Abstract: This paper revisits relevant approaches used for the study of language and intercultural communication, in particular, in the area of comparing English and Chinese discourse structures. Kaplan's (1966) work has a great impact on the various approaches in this area such as Kirkpatrick (1991; 1993) and Zhu (1997). This paper specifically investigates the approaches focusing on Kaplan's proposal on the circularity and linearity of rhetorical... [...] Read more

Abstract: This study aimed to examine memes from a linguistic and cultural perspective, focusing on humor expressed through English and Arabic captions in memes collected from Facebook and Instagram. Using a mixed-method approach that combined quantitative and qualitative methods, corpus linguistics was employed to collect 60 memes—30 Arabic and 30 English. The study sought to highlight the similarities and differences in the methods used to express... [...] Read more

Abstract: This paper examines the strategies of social media users commenting on the so-called refugee crisis. This qualitative analysis of the role of passion politics discourse on social media primarily employs the concept of rhetorical fallacies. It aims to stress the interdiscursive nature of immigration as a topic. It is connected with anti-liberalism, anti-feminism (or homophobia), and conservatism. For the purpose of this study, we used... [...] Read more

Abstract: This study presents a contrastive analysis of the Graduation subsystem within Appraisal Theory, examining the strategic deployment of Force and Focus resources in newspaper editorials from two sociocultural contexts: Saudi Arabia (Asharq Al-Awsat, Arabic) and the United States (The New York Times, English). While existing Appraisal research has largely emphasized Attitude and Engagement, the role of Graduation in shaping persuasive discourse... [...] Read more

Abstract: The purpose of this study was to examine the ways in which rhetorical strategies, as a sub-genre of persuasive discourse, are deployed in scholarship application letters in Iran in Persian and English. To this end, 96 application letters fora fictitious scholarship were written by Iranian university students and were further analyzed according to a framework initially proposed by James, Scholfield and Ypsilandis (1994). Aristotle’s taxonomy... [...] Read more

Abstract: This sociolinguistic study explores the power dynamics reflected in Tshivenḓa heritage forms of address in the Vhembe District, Limpopo Province, South Africa. Power dynamics refer to the ways in which power is distributed, exercised, and negotiated within social relationships, organisations, and broader societal structures. They encompass how authority is allocated, how individuals or groups assert influence, and how power shifts or is... [...] Read more

Abstract: Ambiguity in some syntactic structures of the same language has always posed problems to the human translator and to machine translation. These problems become more complex for the Machine Translation of genetically unrelated languages such as Arabic, English and French. Arabic Lexical ambiguity in Natural Language Processing (NLP) also poses problems when the semantic fields of Arabic words differ from those of English for instance. This... [...] Read more

Abstract: International news articles published in various languages are usually tailored by the editors for their target readers in the corresponding language. On the one hand, the transformations made to the textual structure of news are intended to offer better accessibility to the information and make it more relevant to the readers in the target culture. On the other hand, the domestication of news provides compatibility with social attitudes,... [...] Read more

Abstract: This qualitative study investigates the persuasive strategies employed in 100 textual advertisements on OpenSooq, a major online sales platform in Jordan. Guided by Beebe and Beebe’s (2013) model of persuasive communication, the analysis examines how credibility, emotional, and logical appeals are discursively realized in Jordanian digital contexts. Using thematic coding supported by ATLAS.ti, the findings show a marked preference for... [...] Read more

Abstract: This paper presents a semiotic analysis focusing on the discursive level. This study investigates the figurative components, syntactical/grammatical features, and enunciative components of the signs embedded in Sundanese cultural spells, specifically Asihan Leugeut teuerup. A qualitative descriptive method was implemented to unveil the meanings and interpretations presented in the spells. The study discovered that: (1) the sign reference,... [...] Read more

Abstract: This article explores the experiences of Chinese postgraduate students in a UK university using the lens of rhythmanalysis. This study goes beyond intercultural interactional moments and examines how intercultural experience is organised through temporal, spatial, and emotional rhythms. The data were generated through narrative interviews with four students, and narrative rhythmanalysis was employed for analysis. Findings show that students’... [...] Read more

Abstract: Traditional theories of intercultural communication often overlook the multiplicity of interpretations and the influence of power, materiality, and institutional structures on everyday interactions. In high-stakes environments such as asylum reception, communication is shaped by broader political, economic, and social systems that structure both professional practices and interpersonal relations. This study examines how intercultural... [...] Read more

Abstract: The paralingual structure of the theatrical concepts,particulary those of the postmodernist trends,successfully break the linguistic barriers in the communication of the theatrical play - spectator - recipient in the art of thetre.I would say that the international theatre festivals who are treated assuch in their programs,in their own way,manage to maintain complete communication between the artistic forms on several culture structures... [...] Read more

Abstract: This study advances a re-conceptualization of intercultural competence as an emergent, relational practice constituted within dynamic networks of interaction. Employing a conceptual methodology informed by Actor-Network Theory (ANT), it proposes a perspective that considers both human and non-human actors/actants, including technological artifacts, semiotic and linguistic resources, institutional structures, and spatial-material... [...] Read more

Abstract: This paper tries to show how cross-cultural conflict often occurs between Japan and Westerners as the result of imposing one's own cultural meanings onto another culture. Interpretations of Japan, as well as other Asian cultures, often carries an implicit assumption that the West is rational (and superior) whereas the East is bound by ancient traditions (and is inferior). "Orientalism" has been identified as the particular form that Western... [...] Read more

Abstract: This paper sets out to examine the development of Chinese sales genres in relation to the changing social context. An approach embracing both social context and communicative purposes (Swales, 1990) is proposed and used in this paper. Fundamental changes have taken place in Chinese business context since the economic opening-up in 1978. In response to these changes, sales letters have emerged to meet the communicative needs of business. An... [...] Read more

Abstract: In this paper, I question the notion that "The Visual" is a culturally transparent means of communication (Neurath, 1937, 1948). I will be demonstrating how different cultures (Japanese and British) use the resources of visual communication, in ways that are related to their specific underlying value systems. In order to show this I draw on advertisements from both countries and use the visual grammar developed by Kress and van Leeuwen (1990,... [...] Read more

Abstract: This article investigates how the leadership of Lenovo and IBM PC Division integrated their corporate cultures after Lenovo’s acquisition of IBM PC Division. The study identified some post-acquisition cultural integration challenges between Lenovo and IBM PC Division such as: Language and communication differences, power distance, different leadership and managerial styles and difficulties in socializing Lenovo’s corporate culture and IBN... [...] Read more

Abstract: Drawing on qualitative research examining the integration experiences of immigrant adolescents in a small city (Fredericton population 50,535) and rural town (Florenceville-Bristol population 1,500) in New Brunswick, Canada, this article presents daily encounters between young immigrants and their native-born peers. It argues the citizens of Florenceville-Bristol are able to compensate for the absence of formal programming for immigrant youth... [...] Read more

Abstract: This study examines the relationships between language and ideology and how such relationships are represented in the analysis of texts, following Systemic Functional Linguistics and transitivity analysis developed by M.A.K. Halliday. In this study, it is tried to show that news structures are working apparatuses of ideology and store meanings which are not always obvious for readers. Through a comparative analysis of an Iranian newspaper and... [...] Read more

Abstract: Due to the advancement of globalization ,  overseas assignments are becoming increasingly necessary for the coordination of international subsidiaries or to guarantee the transfer of knowledge, among other things. However many of these assignments are unsuccessful in that either the business expatriates return earlier as planned or they do not perform as well as expected. Multiple reasons for the failure of such assignments have been... [...] Read more

Abstract: Reflexivity, the critical self-examination of one’s role in the research process, has become increasingly central as researchers navigate positionality, power, and methodological bias when working across diverse sociocultural and linguistic contexts. Yet, intercultural research often overlooks the affective, relational, and embodied dimensions of collaboration that shape how knowledge is produced. This paper examines how transnational,... [...] Read more

Abstract: This paper seeks to point out that intercultural rhetoric pedagogical recommendations for teaching academic writing skills promote second language socialization and intercultural communication and do not merit the criticisms raised against them. It outlines the pedagogical recommendations of intercultural rhetoric researchers, presents the arguments that have been raised against the recommendations and points out that the recommendations... [...] Read more

Abstract: The present study analyses two Parliamentary Acts on the subject of domestic violence: the Spanish Organic Law 1/2004 on Comprehensive Protection Measures against Gender Violence and the Domestic Violence, Crime and Victims Act 2004 from the United Kingdom. The analysis of the texts (organised into two corpora, SPA and UKA respectively) was carried out in three different stages, the first one consisting in the automatic processing of the two... [...] Read more

Abstract: This paper focuses on the understanding of visual rhetorical figures as they appear in today’s globalized advertising. A sound theoretical model (i.e., Phillips and McQuarrie 2004) is first reviewed to select a good representative sampling (i.e., 9 advertisements) of the behaviour domain measured. Then, a population of 60 English language students are questioned regarding these 9 advertisements. This study uses a combined methodology,... [...] Read more

Abstract: In 1998, Marjeta Doupona Horvat, Jef Verschueren, and myself published a booklet The pragmatics of legitimation: The rhetoric of refugee policies in Slovenia. The book discusses an episode in Slovenian public rhetoric, historically situated roughly as a one-year time span from April 1992 to March 1993, and topically defined in terms of "refugee policies". The approach was a pragmatic text analysis in a tradition of empirical ideology... [...] Read more

Abstract: Cultural words usually pose some challenges to translators, especially when they translate texts into languages which are culturally different. This study investigates the translation of cultural items in The Forty Hadiths by Imam Al-Nawawi. It adopted the qualitative approach for selecting and analyzing the translation of culturally-bound items of the selected Prophet Mohammed’s hadiths posted on the Web by Sunnah.com. Moreover, it used... [...] Read more

Abstract: This study examines audience interaction under a Finnish news article on Facebook, scrutinizing the influence of clickbait headlines and their contribution to Intercultural divisions. Utilizing positioning theory and the concept of ‘othering,’ the research enriches our comprehension of media framing, post-publication gatekeeping, and audience conduct in the digital realm. The comment analysis indicates that the audience primarily reacts to... [...] Read more

Abstract: Transitivized English intransitive verbs, abbreviated as transitivized EIVs in the present study, refer to the English intransitive verbs which are transitively used taking direct objects as normal transitive verbs do. This study aims to systematically explore their syntactic and semantic patterns through a specialized corpus with 585 instances of 211 transitivized EIVs from the EIV corpus and approximately 97,000 words from the instances of... [...] Read more

Abstract: For several decades, the use of the internet to frame stories has posed significant challenges for conventional media houses globally, including in South Africa. Moreover, what remains largely unexplored is the impact of using Indigenous languages to cover international events on social media platforms in South Africa. To address this research gap, this study examines the framing strategies employed by the South African Broadcasting... [...] Read more

Abstract: This study examines the employment of persuasive strategies in informational emails that market products and/or services, illustrating how these strategies influence target customers and persuade them to make purchases. A corpus of 850 emails, encompassing over a million words, was compiled and analyzed using a mixed-method approach that integrated both quantitative and qualitative measures. The emails were collected between 2020 and 2021.... [...] Read more

Abstract: The current study aims to identify students’ level of involvement in the Arabic language textbook content provided in cycle one within the United Arab Emirates by addressing two questions: (i) What is the student's level of involvement in the scientific materials contained in Arabic language textbooks for cycle one within the United Arab Emirates? (ii) What is the student's level of involvement in the language activities contained in Arabic... [...] Read more

Abstract: Recent research on Critical Discourse Analysis (CDA) has focused on the identity construction of agents within discourse. This study delves into intercultural communication through the lens of multiculturality and interraciality. Employing the CDA framework, the research investigates how online Filipino Chinese writers construct their identities and those of their readers, examining the dynamics of dominance and subordination in selected... [...] Read more

Abstract: The distinction between the Self and the Other is a foundational concept across disciplines such as sociology, philosophy, cultural studies, anthropology, and psychology. This study examines the dynamic processes by which individuals position the Self and the Other in intercultural communication, with particular focus on how people interpret artistic works from unfamiliar cultures through processes of categorization and identity assignment.... [...] Read more

Abstract: This research paper, based on Critical Discourse Analysis (CDA), aimed to uncover how the opinion articles published on Pravda.ru discursively depicted the war in Ukraine and the parties involved. To achieve this, two elements of CDA analysis, namely presupposition and structural opposition, were examined. The first element was scrutinized to determine how Pravda.ru depicted the war in Ukraine (RQ1), while the second element was analyzed to... [...] Read more

Abstract: The focus of this research is to explore more deeply the values contained in Ume Kbubu as a cultural heritage that can be applied to school learning. The method used in this research is a qualitative method with an ethnographic approach to describe the values contained in the Ume Kbubu house. Data collection was carried out by conducting a literature study to find sources related to the history of Ume Kbubu; direct observation at the... [...] Read more

Abstract: Creative idea withholding constitutes a significant yet insufficiently examined obstacle to organizational innovation, as unexpressed ideas cannot be evaluated or implemented. Although previous research has generally depicted emotional environments as uniformly advantageous for creativity and voice, recent perspectives indicate that emotional norms may also restrict expression by fostering self-censorship. Drawing on emotional culture theory,... [...] Read more

Abstract: Poetry is a form of literature that depends on artistic images to express emotions, feelings, attitudes, etc. It is, however, assumed that poetry is a difficult genre to translate, since some of the poet's feelings, emotions, and visualizations are untranslatable despite the translator’s professionalism and experience. This study aims to shed light on the translatability of the figures of speech in Moore’s  English translation of Qabbani’s... [...] Read more

Abstract: Contextual synonymy plays a significant role in contemporary media discourse by shaping semantic emphasis and emotional framing through figurative lexical choices. While previous research has examined metaphorical and evaluative language within individual domains, systematic cross-discursive comparisons remain limited. This study investigates the mechanisms underlying the creation and functioning of contextual synonyms in medical, political,... [...] Read more

Abstract: Orthography is a critical component of the English language and serves as a repository for its linguistic and cultural heritage. The evolution of English orthography can be traced through three major stages: Old English, Middle English, and Modern English, each reflecting the socio-political circumstances of its time. Written records from the Old and Middle English periods reveal that the complexity of English spelling arises from the... [...] Read more

Abstract: This study investigates the ideologies and strategies used in the news discourse on Arab women. Initially, it aims to analyze the macro strategies and then highlights the micro strategies used to achieve the macro strategies proposed by van Dijk. It also identifies the ideologies of the selected newspapers regarding Arab women. Four newspapers were selected: the Washington Post, Daily Mail, Arab newspaper, and Gulf Times. The findings reveal... [...] Read more

Abstract: Although radio has traditionally been recognized as a medium dependent on listener engagement, social media platforms such as Twitter have introduced new forms of interactivity due to their real-time and networked characteristics, facilitating the emergence of novel engagement types. Employing a case study approach, this research delves into the various forms of engagement on @PRFMnews, the official Twitter handle of PRFM Radio in Indonesia.... [...] Read more

Abstract: In times of crisis, outbreaks, or pandemics, the dissemination of accurate information by the government becomes paramount. This study investigates the efficacy of governmental counter-narratives in addressing misinformation during the COVID-19 pandemic, specifically focussing on their impact on debunking various hoaxes. The study analyses the performance of the Jabar Saber Hoaks work unit, operated by the Regional Government of West Java... [...] Read more

Abstract: This article seeks to highlight the experiences and agency of KwaZulu-Natal women through the theoretical lenses of African Feminism and the Sustainable Livelihoods Approach (SLA), foregrounding intersectional dynamics of gender, class, and rurality. The paper explores how rural women negotiate structural poverty, climate vulnerability, gender inequality, and socio-cultural constraints while exercising agency in livelihood strategies. Hence,... [...] Read more

Abstract: This study examines Sulayman Al Bassam’s adaptations of Shakespeare’s Hamlet, Richard III, and Twelfth Night, analyzing how his reworkings critique political leadership in the contemporary Arab world and deconstruct the Western discourse on Islamic terrorism. Al Bassam utilizes the disruptive elements in Shakespeare’s original works to engage with issues of religious extremism, Western opportunism, and authoritarianism in Arab/Muslim... [...] Read more

Abstract: Financial incentives play a crucial role in the bilingual intercultural education of university students; therefore, this study aims to analyze the impact that Beca 18 has on bilingual university students from an intercultural approach. The study uses a qualitative approach, employing the interview technique, conducted with students from the Toribio Rodríguez de Mendoza National University of Amazonas and the Fabiola Salazar Leguía National... [...] Read more

Abstract: The Publisher has retracted this article in agreement with the Editor-in-Chief. Upon investigation, it was found that the submission involved fraudulent practices and unauthorized third-party involvement in the whole editorial process. Additionally, a third party was also involved in issuing the fake acceptance letter in PDF format. The journal has no affiliation with any third-party agent involved. This retraction is made in accordance with... [...] Read more

Abstract: This research aims to classify the interpersonal meaning in Joe Biden’s victory speech. It is an interesting phenomenon because by revealing the interpersonal meaning, people can be assisted to be successful in communication. The researchers used a qualitative research design to answer the research question and chose content analysis since the results of data analysis were in descriptive phenomena, such as words, clauses, and utterances. The... [...] Read more

Abstract: This article examines how highly educated Hungarian migrant women living in Vienna perceive the differences between the expressive possibilities available to them in Hungarian and the communicative possibilities they experience in German and how these differences relate to their identity, emotions, social relationships, and tendencies toward self-segregation. The study is based on a qualitative secondary discourse analysis of 25 anonymised... [...] Read more

Abstract: Dwarfism is a rare genetic condition characterised by short stature. In many countries, including Ghana and Nigeria, anecdotal evidence indicates the employment of persons with dwarfism as actors and actresses in movies. However, there are limited studies on the experiences of persons with dwarfism within an African context. The current study attempted to fill this knowledge gap by exploring the portrayal of persons with dwarfism in African... [...] Read more

Abstract: Professionals in engineering and many other fields are often expected to work on global teams, setting the stage for frequent interpersonal interactions that span cultural boundaries. To further investigate the nature of such experiences, the findings presented in this paper are based on data collected via interviews and focus groups with 23 technical professionals who had varying levels of exposure to intercultural teamwork. Using an... [...] Read more

Abstract: This study investigates the challenges associated with implementing the Israeli Ministry of Education’s policy to integrate Arab female teachers into Hebrew-speaking schools, guided by Social Identity Theory and Realistic Conflict Theory. Employing a qualitative-phenomenological approach, the research is based on semi-structured, in-depth interviews with 23 teachers (14 Jewish and 9 Arab) working across various levels of the Hebrew education... [...] Read more

Abstract: This paper investigates how foreign nationals living and working in Poland evaluate Polish colleagues’ communication in English and its effectiveness in international business. It identifies features of linguistic behaviour attributed to Polish business interactions. Five dimensions of cultural variability (directness, emotionality, power distance, confrontation, critical evaluation) are used as benchmarks and offer an observational framework... [...] Read more

Abstract: Despite extensive scholarship on colonial propaganda, the use of postage stamps as tools of imperial messaging remains underexplored. This study aims to examine how Belgium employed postage stamps to construct and disseminate propagandistic narratives about its African colony, the Belgian Congo. Using quantitative content analysis, the research analyses a corpus of 149 stamps issued between 1894 and 1960, tracing how visual themes evolved... [...] Read more

Abstract: Legally, the law in Indonesia has regulated and mandated female representation of 30%, but in the Aceh election supervisory institution, the representation figure does not reach the threshold. Aceh, as a province that was given the privilege of Sharia autonomy, actually experienced a deficit of representation, not caused by theological reasons, but because of structural obstacles and institutional bias. This study aims to evaluate the... [...] Read more

Abstract: Recent public debates in Kazakhstan increasingly frame school bullying as a growing problem. This study examines how this perception of increase is produced and interpreted within a bilingual Kazakh–Russian communicative context. Drawing on a qualitative corpus collected in 2025—comprising 18 focus group discussions, 100 semi-structured expert interviews, and 154 pre-discussion questionnaires—the study traces communicative repertoires and... [...] Read more

Abstract: International students often face challenges in adapting to new living and learning environments. This study investigated the levels of acculturative stress and its contributing factors among Asian and African international students in five internationally recognized universities in Wuhan, Hubei. A total of 243 students participated in the study, completing a questionnaire based on an adapted version of the Acculturative Stress Scale for... [...] Read more

Abstract: The present study examines the contemporary validity and applicability of Hofstede's power distance dimension. Since the introduction of Hofstede's cultural value framework in the early 1980s, cultural, social, political, and commercial relationships among countries have undergone substantial transformation. These changes may have influenced how individuals perceive and enact power relations across intercultural contexts, making a... [...] Read more

Abstract: In the contemporary landscape of new media, social media platforms, particularly exemplified by TikTok, offer female users accessible and cost-effective means for self-expression and communication. However, this study reveals that such platforms, despite their apparent openness and liberality, have not effectively challenged or changed the persistent and deep-rooted issue of gender discrimination that women face. This research adopts a... [...] Read more

Abstract: This study aims to design, develop, and evaluate a semantic knowledge graph (KG) and web application that ethically and effectively represents the ethnographic diversity of 375 ethnic groups across Thailand, Laos, Myanmar, Cambodia, Vietnam, and China. Addressing the limitations of conventional Knowledge Organization Systems (KOS), the project integrates semantic web technologies with community-informed data to capture complex relationships... [...] Read more

Abstract: China has emerged as Indonesia's largest trading partner, creating new opportunities for bilateral economic cooperation. However, challenges related to cultural differences in joint ventures have become increasingly important. Improving cross-cultural adaptability and joint venture performance is crucial to strengthen collaboration and exchange. This study aims to explain the theory of cross-cultural adaptation in joint ventures, establishing... [...] Read more

Abstract: The study sought to evaluate women’s lived experiences of informal street trading in East London with specific reference to the coping strategies they adopt and their challenges within the industry.   A qualitative method was used, adopting a case study design. Interviews were conducted with fourteen street trader women participants who were purposefully selected because of the artefacts they displayed for sale. Data collected through... [...] Read more

Abstract: This study aimed to analyze the inclusion process for students from the Awajún and Wampis ethnic communities within conventional university education in Peru. A case study design with an interpretative qualitative approach was employed. Data were collected using semi-structured, in-depth interviews with five students—three from the Awajún community and two from the Wampis community—selected through convenience sampling. Additionally, two life... [...] Read more

Abstract: This study explores the metaphorical and metonymical expressions of sadness and joy in French idiomatic expressions, collected from various media sources and YouTube channels. Using a qualitative research design, it applies the Extended Conceptual Metaphor Theory to analyze how these emotions are conceptualized through image schemas, domains, and mental spaces. A type-based approach is used to categorize the source domains underlying these... [...] Read more

Abstract: This study examines the use and perception of taboo language in Tshivenḓa-speaking communities, with a focus on how cultural norms, social expectations, and digital communication shape linguistic behaviour. The aim is to explore the social and generational dynamics influencing taboo expressions, particularly in the context of evolving communication norms brought about by modernisation and social media. Rooted in Sociolinguistic Theory, the... [...] Read more

Abstract: Growing migration to Poland over the past decade has heightened the need for social service professionals to work effectively with culturally diverse populations. Although intercultural competence has been widely theorised in Western contexts, its application within Central and Eastern European institutional settings remains underexplored. This study seeks to examine how intercultural competence is understood and enacted by Polish social... [...] Read more

Abstract: The effective significance of leadership for school organizations focuses on several elements, such as collaboration motivation and educational environment establishment. Therefore, this study aimed to explore the effects of cultural intelligence-based principal leadership (CI-BPL) on organizational culture, school governance, and teacher task performance, accompanied by the analysis of a new empirical model prioritizing the mediation... [...] Read more

Abstract: This sociolinguistic study explored the significance of language preservation through the use of indigenous forms of address by the Vhavenḓa in South Africa.  Indigenous forms of address are integral to the language and cultural identity of a society. Furthermore, they are indispensable in the preservation of the language and culture of any society. Ignoring the use of these forms of address can lead to language shift or even extinction. This... [...] Read more

Abstract: Global migration continues to reshape demographic and societal landscapes, requiring close attention to refugee integration and the intercultural communication it demands. This study aims to understand how social professionals navigate intercultural encounters with refugee families in the context of family education and counselling. Using a qualitative longitudinal design, we conducted repeated expert interviews with professionals from 33... [...] Read more

Abstract: Many adolescents are exposed to violent content in digital games due to their widespread use. Aggression among students is becoming more common throughout the world, including in Jordan. In light of this, the study explored how exposure to violent digital games influences students' aggression. Normative beliefs about aggression (NBAA) are also discussed based on the prediction that this variable mediates the relationships between violent... [...] Read more

Abstract: This article examines the significant phenomenon of the use of what we term "Urban Ammani Arabic" (UAA) by most adult female speakers in the Amman metropolitan area, particularly when this dialect differs from the one they acquire or use in their domestic environments. To explore this, 132 adult female speakers were selected to participate in both sociolinguistic and semi-structured interviews. These interviews aimed to uncover the... [...] Read more

Abstract: In the context of increasing globalisation and workforce diversity, organisations face growing challenges in fostering effective intercultural communication, collaboration, and cohesion among employees from varied cultural backgrounds. Poor intercultural communication can lead to conflict, misunderstanding, and decreased organisational performance. This study aims to propose a comprehensive Intercultural Communication Management Framework... [...] Read more

Abstract: The objective of this research is to explore the impact of social media networks on the daily experiences of Arab-Bedouin adolescents. The study is based on semi-structured interviews with of 30 male youths from unrecognized villages in 2023. The outcomes highlight the significance of social media networks as an indispensable communication tool for males within a traditional societal structure, particularly for establishing connections with... [...] Read more

Abstract: Pottery making among the Awajún has historically been a feminine practice that intertwined technical expertise, symbolic prestige, and community legitimacy. In recent decades, however, this practice has been reshaped by market-oriented logics and "cultural rescue" initiatives that have altered its original meanings and social functions. This study explores how the transformation of traditional Awajún pottery, historically a ritual, feminine,... [...] Read more

Abstract: Intercultural Bilingual Education (IBE) seeks to provide an educational experience that respects and values the cultural and linguistic diversity of indigenous peoples. This study aimed to analyze the implementation of IBE across initial, primary, and secondary education levels in indigenous communities of the Amazon region. A qualitative methodology was employed, involving interviews with teachers at all three educational levels,... [...] Read more

Abstract: This study aims to explain the participative actions of researchers (ethnographers) in synergising culture and values between Public Relations Officers from the Bogor City Government, West Java, Indonesia, and Islamic religious leaders in handling the Covid-19 pandemic through integrated communication. The research method used is organisational ethnography to identify and find sociocultural barriers between informants (public relations... [...] Read more

Abstract: This study explores the perceptions of teacher educators at a public higher education institution in Alicante, Spain, regarding the implementation of gender mainstreaming (GM) in university teaching. Addressing a historically under-researched area, the research examines the impact of GM policies on teacher education programs and identifies barriers to the effective integration of a gender-responsive approach. Using qualitative methods,... [...] Read more

Abstract: Healthcare organisations are increasingly intercultural workplaces in which leadership, knowledge sharing, and innovation are shaped through ongoing communicative negotiation across cultural differences. However, much existing research treats culture as a static background condition and under-theorises how leadership communication constitutes organisational realities. Drawing on intercultural communication theory, the communicative... [...] Read more

Abstract: This study, grounded in a mixed-methods framework, examines the hindrances affecting the speaking skills of low-proficiency ESL undergraduates at a public university, with a specific focus on the perceived role of language anxiety. The study collected quantitative data by using a well-structured questionnaire, whereas qualitative insights were captured through semi-structured interviews to examine learners’ reported classroom experiences.... [...] Read more

Abstract: Creating inclusive and supportive learning environments has become critical concern in today’s diverse educational environment. In response, this study has examined the complexities of multi-racial classrooms. It focused on identifying key challenges and proposing actionable pedagogical interventions for educators. The study was grounded in Critical Race Theory which provides valuable lens for understanding and addressing challenges posed by... [...] Read more

Abstract: Hall's encoding/decoding model has been widely used in mass media, but its potential in social media studies has not been explored thoroughly. To this end, this paper aims to broaden the fundamental principles and assumptions of the model and apply them to audience engagement and interaction in constructing cultural meaning through social media. By analysing the YouTube channel of Liziqi (Vlogger), this study adopts a two-stage content... [...] Read more

Abstract: Sustainable Land Management (SLM) plays a crucial role in mitigating land degradation and fostering food security. While previous research has primarily concentrated on SLM's scientific application, there remains a lack of insight into the specific challenges encountered in agroforestry practices. Addressing this knowledge gap, our qualitative research employed a multimethod approach, integrating Gioia methodology with case studies, to... [...] Read more

Abstract: The post-pandemic work environment has intensified emotional strain, hybrid-work fatigue, and cognitive disengagement, making it increasingly difficult for leaders to sustain trust and authentic engagement in diverse, digitally disrupted teams. Existing leadership models emphasize cognition and behavior but overlook the real-time emotional, relational, and physiological processes that shape contemporary managerial dynamics. This study... [...] Read more

Abstract: Pragmalinguistic (PML) failure complicates intercultural communication in both productive and receptive modes. This paper attempts to unravel the persuasive strategies used by Albanians writing in Greek and further record the overall suitability score they received when assessed by Greek teachers (n=176). A protocol sample of extracted persuasive strategies was created to be used for further investigation, with respect to their suitability.... [...] Read more

Abstract: This study examines Pearl S. Buck’s English translation of Shui Hu Zhuan (All Men Are Brothers) through a contextual, paratextual, and textual lens, with particular focus on her ideological positioning as a Western female translator depicting Chinese women. Grounded in postcolonial feminist theory, the research aims to explore how Buck’s bicultural identity and ideological stance influenced her translation choices, especially in the... [...] Read more

Abstract: This study explores the lived experiences of religious tourism and intercultural communication at the Loang Baloq Tomb in West Lombok, Indonesia—a sacred site where spiritual pilgrimage and local cultural practices converge. Using a phenomenological approach, the research investigates how visitors, caretakers, and community members interact, perform rituals, and make meaning within a shared sacred environment. Drawing on interviews with 25... [...] Read more

Abstract: The scarcity of basic necessities, a popular discussion topic in Indonesia, poses significant challenges to the citizens. Indonesians frequently comment on the issue on social media, including Twitter, which is perceived as a democratic public space to express opinions, interests, and information discursively in establishing communications as part of intercultural dialogues. The current study aims to analyse relevant communication networks... [...] Read more

Abstract: This research aims to examine the values inherent in sharia accounting to aid in the development of anti-corruption culture concepts. This article employs the literature review technique. The literature approach is a data-gathering technique often employed in social research to retrace historical data. This research demonstrates that Sharia accounting’s character values may be utilized to develop anti-corruption accounting culture. Using the... [...] Read more

Abstract: Most existing digital platforms for Intangible Cultural Heritage (ICH) suffer from low user engagement, limited interactivity, and insufficiently emotional or immersive content, factors that hinder their potential to sustain and promote traditional crafts. This study designs and evaluates a culturally informed bamboo weaving interface for ICH by integrating the Garrett User Experience (UX) Model with selected visual communication principles.... [...] Read more

Abstract: This study examines the use of suggestion speech acts in Instagram comments, with particular attention to how Saudi EFL users demonstrate pragmatic competence in digital communication. Drawing on Martínez Flor’s taxonomy of suggestion strategies, the study analyzes 103 suggestion-oriented comments selected from an initial dataset of 150 Instagram comments. A mixed-methods design was adopted: qualitative analysis was used to classify... [...] Read more

Abstract: This paper examines the recent emergence of visions of globalised virtual communities who inhabit graphical versions of cyberspace implemented on the Internet. Often it is claimed that geography, nationality, 'race' and gender (are) no longer matter in these novel domains. In regard to the contemporary debates over the nature of intercultural communication, the paper considers how human communication is envisaged in these so-called... [...] Read more

Abstract: This research comprises two studies that examined cultural differences in nonverbal expressivity between Japan and Korea. While prior research has highlighted East–West contrasts, less attention has been given to distinctions within collectivistic cultures. Employing the psychological construct of self-construal (subjective, objective, and autonomous selves), which is thought to distinguish Japanese and Korean cultures, we investigated how... [...] Read more

Abstract: The collaboration between art and science provides a powerful avenue for addressing complex scientific challenges and fostering intercultural communication. However, the intersection of paleontology, surrealism, and paleoart remains underexplored, presenting a critical gap in art-science scholarship. This study investigates how paleontological inquiry can be inspired by intercultural surrealistic representations, focusing on the works of... [...] Read more

Abstract: This paper aims to examine how the Arab-British novelist Leila Aboulela portrays the distinctive relationship between her protagonist, Akuany, and the Nile in her recent novel, River Spirit (2023), set during the Mahdist Revolution (1881–1898). This study employs the geocritical approach to examine the interaction between physical spaces and human experiences, highlighting how landscapes influence identity and memory. It analyzes the river... [...] Read more

Abstract: The western Balkans are persistently grappling with its unfavorable inter-ethnic reputation. Although political toleration has been consistently proposed as a solution for inter-ethnic tensions, this paper argues for the adoption of the Coordinated Management of Meaning (CMM) framework, offering a fresh perspective to an old problem. Rooted in the 'communication perspective', CMM provides a crucial platform for stakeholders to interact... [...] Read more

Abstract: Previous research has focused on the implementation of Development Planning Deliberation (DPD) as a tool to improve development communication among stakeholders, but few have explored this issue in the context of democratization in rural economies. Success in DPD is often determined by the capacity and competence of human resources in the government sector, public service, administration, and socioeconomic empowerment. This study examines the... [...] Read more

Abstract: This study examines the intercultural experiences of eight Danish expatriates in Russia. In-depth interviews revealed three characteristics of Hofstede’s dimension: Indulgence verses Restraint (IVR). This study allows us to understand communication between restrained cultures (e.g., Russia) and indulgent cultures (e.g., Denmark). This carries implications for specific and in-depth workplace training to help managers improve intercultural... [...] Read more

Abstract: The primary objective of any Business English course is to equip learners with the communicative competence required for professional environments. Accordingly, this study aimed to design and evaluate a technology-enhanced educational intervention to improve Business English proficiency among undergraduate economics students. Employing an action research methodology, the study was supported by post-tests, student surveys, and descriptive... [...] Read more

Abstract: This study investigates Jordanian EFL teachers' perspectives on the impact of Interactive Whiteboard (IWB) technology on word identification enhancement. Drawing on the theory of Multimedia Learning, the research aims to address a gap in the literature regarding EFL educators' perceptions of using IWBs to improve word identification skills. A cross-sectional survey was administered to 124 Jordanian EFL teachers, and data were analyzed using... [...] Read more

Abstract: This study examines the negotiation of cultural values in Lombok Islamic boarding schools through an intercultural perspective. Its main focus is to analyze how pesantren become an intercultural space for negotiating cultural diversity amid modernization, using Bourdieu's theory. A qualitative approach with critical ethnographic methods was used. Data were collected from 36 participants, in-depth interviews with key informants, and document... [...] Read more

Abstract: The international education sector requires professionals to collaborate daily with culturally diverse colleagues, clients, and partner institutions. While this diversity enriches organizational practice, it also generates recurring communication challenges that demand strong intercultural competence. In many Spanish small and medium-sized enterprises (SMEs), however, such competence is developed informally, without systematic training or... [...] Read more

Abstract: The present study investigates how positive and negative intergroup contact experiences relate to attitudes toward multiculturalism and assimilation, and examines whether these relationships are mediated by intergroup anxiety, intergroup threat, and pro-diversity beliefs. A secondary analysis was conducted using cross-sectional survey data from a sample of German university students. Structural equation modeling was applied to test the... [...] Read more

Abstract: This study aims to examine the intercultural sensitivity (IS) of in-service teachers in Greece by providing a nationwide profile across the five dimensions of the Intercultural Sensitivity Scale (ISS). Addressing a gap in previous Greek research, which has largely focused on pre-service teachers, specific specializations, or geographically limited samples, the study investigates whether Greek teachers’ intercultural sensitivity is balanced... [...] Read more

Abstract: China is a culturally diverse country with a significant population of ethnic minority groups. In recent years, the government has emphasized tourism as a strategic tool for fostering education and entrepreneurial awareness, particularly among Generation Z. This study aims to investigate the extent to which liberal arts courses influence students’ multicultural attitudes and entrepreneurial motivation in the tourism sector. The research... [...] Read more

Abstract: The objective of interculturally-oriented language teaching is intercultural competence. The theory of perspective transformation (Taylor 1994) provides a model for the learning of intercultural communication. When practicing, the cognitive, affective, and behavioral components of competence as well as students' stage of intercultural sensitivity must be paid attention to. The Culture General Assimilator (Brislin et al. 1986; 1996) is a... [...] Read more

Abstract: Intercultural competence is essential in a globalized business environment, where successful cross-border transactions rely on effective cross-cultural communication. Interactions between US customers and Filipino customer service representatives (CSR) in call centers are one example where intercultural competence is required. This study examines the use of counter-expectancy expressions in call center complaint calls by American consumers... [...] Read more

Abstract: This study investigates the role of foreign tourism professionals in Japan as key agents of bridging social capital within the tourism industry. These individuals serve as cultural mediators, interpreting Japanese traditions, social norms, and practices for international audiences while facilitating connections between local communities and global visitors. The research adopts a participatory observation approach, in which the author... [...] Read more

Abstract: Face negotiation theory has been an influential theory of intercultural conflict management. However, as a theory of functional approach, it has limitations in analyzing dynamic conflict management process. Using repeated episodic interviews, this paper attempts to combine this theory with Spencer-Oatey’s (2007) face and identity model as well as post-structural perspectives of identity to analyze the dynamic and complicated conflict... [...] Read more

Abstract: In the era of digital globalization, small and medium-sized enterprises (SMEs) are increasingly challenged by intercultural communication barriers as they expand into international markets. Simultaneously, advancements in artificial intelligence (AI) offer unprecedented opportunities to overcome such barriers by enhancing linguistic, cultural, and behavioral adaptation. This systematic literature review integrates findings from 131 studies at... [...] Read more

Abstract: Our use of language conveys referential meanings and attitudes. The idea that women are unimportant to critical life issues that males handle first is the basis for " woman's la nguage". Women's marginalization and helplessness are mirrored in all the views they are required to talk about, and they are speaking. Speaking in a way that is not proper for women, avoiding expressing strong emotions, favouring expressions of uncertainty, and... [...] Read more

Abstract: This study examines the sociopragmatic functions of ostensible commissive speech acts in Saudi spoken Arabic, focusing on invitations and offers. Using a mixed-methods approach that combined participant observation and recall interviews, we analyzed 58 naturally occurring instances through the lenses of speech act theory, politeness theory, and the joint pretense model. The findings reveal eight core communicative functions: signaling... [...] Read more

Abstract: The purpose of this study was to analyze the experience of international graduate Chinese students in the U.S. The methodology included a focus group (n=8) and personal interviews (n=8) conducted at a southeastern university. This study revealed how international Chinese students dealt with differences in expectations for the classroom environment, excellence in schoolwork, and nonverbal norms during their time studying in the U.S. Gender... [...] Read more

Abstract: Developing intercultural communicative competence among Chinese university students is essential in the era of globalization; however, disparities persist between ranked universities and general universities. While RUs benefit from extensive internationalization resources, general universities often lack structured intercultural communication instruction and opportunities due to resource disparities, prestige, or geographic constraints, and... [...] Read more

Abstract: This study examines how Vietnamese postgraduate students interpret (im)politeness during clinical consultations with doctors in English-speaking countries. Drawing on narrative reflective reports from 14 Vietnamese university academics who completed their doctoral studies in TESOL and Applied Linguistics abroad, the research analyzes participants’ retrospective accounts of critical medical encounters in which they evaluated native... [...] Read more

Abstract: The current study focuses on the effects of English language instruction using Education 4.0 in Telangana's engineering institutions. Telangana has many educational facilities that offer Education 4.0, or technology-based learning. It fosters creativity in education. At the fundamental level, students can learn by being provided with a self-learning opportunity. The majority of the subjects were learned through Education 4.0. As a result,... [...] Read more

Abstract: Culturally and linguistically diverse patients face an increased risk of developing mental health disorders due to pre- and post-migration stress and are more likely to experience unequal medical treatment and higher rates of misdiagnosis, contributing to a persistent treatment gap. Cultural competence training has been shown to improve the quality of care for these patient populations. This study aimed to develop and implement a... [...] Read more

Abstract: The development of Intercultural Communicative Competence (ICC) has become a central component of successful second language (L2) use and social participation for all L2 learners. This is especially relevant for minoritized groups and forced migrants (i.e., refugees), as the social spaces they navigate produce challenges that traditional L2 learners may not face, and the stakes for their ability to effectively communicate are extremely high,... [...] Read more

Abstract: This study investigates the framing of the Gaza conflict on social media in Jordan and its impact on public opinion. By employing qualitative methods, it explores the emotional, political, and ideological underpinnings of digital discourse through in-depth interviews with Jordanian social media users, journalists, and political analysts. The findings reveal that online conversations predominantly center on humanitarian and moral matters;... [...] Read more

Abstract: A large number of international students consider pursuing a career in Norway after completing their studies in the country. This study investigated the significance of learning Norwegian for international business school students’ career competencies in relation to working in Norway. A qualitative approach was employed, using semi-structured individual interviews and thematic analysis. The sample comprised 15 first-year international... [...] Read more