers to communicate original Chinese culture to viewers outside China. The sample... [...] Read more

Abstract: In the contemporary landscape of new media, social media platforms, particularly exemplified by TikTok, offer female users accessible and cost-effective means for self-expression and communication. However, this study reveals that such platforms, despite their apparent openness and liberality, have not effectively challenged or changed the persistent and deep-rooted issue of gender discrimination that women face. This research adopts a... [...] Read more

Abstract: Given recent international trends in globalized healthcare systems, an analysis of the cultural representations of patient and physician imagery was conducted on 66 medical tourism websites. Expectancy violations theory serves as the intercultural theoretical framework for exploring the medical tourism process overall, and quality of care expectations specifically. Results revealed the type of website and international region of care varied... [...] Read more

Abstract: This paper focuses on the understanding of visual rhetorical figures as they appear in today’s globalized advertising. A sound theoretical model (i.e., Phillips and McQuarrie 2004) is first reviewed to select a good representative sampling (i.e., 9 advertisements) of the behaviour domain measured. Then, a population of 60 English language students are questioned regarding these 9 advertisements. This study uses a combined methodology,... [...] Read more

Abstract: The scarcity of basic necessities, a popular discussion topic in Indonesia, poses significant challenges to the citizens. Indonesians frequently comment on the issue on social media, including Twitter, which is perceived as a democratic public space to express opinions, interests, and information discursively in establishing communications as part of intercultural dialogues. The current study aims to analyse relevant communication networks... [...] Read more

Abstract: This study describes a shifting of paradigm in the literacy education of Syrian refugees and underprivileged Lebanese learners ( n  = 72) in three eighth-grade classes in a public school in Lebanon. The study used a pre/post experimental control-group design to address its research questions. As complement to a Human Rights Education curriculum framework suggested in 2018, an intercultural communication model named the Third Space... [...] Read more

Abstract: This study explores the metaphorical and metonymical expressions of sadness and joy in French idiomatic expressions, collected from various media sources and YouTube channels. Using a qualitative research design, it applies the Extended Conceptual Metaphor Theory to analyze how these emotions are conceptualized through image schemas, domains, and mental spaces. A type-based approach is used to categorize the source domains underlying these... [...] Read more

Abstract: National security culture has emerged as an important factor shaping state behavior in contemporary international relations. In the current geopolitical environment, culture increasingly functions as a dimension of warfare and of national security, including information security. Drawing on a qualitative scoping review and grounded-theory-informed coding within a constructivist framework, this article examines the role of culture in the... [...] Read more

Abstract: Legally, the law in Indonesia has regulated and mandated female representation of 30%, but in the Aceh election supervisory institution, the representation figure does not reach the threshold. Aceh, as a province that was given the privilege of Sharia autonomy, actually experienced a deficit of representation, not caused by theological reasons, but because of structural obstacles and institutional bias. This study aims to evaluate the... [...] Read more

Abstract: Hall's encoding/decoding model has been widely used in mass media, but its potential in social media studies has not been explored thoroughly. To this end, this paper aims to broaden the fundamental principles and assumptions of the model and apply them to audience engagement and interaction in constructing cultural meaning through social media. By analysing the YouTube channel of Liziqi (Vlogger), this study adopts a two-stage content... [...] Read more

Abstract: Semester at Sea is a US-American study abroad programme during which students spend a semester on a ship studying while visiting various countries. The purpose of this article is to determine the intercultural competence development in the students during the Fall voyage through a self-assessment questionnaire. The research is anchored in a post-positivistic research paradigm, using an intercultural competence survey questionnaire to... [...] Read more

Abstract: The objective of this research is to explore the impact of social media networks on the daily experiences of Arab-Bedouin adolescents. The study is based on semi-structured interviews with of 30 male youths from unrecognized villages in 2023. The outcomes highlight the significance of social media networks as an indispensable communication tool for males within a traditional societal structure, particularly for establishing connections with... [...] Read more

Abstract: This paper aims to examine how the Arab-British novelist Leila Aboulela portrays the distinctive relationship between her protagonist, Akuany, and the Nile in her recent novel, River Spirit (2023), set during the Mahdist Revolution (1881–1898). This study employs the geocritical approach to examine the interaction between physical spaces and human experiences, highlighting how landscapes influence identity and memory. It analyzes the river... [...] Read more

Abstract: Non-verbal communication is an important aspect to teach Japanese English language students if they are to communicate effectively in English. The purpose of this research is to determine which aspects of non-verbal communication would be important to teach Japanese university students studying English. Literature regarding Japanese use of non-verbal communication is described and used as a basis to determine aspects of non-verbal which would... [...] Read more

Abstract: Pottery making among the Awajún has historically been a feminine practice that intertwined technical expertise, symbolic prestige, and community legitimacy. In recent decades, however, this practice has been reshaped by market-oriented logics and "cultural rescue" initiatives that have altered its original meanings and social functions. This study explores how the transformation of traditional Awajún pottery, historically a ritual, feminine,... [...] Read more

Abstract: Financial incentives play a crucial role in the bilingual intercultural education of university students; therefore, this study aims to analyze the impact that Beca 18 has on bilingual university students from an intercultural approach. The study uses a qualitative approach, employing the interview technique, conducted with students from the Toribio Rodríguez de Mendoza National University of Amazonas and the Fabiola Salazar Leguía National... [...] Read more

Abstract: The purpose of this study is to understand students' successful experiences in intercultural communication, this study systematically reviewed the challenges Chinese students face in intercultural communication, the strategies used to address these challenges—including coping strategies and interventions—and the impact and outcomes of their implementation. Following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses... [...] Read more

Abstract: This study investigates the challenges associated with implementing the Israeli Ministry of Education’s policy to integrate Arab female teachers into Hebrew-speaking schools, guided by Social Identity Theory and Realistic Conflict Theory. Employing a qualitative-phenomenological approach, the research is based on semi-structured, in-depth interviews with 23 teachers (14 Jewish and 9 Arab) working across various levels of the Hebrew education... [...] Read more

Abstract: The author draws upon personal experience and written sources to reflect upon the difficulties a Canadian of European extraction encounters when interacting with people of Chinese descent. Four themes are explored: friendship; connections (guanxi); personal space and privacy; and altruism.   [...] Read more

Abstract: The practice of telecollaboration has gained traction since the early 2000s as a means of facilitating intercultural communication across distant locations. However, its potential to enhance learning motivation and the acquisition of intercultural mediation competence remains underexplored. This study investigated the motivational components influenced by telecollaboration and examined the potential of lingua franca telecollaboration to... [...] Read more

Abstract: This paper examines the recent emergence of visions of globalised virtual communities who inhabit graphical versions of cyberspace implemented on the Internet. Often it is claimed that geography, nationality, 'race' and gender (are) no longer matter in these novel domains. In regard to the contemporary debates over the nature of intercultural communication, the paper considers how human communication is envisaged in these so-called... [...] Read more

Abstract: The purpose of the study is to examine opportunities in terms of the ethics of political campaigns based on the philosophy of local ethnic Bugis during the 2018 election of the Governor of South Sulawesi on Twitter. The study used a quantitative research design using a survey method. In the study, descriptive content analysis was applied to define the narrative of political campaign ethics based on Bugis's Philosophy on Twitter. The research... [...] Read more

Abstract: Reflexivity, the critical self-examination of one’s role in the research process, has become increasingly central as researchers navigate positionality, power, and methodological bias when working across diverse sociocultural and linguistic contexts. Yet, intercultural research often overlooks the affective, relational, and embodied dimensions of collaboration that shape how knowledge is produced. This paper examines how transnational,... [...] Read more

Abstract: This study explores the lived experiences of religious tourism and intercultural communication at the Loang Baloq Tomb in West Lombok, Indonesia—a sacred site where spiritual pilgrimage and local cultural practices converge. Using a phenomenological approach, the research investigates how visitors, caretakers, and community members interact, perform rituals, and make meaning within a shared sacred environment. Drawing on interviews with 25... [...] Read more

Abstract: This study examines audience interaction under a Finnish news article on Facebook, scrutinizing the influence of clickbait headlines and their contribution to Intercultural divisions. Utilizing positioning theory and the concept of ‘othering,’ the research enriches our comprehension of media framing, post-publication gatekeeping, and audience conduct in the digital realm. The comment analysis indicates that the audience primarily reacts to... [...] Read more

Abstract: Global migration continues to reshape demographic and societal landscapes, requiring close attention to refugee integration and the intercultural communication it demands. This study aims to understand how social professionals navigate intercultural encounters with refugee families in the context of family education and counselling. Using a qualitative longitudinal design, we conducted repeated expert interviews with professionals from 33... [...] Read more

Abstract: This study aimed to obtain data from previous studies on the relevance culture of Islamic economic principles and democracy and welfare based on the Pancasila ideology. Our data search was conducted electronically on many international and national publications between 2010 and 2021. Furthermore, our data has been analyzed involving several techniques such as data analysis, interpretation, in-depth analysis of critical evaluation, and drawing... [...] Read more

Abstract: The enabling and constraining roles of social media in crises motivate a dynamic approach to examining digital resilience, inherent in the interplay between technological properties and enabling conditions. To expand the literature on how migrant groups navigate digital resilience during the COVID-19 pandemic, this study uses the concept of affordances as an analytical lens to examine how high-skilled international migrants in China used... [...] Read more

Abstract: This study presents a contrastive analysis of the Graduation subsystem within Appraisal Theory, examining the strategic deployment of Force and Focus resources in newspaper editorials from two sociocultural contexts: Saudi Arabia (Asharq Al-Awsat, Arabic) and the United States (The New York Times, English). While existing Appraisal research has largely emphasized Attitude and Engagement, the role of Graduation in shaping persuasive discourse... [...] Read more

Abstract: This investigation identifies contextual characteristics associated with meaningful intercultural interactions between domestic students enrolled in a 13-week intercultural communication course and international students. After participating in an international student welcome and games event and three cultural encounters, domestic students completed post-activity reflection surveys that included a quality intercultural interaction scale and... [...] Read more

Abstract: This study examines the employment of persuasive strategies in informational emails that market products and/or services, illustrating how these strategies influence target customers and persuade them to make purchases. A corpus of 850 emails, encompassing over a million words, was compiled and analyzed using a mixed-method approach that integrated both quantitative and qualitative measures. The emails were collected between 2020 and 2021.... [...] Read more

Abstract: This study aims to the identification of cultural values contained in the Mbaru Niang traditional house as a guide in the life of the Wae Rebo community, which can be applied to learning. The methods of this research are qualitative, using an ethnographic approach, which can be applied in learning so that an in-depth description and analysis of cultural values is obtained. Data collection by interview guidelines, observation, and... [...] Read more

Abstract: Traditional theories of intercultural communication often overlook the multiplicity of interpretations and the influence of power, materiality, and institutional structures on everyday interactions. In high-stakes environments such as asylum reception, communication is shaped by broader political, economic, and social systems that structure both professional practices and interpersonal relations. This study examines how intercultural... [...] Read more

Abstract: This study aimed to analyze the inclusion process for students from the Awajún and Wampis ethnic communities within conventional university education in Peru. A case study design with an interpretative qualitative approach was employed. Data were collected using semi-structured, in-depth interviews with five students—three from the Awajún community and two from the Wampis community—selected through convenience sampling. Additionally, two life... [...] Read more

Abstract: This study aims to identify the influence of the head of the Character Development Center (Kapusbangkar) Leadership style on the attitudes, discipline and culture of cadets and measure the level of attitudes and discipline of cadets of the Indonesian Aviation Polytechnic Curug. This study uses a quantitative approach using a Pre-Experimental Design research design with One-Shot Case Study. The research was conducted at the Indonesian Aviation... [...] Read more

Abstract: This article explores intercultural contact as a pathway for the development of intercultural communicative competence (ICC) among EFL undergraduates in China during the post-pandemic era. Adopting an exploratory qualitative design with self-reports and focus group interviews as instruments, the challenges faced by EFL undergraduates in intercultural communication and intercultural contact pathways for ICC development were elicited with... [...] Read more

Abstract: Intercultural Bilingual Education (IBE) seeks to provide an educational experience that respects and values the cultural and linguistic diversity of indigenous peoples. This study aimed to analyze the implementation of IBE across initial, primary, and secondary education levels in indigenous communities of the Amazon region. A qualitative methodology was employed, involving interviews with teachers at all three educational levels,... [...] Read more

Abstract: This paper presents a semiotic analysis focusing on the discursive level. This study investigates the figurative components, syntactical/grammatical features, and enunciative components of the signs embedded in Sundanese cultural spells, specifically Asihan Leugeut teuerup. A qualitative descriptive method was implemented to unveil the meanings and interpretations presented in the spells. The study discovered that: (1) the sign reference,... [...] Read more

Abstract: Occidentalism has traditionally been regarded as a theoretical perspective through which the Arab “self” represents the Western “other.” Scholars who have made critical and insightful contributions to the development of the concept of Occidentalism within Arab literary traditions include Hasan Hanafi, Rasheed El-Enany, Zahia Smail Salhi, and most recently, Ahmed Shalabi and  Yousef Abu Amrieh. Shalabi and Abu Amrieh have proposed a new... [...] Read more

Abstract: The current study aimed to assess the intercultural competence (IC) of Chinese students of Spanish as a foreign language (SFL) using Chen's (2019) Chinese Intercultural Competence Scale (CICS), as well as to investigate which external factors influence the acquisition of IC in the field of SFL. The quantitative data from the study show that the participants' IC level was neither high nor low. Their level of IC was affected by age, study... [...] Read more

Abstract: The study sought to evaluate women’s lived experiences of informal street trading in East London with specific reference to the coping strategies they adopt and their challenges within the industry.   A qualitative method was used, adopting a case study design. Interviews were conducted with fourteen street trader women participants who were purposefully selected because of the artefacts they displayed for sale. Data collected through... [...] Read more

Abstract: This article examines the significant phenomenon of the use of what we term "Urban Ammani Arabic" (UAA) by most adult female speakers in the Amman metropolitan area, particularly when this dialect differs from the one they acquire or use in their domestic environments. To explore this, 132 adult female speakers were selected to participate in both sociolinguistic and semi-structured interviews. These interviews aimed to uncover the... [...] Read more

Abstract: This study aimed to investigate how digital technology integration, community participation, and innovation in performance formats influence the sustainable digital conservation of local performing arts, with a specific focus on Choy Li Fut martial arts. It also explored the mediating role of perceived authenticity and the moderating effect of digital literacy in enhancing preservation effectiveness and audience engagement. A quantitative... [...] Read more

Abstract: This study investigates the implementation of cross-cultural communication through the Green ASEAN Culture Festival at Universitas Padjadjaran, positioning it as a strategic pedagogical tool for fostering intercultural competence in higher education. Employing a qualitative case study design, the research integrates data from 15 semi-structured interviews with student organizers and performers representing five academic programs, as well as... [...] Read more

Abstract: The development of Intercultural Communicative Competence (ICC) has become a central component of successful second language (L2) use and social participation for all L2 learners. This is especially relevant for minoritized groups and forced migrants (i.e., refugees), as the social spaces they navigate produce challenges that traditional L2 learners may not face, and the stakes for their ability to effectively communicate are extremely high,... [...] Read more

Abstract: Certain typical elements of ancient Egyptian culture have already become particularly symbolically charged. Even today, this sort of fascination for ancient Egypt and its relevant things still exists. Many different showing examples about ancient Egyptian culture in a variety of domains around the world demonstrate people’s continued interest in it. This article discusses a song which was composed by Jay Chou, titled “Snake Dance”, and as a... [...] Read more

Abstract: The study sought to elicit the perceptions of teachers and subject advisors towards the use of Khelobedu, which is a dialect, as a medium of instruction. This study followed a qualitative approach, through which data were gathered through semi-structured interviews with 8 Foundation Phase teachers and 2 subject advisors in Mopani District. The study revealed that teachers and subject advisors are of the view that Khelobedu would benefit the... [...] Read more

Abstract: In general terms, globalization has greatly contributed to a wider diffusion of languages, religions, and traditions, as well as a better understanding of the multicultural nature of countries around the world. It also highlights the importance of cultural diversity in the integration processes within contemporary societies. Motivated by this reflection and to analyze the importance of nonverbal communication in communicative interaction and... [...] Read more

Abstract: The study of postcolonial literature and culture corresponds with recent developments in the didactics of foreign language teaching at the advanced secondary school level and, for that matter, at the university level as well. This article aims to highlight three significant interfaces connecting postcolonial and didactic discourse. Firstly, the challenge posed by the "center" to the "periphery" implies a radical change in perspective and... [...] Read more

Abstract: There has been considerable interest in subtitling strategies in the translation of cultural references. However, there is a lack of studies on subtitling in the Chinese context. The purpose of this study is to compare the subtitling strategies used by fansubbers and official subtitlers when dealing with cultural references in translated Mandarin subtitles. The results showed that 228 cultural references had been found in the two films: The... [...] Read more

Abstract: The paralingual structure of the theatrical concepts,particulary those of the postmodernist trends,successfully break the linguistic barriers in the communication of the theatrical play - spectator - recipient in the art of thetre.I would say that the international theatre festivals who are treated assuch in their programs,in their own way,manage to maintain complete communication between the artistic forms on several culture structures... [...] Read more

Abstract: This study aims to look at how families manage their resources for their children's education in primary schools who do not have permanent jobs and are classified as low-income. The sample of 300 people was obtained through a random technique with data collection using a questionnaire and interviews. Research analysis using Structural Equation Modeling (SEM) with the help of the Lisrel 8.70 program. The results showed that the management of... [...] Read more

Abstract: In times of crisis, outbreaks, or pandemics, the dissemination of accurate information by the government becomes paramount. This study investigates the efficacy of governmental counter-narratives in addressing misinformation during the COVID-19 pandemic, specifically focussing on their impact on debunking various hoaxes. The study analyses the performance of the Jabar Saber Hoaks work unit, operated by the Regional Government of West Java... [...] Read more

Abstract: The global technological transformation has greatly changed and improved almost every part of our life. Notably, today, social media influences us even for the basic necessities of life, such as education. By keeping the importance of social media in education, this research also focuses on the effects of YouTube culture in improving students' academic performance in Jordan. The researchers used Structural Equation Modeling (SEM)as the study... [...] Read more

Abstract: Translation plays a vital role in globalisation by acting as a bridge of cross-cultural communication. The current study investigated 232 published Web of Science (WoS) core journal articles on domestication and foreignisation concepts in translation studies in the past two decades through bibliometric analysis. Specifically, the evolution of the concepts with major research trends, burst detection, keyword timelines, and citation networks is... [...] Read more

Abstract: Healthcare organisations are increasingly intercultural workplaces in which leadership, knowledge sharing, and innovation are shaped through ongoing communicative negotiation across cultural differences. However, much existing research treats culture as a static background condition and under-theorises how leadership communication constitutes organisational realities. Drawing on intercultural communication theory, the communicative... [...] Read more

Abstract: This study investigates the role of foreign tourism professionals in Japan as key agents of bridging social capital within the tourism industry. These individuals serve as cultural mediators, interpreting Japanese traditions, social norms, and practices for international audiences while facilitating connections between local communities and global visitors. The research adopts a participatory observation approach, in which the author... [...] Read more

Abstract: The current study looks at the metaphors for rocks in Isabella Hammad's novel The Parisian (2019 ). It seeks to demonstrate how Isabella Hammad employs rock analogies to describe and provide an understanding into her characters, Midhat, Jamil, and Fatima. Midhat, who studied abroad, has a hyphenated identity and is portrayed as a compromise—less resistant, delicate, and adaptable. The inverse of the properties of the rocks/stones. The other... [...] Read more

Abstract: This study aims to uncover the relationship between two cybercrimes, harassment and blackmailing, as well as their impact on Jordanian society. The study population included 90 prosecutors working in Jordanian courts. The researchers used the relational method in the second half of the academic year 2020. According to Jordanian prosecutors, the rate of cybercrime harassment is average, whereas that of blackmail is high. The findings also show... [...] Read more

Abstract: Previous research has focused on the implementation of Development Planning Deliberation (DPD) as a tool to improve development communication among stakeholders, but few have explored this issue in the context of democratization in rural economies. Success in DPD is often determined by the capacity and competence of human resources in the government sector, public service, administration, and socioeconomic empowerment. This study examines the... [...] Read more

Abstract: This study aims to explain the participative actions of researchers (ethnographers) in synergising culture and values between Public Relations Officers from the Bogor City Government, West Java, Indonesia, and Islamic religious leaders in handling the Covid-19 pandemic through integrated communication. The research method used is organisational ethnography to identify and find sociocultural barriers between informants (public relations... [...] Read more

Abstract: Among the animated series that became very popular and witnessed tremendous success in the Arab world is the Japanese Detective Conan, which was first dubbed in 1998 and redubbed in 2013 to convey Islamic values. However, the re-dub did not attract wide viewership and remained infamous among the Arabic anime community. This study is an attempt to investigate the differences between the two versions with a particular emphasis on technical... [...] Read more

Abstract: This study investigates the framing of the Gaza conflict on social media in Jordan and its impact on public opinion. By employing qualitative methods, it explores the emotional, political, and ideological underpinnings of digital discourse through in-depth interviews with Jordanian social media users, journalists, and political analysts. The findings reveal that online conversations predominantly center on humanitarian and moral matters;... [...] Read more

Abstract: This study explores the use of social media by indigenous religious organizations in Indonesia to preserve cultural identity and teachings amidst the challenges of the digital era. Focusing on two contrasting cases—Paguyuban Budaya Bangsa (PBB) in Central Java and Lalang Rondor Malesung (Laroma) in North Sulawesi—the research examines how each organization approaches digital adaptation within its social and cultural context. PBB, with its... [...] Read more

Abstract: The Tobelo ethnic group in North Halmahera faces increasing deforestation driven by mining activities and illegal logging, despite their longstanding cultural traditions dedicated to forest preservation. This study aims to explore the forms of local wisdom that continue to guide the Tobelo community in sustainable forest management. Using a qualitative ethnographic approach, data were collected through field observations, in-depth interviews,... [...] Read more

Abstract: The effective significance of leadership for school organizations focuses on several elements, such as collaboration motivation and educational environment establishment. Therefore, this study aimed to explore the effects of cultural intelligence-based principal leadership (CI-BPL) on organizational culture, school governance, and teacher task performance, accompanied by the analysis of a new empirical model prioritizing the mediation... [...] Read more

Abstract: Contextual synonymy plays a significant role in contemporary media discourse by shaping semantic emphasis and emotional framing through figurative lexical choices. While previous research has examined metaphorical and evaluative language within individual domains, systematic cross-discursive comparisons remain limited. This study investigates the mechanisms underlying the creation and functioning of contextual synonyms in medical, political,... [...] Read more

Abstract: This study examines the use and perception of taboo language in Tshivenḓa-speaking communities, with a focus on how cultural norms, social expectations, and digital communication shape linguistic behaviour. The aim is to explore the social and generational dynamics influencing taboo expressions, particularly in the context of evolving communication norms brought about by modernisation and social media. Rooted in Sociolinguistic Theory, the... [...] Read more

Abstract: Despite extensive scholarship on colonial propaganda, the use of postage stamps as tools of imperial messaging remains underexplored. This study aims to examine how Belgium employed postage stamps to construct and disseminate propagandistic narratives about its African colony, the Belgian Congo. Using quantitative content analysis, the research analyses a corpus of 149 stamps issued between 1894 and 1960, tracing how visual themes evolved... [...] Read more

Abstract: This study is an attempt to provide an alternative insight into the nature of foreign language anxiety (FLA) from a cross-cultural perspective. The participants were 122 Arab and 107 Iranian second/foreign language students. The present study used a mixed methods design, i.e. questionnaire and interview, to gain a richer understanding of the participants’ FLA. It was found that in addition to experiencing anxiety due to pressures related to... [...] Read more

Abstract: Dwarfism is a rare genetic condition characterised by short stature. In many countries, including Ghana and Nigeria, anecdotal evidence indicates the employment of persons with dwarfism as actors and actresses in movies. However, there are limited studies on the experiences of persons with dwarfism within an African context. The current study attempted to fill this knowledge gap by exploring the portrayal of persons with dwarfism in African... [...] Read more

Abstract: This paper deals with communication across functional and cultural borders in product development in an alliance context. It shows how the multiple levels of co-ordination in an alliance increase complexity. Product development takes place in meetings in a nexus of meetings. Communication is studied by the use of video. Sequences from such recordings are played back to participants who assist in the interpretation of communicative situations.... [...] Read more

Abstract: The purpose of this study was to analyze the experience of international graduate Chinese students in the U.S. The methodology included a focus group (n=8) and personal interviews (n=8) conducted at a southeastern university. This study revealed how international Chinese students dealt with differences in expectations for the classroom environment, excellence in schoolwork, and nonverbal norms during their time studying in the U.S. Gender... [...] Read more

Abstract: This study advances a re-conceptualization of intercultural competence as an emergent, relational practice constituted within dynamic networks of interaction. Employing a conceptual methodology informed by Actor-Network Theory (ANT), it proposes a perspective that considers both human and non-human actors/actants, including technological artifacts, semiotic and linguistic resources, institutional structures, and spatial-material... [...] Read more

Abstract: Culturally and linguistically diverse patients face an increased risk of developing mental health disorders due to pre- and post-migration stress and are more likely to experience unequal medical treatment and higher rates of misdiagnosis, contributing to a persistent treatment gap. Cultural competence training has been shown to improve the quality of care for these patient populations. This study aimed to develop and implement a... [...] Read more

Abstract: This research focuses on social media use by Asian international students in the U.S. and its impacts on their subjective well-being, social support, and cultural adjustment. In-depth interviews were conducted with 17 international students from six Asian countries who are studying in a Midwestern University in the U.S. The research finds that social media helps to compensate Asian international students for the loss of social support and... [...] Read more

Abstract: This study examines the use of suggestion speech acts in Instagram comments, with particular attention to how Saudi EFL users demonstrate pragmatic competence in digital communication. Drawing on Martínez Flor’s taxonomy of suggestion strategies, the study analyzes 103 suggestion-oriented comments selected from an initial dataset of 150 Instagram comments. A mixed-methods design was adopted: qualitative analysis was used to classify... [...] Read more

Abstract: This paper investigates how foreign nationals living and working in Poland evaluate Polish colleagues’ communication in English and its effectiveness in international business. It identifies features of linguistic behaviour attributed to Polish business interactions. Five dimensions of cultural variability (directness, emotionality, power distance, confrontation, critical evaluation) are used as benchmarks and offer an observational framework... [...] Read more

Abstract: This paper analyses the negative reviews that some users of social services in New York and Madrid posted on Google. The aim is to relate the impoliteness strategies that the users of these centres reported to have received or that they issued themselves with the cultural values of the groups they belong to. To achieve this, twenty American and Spanish centres were analysed, obtaining more than two hundred negative comments that,... [...] Read more

Abstract: This study, grounded in a mixed-methods framework, examines the hindrances affecting the speaking skills of low-proficiency ESL undergraduates at a public university, with a specific focus on the perceived role of language anxiety. The study collected quantitative data by using a well-structured questionnaire, whereas qualitative insights were captured through semi-structured interviews to examine learners’ reported classroom experiences.... [...] Read more

Abstract: Rural broadcasting is an important tool for providing development-focused messages to rural populations. Research on this topic is necessary for creating informed proposals for rural broadcasting legislation. According to a bibliometric study by Evangelos M. Pallis of Hellenic Mediterranean University, the most common sources of research on rural broadcasting are M/C Journal, IEEE Transactions on Broadcasting, and Media Culture & Society... [...] Read more

Abstract: The distinction between the Self and the Other is a foundational concept across disciplines such as sociology, philosophy, cultural studies, anthropology, and psychology. This study examines the dynamic processes by which individuals position the Self and the Other in intercultural communication, with particular focus on how people interpret artistic works from unfamiliar cultures through processes of categorization and identity assignment.... [...] Read more

Abstract: This research aims to determine whether or not it is possible to use artificial intelligence (AI) in English for speakers of other languages (ESOL) courses and review previous research pertinent to artificial intelligence in EFL/ESL instruction to present a comprehensive picture of the current degree of artificial intelligence in EFL/ESL instruction. Utilization of intelligent teaching systems, self-regulated learning, virtual reality,... [...] Read more

Abstract: Poetry is a form of literature that depends on artistic images to express emotions, feelings, attitudes, etc. It is, however, assumed that poetry is a difficult genre to translate, since some of the poet's feelings, emotions, and visualizations are untranslatable despite the translator’s professionalism and experience. This study aims to shed light on the translatability of the figures of speech in Moore’s  English translation of Qabbani’s... [...] Read more

Abstract: For about a year and a half now I have been studying non-racist and anti-racist skinheads and their look-alike neo-nazi "bonehead" cousins, using skin websites, e-mail lists and newsgroups as my primary source of data. As I have had no face-to-face contact with my informants, my approach might be called discourse-centered ethnography. At a Cultural Studies conference in June 1998 I reported on an ether community of US and Canadian gay skins... [...] Read more

Abstract: People speak different languages across the globe and belong to different cultures, but they still need to communicate. People of discrete cultures think differently and use various concepts and expressions across languages. Such differences appear in literature and are expressed through culture-specific items (CSIs). This study analyzes the CSIs in Al Shehhi’s أنا و العم سام /?na: wa l؟am sa:m/ (2016) and its English translation, ‘Uncle Sam... [...] Read more

Abstract: Public mobilization through digital media is reshaping civic participation worldwide, yet the underlying mechanisms remain underexplored in non-Western, collectivist societies. This study examines the viral video Peringatan Darurat, narrated by journalist Najwa Shihab, which triggered mass protests across Indonesia in response to proposed amendments to the Regional Head Election Law (UU Pilkada). Drawing on an integrative framework that... [...] Read more

Abstract: Face negotiation theory has been an influential theory of intercultural conflict management. However, as a theory of functional approach, it has limitations in analyzing dynamic conflict management process. Using repeated episodic interviews, this paper attempts to combine this theory with Spencer-Oatey’s (2007) face and identity model as well as post-structural perspectives of identity to analyze the dynamic and complicated conflict... [...] Read more

Abstract: The international education sector requires professionals to collaborate daily with culturally diverse colleagues, clients, and partner institutions. While this diversity enriches organizational practice, it also generates recurring communication challenges that demand strong intercultural competence. In many Spanish small and medium-sized enterprises (SMEs), however, such competence is developed informally, without systematic training or... [...] Read more

Abstract: The present study examines the contemporary validity and applicability of Hofstede's power distance dimension. Since the introduction of Hofstede's cultural value framework in the early 1980s, cultural, social, political, and commercial relationships among countries have undergone substantial transformation. These changes may have influenced how individuals perceive and enact power relations across intercultural contexts, making a... [...] Read more

Abstract: Misunderstanding (MU) is a central working category in Intercultural Communicaton (ICC) studies. Generally speaking, MUs have gained the role of a raison-d'être for studying ICC, in particular under the premise that the communication in question is between cultural others, thus transforming MU into intercultural MU. In other studies, conflicts, uncomfortable moments, and miscontextualization in terms of sociocultural knowledge become... [...] Read more

Abstract: Our use of language conveys referential meanings and attitudes. The idea that women are unimportant to critical life issues that males handle first is the basis for " woman's la nguage". Women's marginalization and helplessness are mirrored in all the views they are required to talk about, and they are speaking. Speaking in a way that is not proper for women, avoiding expressing strong emotions, favouring expressions of uncertainty, and... [...] Read more

Abstract: Although radio has traditionally been recognized as a medium dependent on listener engagement, social media platforms such as Twitter have introduced new forms of interactivity due to their real-time and networked characteristics, facilitating the emergence of novel engagement types. Employing a case study approach, this research delves into the various forms of engagement on @PRFMnews, the official Twitter handle of PRFM Radio in Indonesia.... [...] Read more

Abstract: Human resource culture is the only attempt to determine the cost and value of the company's HR in   terms   of   expenditures   incurred   through   employment,   social welfare   culture, communication,   training, development, and compensation. This study aims to look into the impact of human capital on a company's value. Using a purposive sampling method, both market capitalization and total assets were used to determine... [...] Read more

Abstract: This study examines the relationship between team performance and subjective well-being in multicultural organizational contexts, and the mediating role of cultural integration in these relationships. Existing research highlights that understanding well-being is essential in enhancing team outcomes, yet limited studies have explored this link across diverse work settings. These findings support using well-being as a significant predictor when... [...] Read more